Forbes’ latest list of America’s Largest Hobbyists names 27,027 individuals who collect, assemble, and breed model cars. These days, you can find almost any type of hobbyist collection, from model trains to comic-book collection, at hobby shops all over the world. One could argue that social media has made it easier for all of us to find like-minded individuals who share our passions, whether it’s train collecting or monster making. And, with the right social media campaign, you can bet those hobbyists will find you.
Hobbyists are just one group of online marketers who benefit from a heavy dose of social media. According to HubSpot Blogs research, 42% of consumers have used social media to research products or find deals. If you’re in the business of online marketing, you should be aware of this trend.
Why Are Hobbyists Consuming More On Social Media?
The answer is simple: because it’s accessible. With a few clicks of a button, you can be connected with a community of people who share your interests. Moreover, since social media is open to the public, you have the opportunity to connect with people who may not have heard of your product or service, but have an interest in what you offer.
In a world where people are constantly connected to their phones, it’s no surprise that they’re turning to social media to help them explore new interests and discover products related to them. In fact, according to HubSpot Blogs research, 22% of consumers have used social media to discover products that they wouldn’t have tried otherwise.
It’s also important to consider how the digital nomad lifestyle has changed the way people live and work. The rise of digital nomadism has meant that people can work remotely for part of the year and travel the world as a digital nomad. One of the effects is that people are looking for ways to travel the country or the world in their spare time and earn a little money online. This is where social media comes in.
Since social media provides a way for digital nomads to connect with other digital nomads who may be able to help them with their work, it follows that these individuals may be more inclined to explore new interests or try products that they wouldn’t have ordinarily tried. Moreover, the fact that you can get a product or service for free often makes them highly desirable to trial. In other words, the perfect customer for your product or service is already within arm’s reach.
How To Market To Hobbyists On Social Media
Like any other group of online buyers, hobbyists can be quite difficult to reach if you don’t know how to market to them on social media. Fortunately, you can use a few well-executed strategies to connect with this elusive audience and turn them into paying customers.
One of the best ways to attract hobbyists to your brand is to establish yourself as a thought leader in your industry. People love to follow those who have mastered certain skills or techniques that help them see the world in a different light, be it visually or conceptually. Moreover, you can position yourself as an expert by creating videos to educate your audience about digital nomadism, how to get a business started on a whim, or how to effectively market your product or service using Facebook ads or Instagram stories.
Additionally, you can harness the power of word-of-mouth marketing by encouraging your existing community of customers to share their experience with their friends. Moreover, you should always be thinking about how you can improve your game and establish yourself as an expert in your industry. One strategy is to regularly release new content, whether it’s an eBook, infographics, or video tutorials to establish yourself as an authority in your field. Another is to engage with your followers by asking questions in the comments section or by contacting them directly via Twitter or Facebook.
Hobbyists are an elusive audience to reach, but you can connect with them and potentially convert them into customers if you learn how to market to them on social media. Keep that in mind as you explore this new audience and try new things to grow your business.