So you’re interested in becoming an online marketer. Fantastic! This is a field where any career can shine. There are plenty of positions available, and the demand for online marketers is on the rise. With virtually any major online marketing course, you’ll gain the skills needed to enter this rewarding field. Whether you want to focus on paid marketing, organic marketing, SEO, content strategy, or performance marketing, you can learn what you need to know and achieve your goals. All you need is the drive to succeed, and a strong interest in marketing.
But before you begin your adventure, it’s important that you consider the costs involved. While many top-rated marketing degree programs don’t cost much, some do. For example, the fully-funded Price/Degree program in digital marketing from the University of Denver costs around $20,000. But you also need to remember that additional courses, such as individual research projects and corporate internships, can further increase your costs. And don’t be fooled by seemingly cheap online degree programs from dubious suppliers. You’ll likely find, as I did, that these programs are anything but affordable, and can leave you with a lot of credit card debt. In the long term, paying back expensive degrees can be a pain, so unless you’re sure this is what you want to do, it’s best not to rush into it.
Online Marketing Degrees Offered By Well-Known Universities
If you’re interested in pursuing an online marketing degree, then here’s some good news. Several universities around the world, including the U.S., offer highly-ranked programs in this field. You may be wondering which ones are the best, and which one is right for you. If so, then you’ve come to the right place. I compiled a list of the top-rated online marketing degree programs available, and identified those that are open to international students. This way, you can be sure you’ll be learning from some of the best professors in your field.
Let’s take a look, shall we?
University of Illinois at Urbana Champaign
The University of Illinois at Urbana Champaign is a prominent public research university located in Champaign, Illinois. One of the most well-known universities in the U.S., it was established in 1868 and offers a whopping 48 degrees including a Doctor of Philosophy (PhD), which is a research doctorate generally required for academic careers in the STEM fields (Science, Technology, Engineering, and Mathematics).
The Online Marketing program at the University of Illinois at Urbana Champaign (UIUC) has a very high acceptance rate, with around 97% of applicants accepted for admission. The main reason for this is the school’s 48-year history of providing high-quality education to its students. Since its founding in the 1960s, the university has grown in stature, offering a diverse range of courses, as well as a student body that’s around 68% white, 25% Latino/a, and 3% Asian.
UIUC’s Online Marketing program is ranked 23rd out of 68 graduate programs in the category of Business and Management. According to Niche, a specialized website that compares and ranks graduate programs, the university’s online marketing program is “highly recommended,” and its curriculum is “very solid.”
The average salary for someone with a journalism degree from the University of Illinois at Urbana Champaign is around $49,000 per year, according to the school’s Bureau of Labor Statistics.
Rutgers University is another well-known U.S. university that offers a top-rated online marketing program. Established in 1875, this private university is one of the flagship institutions of New Jersey. As a matter of fact, around 85% of the school’s annual revenue comes from non-resident tuition and fees.
The Online Marketing program at Rutgers University is credited with introducing brand management to the curriculum. But that’s not all the school has to offer. Other courses include social media marketing, SEO, digital marketing analytics, and research methods for the digital marketer.
Rutgers’ Online Marketing program is ranked 8th out of 75 programs in the category of Business Administration and Management. According to Grad-School-Info.com, a website that compiles data on graduate school programs, the average salary for someone with a degree in Online Marketing from this university is around $55,000 per year.
Boston University is a private research university located in Boston, Massachusetts. Established in 1841, it is the third-oldest university in the United States. Its historic red-brick campus is one of the city’s most recognizable landmarks. More than 150,000 students attend classes at Boston University, making it one of the biggest universities in North America. Its online store, MyEduPrice, even lists it as the 35th-largest university in terms of enrollment.
The Online Marketing program at Boston University is one of the few that offer a specializations in digital marketing and social media. Students in this program will study the theory and practice of marketing communications, and gain a thorough understanding of marketing analytics and measurement. In addition, the program provides specialized training in SEO, content strategy, and performance marketing.
The average salary for someone with a marketing degree from Boston University is around $55,000 per year, according to the school’s Bureau of Labor Statistics.
Vanderbilt University is a private comprehensive research university located in Nashville, Tennessee. Established in 1876 and known for its exclusive programs and cutting-edge research, the university boasts 16 Nobel Prize winners as former students or professors. Its graduate school is one of the oldest in the country.
The Online Marketing program at Vanderbilt University is one of the very few that offer a specializations in digital marketing and social media. Students in the program will learn the theory and practice of marketing communications, and gain a thorough understanding of marketing analytics and measurement. In addition, the program provides specialized training in SEO, content strategy, and performance marketing.
Vanderbilt’s Online Marketing program is ranked 12th out of 75 programs in the category of Business Administration and Management. According to Grad-School-Info.com, a website that compiles data on graduate school programs, the average salary for someone with a degree in Marketing from this university is around $57,000 per year.
Pennsylvania State University
Pennsylvania State University (PSU) is a public university located in University Park, Pennsylvania. Although it was founded in 1865, it only officially became a state-funded institution in 1949. Now over 150,000 students attend classes at the school, making it one of the biggest universities in North America. PSU offers a variety of degree and certificate programs, many of which are completely online. Its 14 colleges and schools are accredited by the Middle States Commission on Higher Education, and over 60% of its alumni work in professional fields completely unrelated to their degree. These include law, medicine, education, business, and engineering.
The Online Marketing program at Pennsylvania State University is accredited by the Middle States Commission on Higher Education. According to the university, this accreditation represents the highest level of expertise and professionalism that can be offered to Penn State students and graduates. It also means that the program “meets the standards set by most employers and graduate schools in the United States.”
PSU’s Online Marketing program is ranked 17th out of 75 programs in the category of Business Administration and Management. Around 55,871 students are currently studying for their degrees, and the average salary for someone with a marketing degree from this university is around $56,000 per year, according to the school’s Bureau of Labor Statistics.
This is a fairly high-paying field, but one that can be highly rewarding. There are plenty of opportunities for qualified online marketers, particularly in the B2C world. Monetization through online store networks like Shopify and affiliate marketing are just a couple of the opportunities available.
Online Marketing Degrees That Are Open to International Students
If you’re looking for a university that’s willing to accept international students, then take a look at the options below.