Are you looking to earn a living doing what you love? Or maybe you’re just looking for a change of pace? You could be a successful web marketer, freelancer, or independent contractor if you can solve the puzzle that is known as the online marketing crossword.

Let’s look at the answers and solutions to the online marketing crossword together. Then, we’ll break down exactly what you need to know to succeed as an online marketer.

SOCIAL MEDIA

The answers to the online marketing crossword are pretty self-explanatory here. You need to be using social media to grow your business. If you don’t have a presence on social media, you’re missing out on an opportunity to connect with potential customers. If you do have a social media presence, you need to be using it effectively.

Do you use social media to engage with customers? To promote your products? To share helpful tips or useful information? These are all important questions that you should be asking yourself. And the answers will determine how successful you’ll be as an online marketer. You can’t expect to grow your business solely by using organic searches. You’ll need to be focusing on engaging with your audience on social media.

ORGANIC SEARCHES

Even if you have a decent social media following, you’ll still need to be doing some research into SEO (search engine optimization) to reach your audience through organic search results. When a consumer types a keyword into a search engine, the engine looks for web pages containing those keywords. When it finds a web page containing those keywords, it makes a note of this and provides the website with a small snippet of text known as an “organic listing.” Which brings us to our next point…

CRAWLING

Depending on the size of your business, you may decide to create a content strategy, which brings us to our next point…

CONTENT

Creating content that drives traffic to your site is a crucial part of running a successful online business. There are many different types of content you can create, including blog posts, product reviews, infographics, videos, eBooks, and more. The type of content you create depends on your target audience. Once you establish a content strategy, you’ll have an idea of what content will be relevant and helpful to your target audience. Once you have that content, you can spread it throughout your website, using various inbound marketing methods, which we’ll discuss next.

INBOUND MARKETING

Inbound marketing is a methodology that focuses on attracting and engaging customers, not searching for them. You’ll need to adopt a customer-centric approach in order to succeed as an online marketer. The first step in adopting a customer-centric approach is to get in touch with your audience and understand what they want. This involves a lot of listening, as you’ll want to understand what your customers want before you can begin to provide that for them.

Once you have a good idea of what your audience wants, you can begin to create value for them by providing useful and valuable content that will keep them coming back for more. The more you provide, the more you’ll keep the interest of your audience. Creating value does not mean that you have to become the expert in your industry, but it does mean that you’ll be sharing your expertise with your audience, helping them to solve problems, and offering them advice.

Inbound marketing is all about attracting, nurturing, and engaging your audience. You’re focusing on providing valuable content that is useful and of value to your audience. So, when a visitor comes to your site, what do you want them to do? Click a link to find answers or information, or stay on the site and engage with you through an interactive feature, like a chat room or a blog post.

Creating value is a crucial part of attracting an audience and establishing yourself as an expert in your field. Once you have established yourself as an expert, you can begin to command higher prices and demand exclusive deals from your clients. Which brings us to our next point…

PRICING

Pricing is always a critical part of any business. Setting the right price for your products or services is important in order to make a profit. Setting high prices will attract business owners who want to gain a competitive advantage over their competitors, while setting low prices will make you appear to be a bargain to your customers. There are several strategies you can use to determine the right price for your product, including benchmarking the prices of similar products, looking at the demand for your product, and considering the costs associated with manufacturing and delivering your product. The last thing you want to do is underestimate the value of your product and end up losing money. 

One final piece of advice about pricing; don’t be afraid to be the best value in your industry. If you have a specialized knowledge that no one else in your industry possesses, don’t be afraid to ask for a higher price. Potential customers will feel that they’re getting a great deal if you’re the best of your kind, and they’ll happily pay the higher price for your product or service. Establishing yourself as the best will draw in customers who want to be seen as “saving” money by purchasing your product.

Now that you have the answers to the online marketing crossword, it’s time to put them into practice. Ensure you’ve got the right keywords in the right places in your articles and website content, and reach out to potential customers to engage with them on social media.