How to Learn the Basics of Online Marketing (Google Ads, YouTube, Social Media)

If you’re looking for a step-by-step guide on how to market an e-commerce store, you’ve come to the right place. In this article, we’re going to give you an overview of the different platforms you might use, and help you get started with the basics of online marketing.

Google Ads

Google Ads is undoubtedly the most popular online marketing platform, and with good reason. It’s incredibly easy to use and offers a lot of features for free. If you want to learn more, you can check out this Udemy course where you’ll find out all about Google Ads, featuring interviews with top marketers who’ve mastered the platform.

Google Ads is a great place to start for beginners due to its popularity and simplicity. However, you should certainly consider moving to a more advanced platform if you’re looking to truly master the art of online marketing. For instance, if you’re looking for a specific feature that Google Ads doesn’t offer, you can always try out a different platform.


YouTube is one of the biggest video platforms out there, so it goes without saying that it has gained a lot of popularity in the past few years among online marketers. YouTubers can become extremely influential when it comes to marketing, so much so that brands have started to heavily rely on them for brand awareness campaign, as well as direct sales.

Although YouTube is a bit more complicated than Google Ads, it has a lot of features that allow you to grow your audience and engage with your viewers. If you’re looking for a simple platform to use, you can’t go wrong with YouTube.

Social Media

If you’re not really a fan of reading, let’s get social. With the rise of TikTok and other platforms providing quick videos and images, people are constantly sharing and engaging with content on social media. Marketers have jumped on this trend and started using it effectively for marketing. If you want to learn more, you can check out this awesome list of digital marketing blogs and podcasts to keep up with the latest trends and news.

Social media isn’t just about marketing, though. If you want to keep up with the hottest trends and be the first to know about all the cool new stuff, you can start by following the right accounts on TikTok. This might seem like a long shot, but if you get a few hundred followers, brands might actually notice you.

In addition to following the right accounts on TikTok, you can also look into other platforms like Instagram and Facebook, which offer similar content and features.

Email Marketing

If you’re looking for a more traditional approach to marketing, you can’t go wrong with email marketing. Marketers have known for years how effective this method can be, and it’s still one of the most popular and effective ways to reach potential customers. If you want to learn more, you can take a look at this marketing genius’s comprehensive guide to email marketing, where he walks you step-by-step through building a successful email marketing strategy.

There, now you have a good overview of the different types of platforms you might use for marketing. From Google Ads to YouTube, we’ve covered all the basics you need to get started marketing online. With these basics covered, you can move on to the more advanced topics like SEO, content strategy, and social media marketing.