Dallas, TX is known for its nightlife, sports fans, and great food. While there are certainly many fun-filled attractions in the city, it’s also the home of some pretty serious business owners and industry professionals who have established themselves as thought leaders in their fields. One of the industries that was born and raised in Dallas is online marketing. The city is home to numerous digital marketing agencies and freelance writers whose expertise cover all areas of content creation for digital marketing campaigns.
Why Should You Study Marketing in Dallas?
If you’re looking to get into digital marketing, then you should consider studying marketing in Dallas. The city is the capital of Texas and the third-largest city in the U.S. It hosted the 2016 Republican National Convention and is known for its large population of affluent, well-educated consumers who lead busy lives and have plenty of disposable income. The city also has a strong entrepreneurial spirit; according to the U.S. Census Bureau, over 127.8 thousand new businesses were started in 2016 alone. With so much opportunity, it’s no wonder why many thought leaders have chosen to settle down in Dallas.
The city’s economic development corporation, DART, promotes itself as the “Technology Capital of the World.” Much of the city’s tech-related infrastructure was built in the ’90s, when Dallas was one of the first digital cities. In fact, the Dallas Area Rapid Transit (DART) system was one of the first large-scale public transportation projects in the United States that implemented a robust digital marketing strategy to promote their brand and attract potential riders.
What Will You Study?
The curriculum at the University of Dallas is pretty diverse. It offers both bachelor’s and master’s degrees in a range of subjects including business administration, economics, and marketing. If you’re looking to get into marketing, then you could opt to study eMarketing, which focuses on online marketing. The curriculum also includes a mandatory minimester-long residency in a digital marketing agency or marketing department of a professional company. As a graduate of this program, you’ll be equipped to start your own digital marketing agency or work for a digital marketing agency in Texas. With over 70,000 alumni, the University of Dallas is certainly a reputable institution to pursue higher education.
How is the Curriculum?
The eMarketing curriculum at the University of Dallas is a combination of theoretical classes and hands-on skill sets. Theoretical classes cover the basic principles of marketing, brand management, and digital marketing, while practical skill sets cover everything from SEO to content strategy and management. The aim is to prepare you for a career in digital marketing and give you a solid foundation to start your career or further studies. While in some other institutions, marketing may be considered a standalone subject, the University of Dallas incorporates marketing into its business studies curriculum. This means that you’ll gain a broad understanding of how marketing affects a business’s bottom line, as well as the ability to apply this understanding to your own work.
The Career Prospects.
With over 70,000 alumni, the University of Dallas undoubtedly has a large pool of employers looking for new graduates. The city is home to numerous digital marketing agencies and marketing departments of large corporations. Many of these organizations also have regional offices in Dallas, which means that you could have the opportunity to work in other cities too.
One of the agency’s that you may get the chance to work for is 360i, a marketing agency with offices in both London and Dallas. According to DMA International, the UK-based market research firm, the digital marketing industry is growing at a CAGR of 12.9% and is expected to grow to £11.7 billion by next year.
Apart from working in a digital marketing agency, you may also get the opportunity to work for one of the city’s finest restaurant Brands. If you’re a skilled chef, you may open your own restaurant and be able to take advantage of the city’s vibrant dining scene. With over 70,000 alumni, the University of Dallas has a reputation for providing job seekers with the skills to find their feet in the world of work. If you’re looking for a city that offers a lot of job opportunities, then Dallas is the place to be.