There are two distinct online marketing courses that you can take: one is for post-graduates and the other is for graduates. Which one should you choose? Let’s dive into the differences between the two so you can make the right choice for you and your career.
Post-Graduate Course
If you’re a recent graduate, you’ll probably be itching to start your career and forget about that pesky university education. The post-graduate online marketing course is for you! If you’ve just graduated with a 4-year degree in marketing, you’ll have picked up a lot of valuable knowledge and skills that will serve you well in your career. You’ll dive into theory and learn how to apply it in practice. You’ll also take a look at marketing from a business view point so you can see how the decisions you make as a marketer impact your bottom line.
While there are some similarities between the two courses, it’s important to realize that the post-graduate course is tailored to fit the needs of experienced and professional marketers. The curriculum focuses on complex marketing topics that will boost your knowledge beyond that of a typical graduate. You’ll learn about marketing analytics, digital marketing, and search engine optimization (SEO). In addition, you’ll study how to plan and design marketing campaigns, measure the effectiveness of campaigns, and analyze the results.
Graduate Course
If you’re looking for a career in marketing and want to gain more specialized knowledge, you should consider the graduate course. This is the more technical of the two online marketing courses, geared toward students with a background in marketing or science. This course will give you a strong foundation in marketing analytics, digital marketing, and SEO.
Similar to the post-graduate course, the graduate course will also dig into the theory and practice of marketing from a business view point. However, unlike the post-graduate course, the graduate course doesn’t offer any management or administration courses related to marketing. This is mainly due to the fact that a graduate usually already has some background in these areas. Still, if you’re looking for a more holistic view of marketing, this may be the right course for you.
As you can see, the post-graduate and graduate courses are quite distinct. If you’ve decided that you want to specialise in marketing and want to build a career in the field, then you should choose the post-graduate course. However, if you’ve decided that you want to specialize in analytics and want to use your mathematical background to help business make more informed decisions, then you should take the graduate course.
Which One Should You Choose?
As we’ve established, the post-graduate course is suitable for marketers who are looking to build a career. If this sounds like you, then the post-graduate course is the one for you. However, if you’ve decided that you want to use your marketing degree to further your career and become an expert in marketing analytics or digital marketing, then the graduate course is the one for you.
Deciding which course to take can be a daunting task, especially if you’re not sure of the career goals you want to pursue. For this reason, we’ve compiled a list of the differences between the two courses, which we hope will help you make the right choice for you.
Key Differences
There are several key differences between the two courses. First of all, the post-graduate course is more suitable for people looking for a marketing career. It covers a lot of information that will be valuable in your everyday job. In fact, you’ll be learning advanced skills that will serve you well in your job search. The graduate course is more suited for people looking to further their career and specialize in marketing analytics or digital marketing.
Second, the two courses are also distinct in terms of the quizzes and exams which you have to pass to secure a mark. The Post-Graduate Certificate in Digital Marketing requires you to sit for a whopping ten multiple-choice quizzes, while the Graduate Certificate in Marketing Analytics only consists of four. The difference is stark and it’s not something you want to skate past. The more you put in, the more you’ll get back, as they say.
Third, the two courses require you to study for very different amounts of time. While the post-graduate certificate requires you to study for a total of 18 months, the graduate certificate only requires you to study for a total of 12 months. However, since you’ll need to study for at least a few hours every day to secure a pass mark, it’s not exactly a difference in terms of effort. Still, if you’re looking for a break from university and want to be able to get straight into your career, then the post-graduate certificate may just be for you. You won’t be able to start your job search until August 2020.
Finally, while the post-graduate course is an advanced one, which you can apply to further your career, the graduate course is a certificate course that you can apply for if you’re already working in the field. If you plan on continuing your education and progressing your career, then the graduate course will be the one for you, as it provides you with with a solid foundation and a good feeling of accomplishment. Plus, you’ll be able to use the certificate to further your career.
To secure the certificate in marketing, all you need is a bachelor’s degree or higher in marketing. For the certificate in digital marketing, all you need is a bachelor’s degree or higher in marketing or science. Remember, if you’re interested in applying for a graduate program, you’ll need to have a graduate degree to do so. Therefore, if you don’t have a bachelor’s degree yet, you’ll need to complete either an applied bachelor’s degree or an accredited certificate in marketing or science before you can start applying to graduate programs.
Where Can I Go From Here?
So you’ve decided that you want to take the plunge and apply for a graduate program in online marketing. Congratulations! With a degree in marketing, you can literally go anywhere in the world and get a well-paying job. However, that doesn’t mean that you’ll be able to start your job search immediately after graduating. In most cases, you’ll need to wait until August 2020 to be able to start applying for jobs.
Forget about about those crazy ideas you had about going into education and then continuing on to business school or getting a law degree. With your marketing degree, you can get a job with any business, regardless of whether or not that business has a website. (And yes, even if that business is online-only.)
Depending on your field of study, you may also be required to complete a post-graduate course in marketing. If this is the case, you’ll have to choose between the two courses we discussed above. However, you can complete the post-graduate course in a much shorter time frame than the graduate course. Still, if you want to get a head start in your career and start applying for jobs as soon as you graduate, then the post-graduate course may just be for you.
Summing Up
So you’ve decided to specialise in marketing and want to gain more specialized knowledge. If this sounds like you, then the post-graduate course is for you. However, if you want to further your career and become an expert in marketing analytics or digital marketing, then the graduate course is the one for you.
Marketing is a broad field, so if you’ve decided that you want to specialise in this area, then it’s important to choose an online course that will give you the knowledge and skills you need to succeed. Still, if you’re looking for a career, then the post-graduate course is the one for you. If you don’t have a bachelor’s degree yet, then you’ll need to complete either an applied bachelor’s degree or an accredited certificate in marketing or science before you can start applying to graduate programs.