In 2019, Search Engine Optimization (SEO) skills are more important than ever before.
Whether you’re a content marketer, web developer, or digital marketer, knowing how to properly optimize a website for organic search traffic is critical.
But, if you’re feeling overwhelmed or confused about where to start, here are some top SEO courses that can help you make the right choice for your needs.
The SEO Essentials Course
If you’re new to SEO or simply need a refresher course, then consider taking the SEO Essentials (MOOC) course from the Digital Marketing Certificate.
This one-of-a-kind certificate course is ideal for beginners looking to refresh their knowledge of SEO practice. With this training, you’ll gain an expert understanding of the various aspects of SEO including keyword selection, technical SEO, content strategy, and performance marketing. You’ll also learn how to properly use Google Analytics to track and report on your SEO performance.
The course curriculum is very structured with lots of hands-on practice. In addition, you’ll have access to a private Facebook group where you can discuss topics with other students and course instructors.
The Complete SEO Course
If you’re looking to take your SEO knowledge and skills to the next level, then the Complete SEO (MOOC) course is for you. This popular certificate course teaches you all there is to know about SEO in a comprehensive, yet concise manner. Topics include:
- search engine optimization
- On-page SEO
- Off-page SEO
- keyword research
- content creation for SEO
- link building for SEO
- Google Analytics and other digital marketing platforms
- eCommerce SEO
- pay-per-click advertising (PPC)
- Social Media Optimization (SMO)
You’ll learn how to properly use various tools like Google Keyword Planner, Google Analytics, Hootsuite, and BuzzSumo to find the right keywords and phrases for your target audience. In addition, you’ll learn how to create killer content that will attract, engage, and hopefully, convert your target audience into paying customers or brand ambassadors.
SEO for Business
If your company is looking for a way to take its online marketing to the next level, then the SEO for Business (1-DAY FREE COURSE) course is for you. This certification program from HubSpot teaches you all there is to know about SEO, including how to properly structure a profitable SEO campaign for your chosen industry. You’ll learn the ins and outs of search engine marketing including how to analyze competitors’ SEO strategies, and then implement a similar plan of your own.
Over the course of this 1-day free course, you’ll learn:
- how to properly structure a profitable SEO campaign for your chosen industry
- how to analyze competitors’ SEO strategies
- how to implement a similar plan of your own
- basic SEO concepts such as keyword research, on-page SEO, and off-page SEO
- how to properly use various tools like Google Keyword Planner, Google Analytics, Hootsuite, and BuzzSumo
- what are the most popular SEO tools
- how to measure the success of your SEO campaign
- how to continuously improve your SEO strategies
This is a great option for companies that are looking to take their SEO efforts to the next level. You won’t find a more in-demand skill in this day and age than having the know-how of SEO. If you’re interested in becoming an expert in SEO, consider one of these courses. You can also use the information you learn to improve your company’s organic SEO performance.
Getting Started With SEO
If you’re looking for a convenient way to learn SEO, without having to take a full-blown training program, then consider taking the Getting Started With SEO course from the Google Digital Marketing & SEO Specializations. This certification comes with a Google guarantee, so if you don’t feel confident enough to put what you’ve learned into practice, you can ask for a refund.
This package of courses (worth around $10,000) takes you step by step through the basics of SEO, including how to identify your target audience, analyze competitors, and find the right keywords and phrases for your product or service.
You’ll start by learning the theoretical foundations of SEO, including how to craft an efficient SEO strategy, how to use Google Keyword Planner, and how to find competitive analysis data. Then you’ll apply this knowledge to identify your target audience and find the right keywords and phrases for your product or service.
You’ll also learn how to use various tools for keyword research, how to properly use Google Analytics, and how to build links to improve your SEO.
If you’re looking to get started with SEO, or simply need a refresher course, then this is an excellent choice. With the Google Digital Marketing & SEO Specializations certification, you’ll have the theoretical knowledge and the skills to conduct effective SEO campaigns. This is a must for anyone looking to get started in SEO or simply need a refresher course.
SEO for Lawyers
Do you practice law, argue cases in court, or draft contracts? If so, then you need to be an expert in SEO.
In this case, the specialization in SEO for Lawyers from the Google Digital Marketing & SEO Specializations can be the ticket to a successful SEO practice. This certification exam, which is worth around $10,000, teaches you all there is to know about SEO, including how to analyze competitors, craft an efficient SEO strategy, and perform technical SEO.
You’ll start by taking the Foundations of SEO course, which teaches you the theoretical principles of SEO. Next, you’ll move on to the Intermediate SEO course, where you’ll learn all there is to know about On-page SEO, Off-page SEO, and Keyword Research.
In addition to this, you’ll learn how to use various tools like Google Keyword Planner, Google Analytics, Hootsuite, and BuzzSumo to find the right keywords and phrases for your target audience. In the Practical SEO course, you’ll learn how to conduct a proper keyword analysis, optimize your site content, and use search engine placement tools.
If you’re a legal professional looking to get started with SEO, or simply need a refresher course, then this certification is for you. You’ll learn all there is to know about SEO, including technical and strategic aspects. With this knowledge, you can start applying your talents to increase your company’s organic SEO performance.