With the Covid restrictions getting looser each week, more and more Irish people are looking to further their skills or hobby through online learning.
Whether you’re a fresh graduate, someone looking for a change or just want to learn something new, there are a variety of options for online marketing courses in Ireland.
Wondering what an online marketing course is all about? Here’s a quick overview of what some of the most popular courses available in Ireland will teach you, along with the benefits of learning each skill.
Digital Marketing
If you’re looking to further your knowledge in the field of digital marketing, then one of the best places to start would be the Coursera platform. As the name would suggest, you’ll learn almost all the necessary skills through online courses on this platform, including digital marketing.
One of the best things about the Coursera digital marketing course is that you’ll learn from expert teachers who are known in their field and can give you real-life examples to apply what you’ve learned. Additionally, you can take the course in your own time and at your own pace – no commute times or exam deadlines to worry about!
Search Engine Optimisation
If you’re interested in learning how to optimize your website (or blog) for search engines, then one of the best places to start would be the SEO Masterclass on Udemy, Ireland’s biggest online learning platform. You’ll learn to create unique, high-quality content that will engage your audience and improve your SEO rankings.
There are many different ways to improve your SEO, so you’ll have plenty of options to choose from depending on what you want to learn. You’ll start by creating a content strategy and marketing plan, before moving on to SEO basics like keyword research and analysis. From there, you can choose which course pathways to pursue depending on your own personal and professional goals.
Social Media Marketing
If you’re looking to further your knowledge in the field of social media marketing, then one of the best places to start would be the LinkedIn Learning platform. Just like digital marketing, the LinkedIn social media marketing course will teach you all the necessary skills including how to create engaging content that will gain your audience’s attention.
LinkedIn is one of the largest professional networks in the world, with over 250 million monthly active users. As a social media manager or marketer, you’ll want to learn how to effectively build and grow your audience, follow and engage with potential customers, and become a thought leader in your industry.
Content Marketing
If you’re looking to further your knowledge in the field of content marketing, then Forbes is a reputable source and a good place to start. Their online content marketing course on Coursera will teach you the practical skills to become a successful content marketer, including the anatomy of a content schedule, budgeting for content, and more!
The key takeaway from this article will be to highlight that Ireland has some of the best online marketing courses available, which you can learn in your spare time at your own pace. Now, you may be wondering where you should study? While online learning cannot replace a face-to-face learning experience, in some situations it can be a viable alternative. For example, if you’re unable to travel due to Covid restrictions or you’d like to further your learning while in lockdown.
Consider taking a look at the above-referenced courses if any of the above situations match you.