Are you looking for a course to enhance your knowledge on digital marketing? Or maybe you’re interested in exploring the field and considering a career change? If so, you’ve come to the right place! In this article, we’ll discuss the various types of courses available and some tips on choosing the right one for you.
Why Online Marketing?
With the evolution of the internet and social media, online marketing has become a popular choice amongst students looking to further their knowledge. According to (Business Software)
GlobalData, an industry-leading market research company, predicts that by 2022, 90% of all consumer purchases will be made online. Additionally, the worldwide market for business and enterprise marketing solutions will reach $16.9 billion in 2022.
So, it’s clear that knowing how to market online is essential for success in today’s digital world. Let’s take a look at some of the major occupations in the field and what educational requirements are needed to become a specialist in online marketing.
Online Marketing Specialties
Depending on your interest, you can tailor your education to suit your career goals. If you’re looking to work in digital marketing, you’ll need to gain proficiency in areas such as SEO, analytics, e-commerce, and social media. Below is a brief overview of each specialty area within online marketing.
SEO (Search Engine Optimization)
SEO is the process of optimizing your website and content to appear at the top of the search engine results for relevant keywords. When potential customers search for your products or services using search engines like Google or Bing, they typically click on the first few organic search results that appear. If you don’t have an existing SEO strategy in place, it’s time for you to develop one!
SEO may not be an exact science, but you can follow some proven guidelines to make your website more accessible to search engines.
Analytics (Google Analytics & Similar Web)
Every business owner, marketer, or web developer should understand the importance of gathering data and analyzing trends. Analytics provides you with the tools to discover how visitors navigate your website and what works and what doesn’t work when it comes to marketing and conversion.
A key component of a sound analytics plan is Google Analytics. Many large businesses, such as Adobe and Neuronic, solely rely on Google Analytics to track visitor behavior on their websites. So, if you’re looking for a career in web analytics, you need to make sure you’re trained and equipped to do so!
If you’re looking for a career in social media, you’ll need to be able to manage, create, and grow digital platforms within your community. Additionally, you’ll need to be able to identify the habits of different audiences and engage with them accordingly. You can get started with a bachelor’s degree in social media, marketing, or communications.
Requirements For Success
Based on your chosen specialty, you’ll need to have a strong knowledge of the following subject areas:
- Internet marketing technologies
- Web analytics
- Online marketing methods
- Marketing communications
- Digital marketing analytics
- E-commerce, marketing, and sales management
- Technology and digital marketing trends
- and any other specialized areas within online marketing
- Grammar, spelling, and language
- Research methods
Where Do I Start?
If you’re looking for a career in digital marketing, you don’t have to search for a job. Instead, you can get started with a reputable SEO firm, such as Yotta Marketing. Yotta Marketing was formed in 2018 and already has over 20 offices in the U.S. alone. Additionally, the company was recently named to (Inc.) Magazine’s 99th Annual Ranking of America’s Biggest and Most Promising Workplaces as a 2020 Winner in the Large Businesses category.
According to the (U.S. Bureau of Labor Statistics), there are currently over 60,000 job openings in the field of digital marketing. So, if you’re looking to change careers, why not consider a position in a reputable SEO firm? Not only will you gain valuable experience, but you can also expect to earn a good salary.
While there’s no specific degree needed to become a digital marketer, you’ll need to complete at least a bachelor’s degree in a relevant field. Some of the most popular degrees in computer science, business, and marketing can all lead you to a career in digital marketing.