Online Marketing CV: A Step-by-Step Guide

If you’re looking for a new challenge, here’s an opportunity for you. A career in digital marketing can be rewarding and exciting. You’ll help businesses to grow by creating engaging content that attracts, motivates and retains customers. You’ll work with different teams to plan, design and implement marketing campaigns across all digital platforms. This is a fast-paced job that requires multi-tasking, attention to detail and a knack for organization. It can be highly stressful at times, but the pay-offs are great.

The Essential Steps To Take Before Submitting Your CV

You’ll need to take the time to research the job you’re applying for. Begin by gathering as much information as possible through online searches. Review the job post carefully and make sure you understand what the employer is looking for. It’s always a good idea to contact the business directly to find out more information. Create a list of questions to ask the employer. This will help you determine if this is really the kind of job you want. If you decide it is, take the time to research the company and find out more about the work environment. You can do this by visiting the company website, reading online reviews or contacting other employees. There’s no harm in asking questions, but you don’t want to waste the employer’s time if you don’t have to. Once you’ve prepared a polished and concise CV, you can start to look for jobs.

Marketing Vs. Advertising

The terms “marketing” and “advertising” are often used interchangeably, but they’re not quite the same. Marketing is all about attracting potential customers to your product or service through various channels. Advertising is a form of marketing, but it’s usually focused on enticing people to click on an ad or link. You’ll often find that marketers are called upon to devise creative ad campaigns, while advertising is more about running campaigns based upon scientific analysis. In practice, this can mean that marketers focus more on the “why” of a campaign, while advertisers tend to be more concerned with the “what” and “how much”.

A career in online marketing can teach you to think like a marketer and implement marketing strategies that engage potential customers. You’ll be creating advertisements and other marketing materials for businesses to buy in order to reach the audience that matters the most to them. You’ll research the target audience to understand their needs and wants. You’ll analyze traffic and conversion, and work with brands to improve their digital marketing performance. This means you’ll be doing a little of everything, from designing ads to gathering data and interpreting analysis. It can be highly versatile, but as a career it can also come with a lot of responsibility. It can be a challenging task to prove your worth as a digital marketer, but if you’re passionate about marketing or simply want a new challenge, consider this route.

Marketing Channels

The rise of the digital age has meant that marketing has evolved to focus more on the online channel. This has led to an increase in the number of digital marketing jobs available, as the vast majority of marketing is now done online. It is important to note that despite the increased availability of jobs, advertising and marketing jobs still remain significantly less accessible to candidates from black, Asian and minority (BAME) backgrounds. As a marketer, you’ll be implementing strategies to reach customers where they are, whether that’s on social media or in emails. You’ll design online advertisements that work across all platforms, from desktop to mobile. This includes websites, blogs, social media profiles, messenger apps and any other platforms that you think could benefit from your creative input. Most importantly, you’ll be testing various elements of marketing to establish key performance indicators. This could mean looking at conversion rates, analyzing traffic or assessing the success of a social media campaign.

Types Of Marketing Jobs

Depending upon where you look, you’ll find a range of marketing jobs available. You might find jobs related to marketing management, buying and using media, content strategy, performance marketing, digital marketing or social media marketing. In a career, you’ll gain experience by working for different employers, gaining hands-on experience in a broad range of industries and settings. This can make you a more valuable employee in the long run and allow you to easily transition between jobs. It’s a great way to get exposure to different kinds of work, while still maintaining a steady paycheck. At the same time, you’ll be meeting new people who can potentially become future employers or colleagues. It’s a win-win situation.

Salary And Job Prospects

The job prospects for marketers vary from fairly stable to extremely promising. It all depends upon where you look but, as a rough general rule, you can expect to earn between £20,000 and £40,000 per year. It’s important to note that the salary is primarily dependent upon your experience. Entry-level salaries are mostly around £20,000 per year, but with time you can expect to significantly increase your income. Some of the more popular industries for marketers include financial services, pharmaceuticals, technology, telecommunications and travel/leisure. As a rough general rule, the more experience you have, the more you’ll earn. With digital marketing as a career, you’ll gain experience quickly and establish yourself as an expert in your field, which will undoubtedly lead to increased earnings and job opportunities. Like many other careers, the scope for growth is significant.