Do you want to learn how to market online? Maybe you’re an experienced marketer who wants to dive into the world of online marketing, or perhaps you’re just starting out and need some advice on how to get your feet wet. Regardless of your situation, you’ve come to the right place. Here, we’re going to introduce you to the concept of online marketing and then walk you through the steps to learn everything you need to know about the subject.
What Is Online Marketing?
Online marketing is simply marketing or advertising methods performed online. These could include social media marketing, content marketing, email marketing, or SEO. Essentially, it’s any promotion strategy that isn’t restricted to one channel.
To make it even simpler, let’s break down the different types of online marketers:
- Traditional internet marketers focus on inorganic traffic, which results from someone naturally searching for a product or service and then landing on a webpage with that product or service mention.
- Organic marketers focus on growing and building communities of people interested in their products. So, in theory, they are trying to establish trust and credibility with potential customers who might not have known about their product or service.
- Performance marketers focus on driving as much revenue as possible through online marketing efforts. So, they’re often found in digital marketing agencies that work with brands.
- The role of the digital marketer is simply to design and implement marketing strategies online.
- The role of the content marketer is to create, curate, and manage content for digital marketing campaigns.
- The role of the SEO marketer is to build a better understanding of search engines and their rules so that they can design and implement content strategies that will help a business to rank well in search results.
Why Should You Learn Online Marketing?
If you’re reading this, then you’ve likely considered investing in your own education. Now that you’re facing the monumental task of selecting a course of study, perhaps you’re wondering what will be the absolute best option for you. Believe it or not, gaining the education necessary to successfully perform your role in an agency setting or as a consultant is quite expensive. Even if you do manage to get all the necessary credentials, the cost of living in a city or town where all of the agencies and consulting firms are located is still quite high. For that reason, if you want to be able to land a job in the field, then obtaining a formal education might be the best route to take.
Additionally, the field is constantly changing and evolving. In 2021, online marketing is still evolving and changing with the times. For example, if you’re a student who decided to follow their hearts and skipped right over to the SEO department, then you might want to consider re-evaluating your decision after taking a quick glance at the latest SEO trends. If you’re an experienced marketer who is considering a career in digital marketing, then it might be smart to brush up on your SEO skills before making a decision.
The Different Specializations Available
Depending on your chosen specialty, you might be able to get a detailed, in-demand understanding of a very specific topic. For example, if you’re a performance marketer who specializes in e-commerce, then you would have the opportunity to specialize in SEO for online stores, as well as digital marketing strategy and performance measurement. Similarly, if you’re an SEO marketer who specializes in adult sites, you would have the opportunity to specialize in managing large affiliate programs. And if you’re a content marketer who specializes in video, then you might be able to get a video-production licence and create commercial videos for brands. You can even get a certification by taking a special test that simulates the role you plan to take on in the field. So, essentially, with specializations, you can become an expert in a chosen field while not having to spend unnecessary time trying to educate yourself on more general topics. This way, you can get straight to the meat of the matter.
What Will You Learn In an Online Marketing Course?
Hopefully, you came to this article already knowing a little bit about online marketing. Now that you’re reading further, maybe you’re wondering exactly what you will learn in an online marketing course. In general, you will learn:
- The ins and outs of different marketing methods (for example, SEO, PPC, email marketing, etc.)
- How to effectively perform your role in a digital marketing agency or consultancy
- How to measure the success of a digital marketing campaign
- How to design and implement a digital marketing strategy
- How to conduct research and analysis to inform your work
Additionally, you will learn all of this from highly-qualified instructors who are experts in their chosen fields. So, if you’re looking for an educational option, then you should consider an online marketing course because they usually come with a legitimate certification that you can attach to your resume. Furthermore, since these courses are usually accredited, you can be sure that you’re getting an education from a reputable institution.
Which City/Town Should You Study In?
Another important decision you need to make before making a commitment to a formal education is where you will study. Naturally, you want to choose a location that is near or provides access to courses that will help you to achieve your educational goals. After all, how else will you continue to learn if you don’t continue to study? For that reason, you might want to consider studying in one of these cities:
- New York City
- San Francisco
- Washington DC
However, you should also be aware of the cost of living in some cities. For example, the living cost in San Francisco is 2.3 times that of the living cost in Atlanta. So, you might want to consider what is more important to you: the opportunity to learn or the cost of living.
How Many Months Do You Plan On Studying?
Even after you graduate from an online marketing course, you will still have to study. And since you are now an educated professional, perhaps you’re wondering how many months do you plan on studying. In general, you should expect to spend at least six months studying after you complete an accredited course. However, this will depend on multiple factors. For example, the level of education you achieved, the accreditation of the course you studied in, the field you chose to specialize in, and your current financial status. If you’re currently employed, then you might expect to study for longer because you have more financial incentives to do so. And remember, you might still have to search for a job in your specialty even after you graduate from a course.
As you can see, there are lots of factors that can impact how long you have to study for your licence. So, it’s important to estimate how long you will need to study before making a decision. And if you want to be able to land a job in the field then you should consider a course that is accredited and can provide you with a clear path to employment.
The Best Cities/Towns For Your Education And Employment
After taking into consideration all of the aspects discussed above, it’s quite clear that the best cities and towns for your education and employment are: