One of the most rewarding aspects of a digital marketing job is the ability to constantly learn. From the basics of copywriting and social media engagement to in-depth analysis of industry trends and best practices, you’ll always be able to develop your skills and gain new knowledge.
However, while a good university education can provide you with an attractive resume, it might not be the best preparation for a career in digital marketing. After all, a successful digital marketer doesn’t necessarily need to have a degree in marketing or communications. They might just need the talent and determination to become excellent at what they do.
That’s why we’ve examined the data and identified several online marketing courses that do not require a degree to be completed. Not only will these courses give you the basic knowledge you need to start a career in digital marketing, but you’ll also be able to use the extra material to enhance your resume. So here are 12 of the best free online marketing courses that you can take to develop your career.
Master of Digital Marketing
If you’re looking for flexibility and would like the opportunity to work remotely, then the option of taking online marketing courses free from home might be for you. One of the reasons why this course offers such great value is because it aims to teach you everything you need to know about digital marketing, giving you the ability to enter the field and immediately start contributing to the betterment of the industry. While you won’t need to look for a job immediately after completing this course because there are plenty of opportunities in the marketplace already, you will gain many valuable skills that will greatly increase your employability. To get started, visit this link and enter’mmd6445′ to find the course, or use the button below.
Marketing and Advertising Specialties: Marketing Management
If you have a specific area of specialization, such as marketing analytics or social media, you might find that getting a certification specifically in that area will greatly enhance your resume and help you stand out from the crowd. However, if you’re looking for flexibility, it might be best to take a generalist approach and try for the Marketing Management certificate. Not only will this prepare you for any marketing or advertising related role, but it’ll also give you the opportunity to gain valuable real-world experience by acting as a guide for a client.
Digital Marketing Job Opportunities
If you want to become well-versed in the field, there are a host of jobs and careers that you can follow. For example, in 2019, the Bureau of Labor Statistics projected that there will be more than 1.5 million new jobs that require someone with digital marketing knowledge. If you have a specific area of interest, such as search engine optimization or email marketing, there will be countless opportunities available to you.
How to Become a Marketing Specialist
If you’re looking to break into the field and don’t mind gaining some experience before getting a formal education, the option of taking a series of training courses might be the way to go. The first step is to decide which area of specializations you need to focus on. A general marketing certificate will give you the skills necessary to become a marketing specialist, but you might also want to look into further specialized training in SEO, SEM, or email marketing. Once you’ve identified your area of interest, you can start searching for marketing specialist training programs. Keep in mind that you’ll need to have a solid foundation in marketing, communications, and business to succeed as a specialist. After you complete the coursework, you can add the marketing specialty to your resume and begin applying for jobs.
12 Steps to Build a Successful Online Store
In case you’re looking for an online store that you can start from the ground up and don’t have the time or resources to build it from the ground up, the option of taking an eCommerce course can be a wonderful alternative. Although you won’t learn the technical skills necessary to build an online store from scratch, you will learn the basics of eCommerce, which will give you the knowledge to at least get started. While you won’t gain any immediate job opportunities because there aren’t that many online store positions available at the moment, you will have the opportunity to build your resume and gain valuable experience in an area that will be in demand in the near future.
Digital Marketing For Fun and Profit
If all of the above seem like a lot of work, you might want to consider taking a less traditional approach and learning digital marketing for fun and profit. If you’ve ever thought that would be fun or profitable, you might be surprised by how much money you can make with online marketing. You don’t necessarily need to have a website to get started, as there are plenty of digital marketing platforms that you can use to create and manage content, such as HubSpot, Wix, and Google Analytics.
These platforms are completely free to use and give you the flexibility to test out different marketing tactics and see what works best for your business. However, if you choose to go down this route, you should have a clear idea of what you’re getting into, as it’s not a road to riches overnight. Although there are experts out there who will guide you step by step, you will need to put in the legwork to learn the basics and figure out what works best for your business. Once you’re able to prove to yourself that you can make money online, you’ll be able to gain the confidence to grow your business. Who knows, maybe you’ll eventually even end up owning your own small business.