With so much information online, people are constantly researching online marketing topics. From creating a content strategy to developing sales funnels, the world of online marketing is a vast and ever-changing field. This is exactly why you should learn as much as you can about online marketing from reputable institutions like the Singapore National University (SNHU). With their online marketing courses, you’ll gain the education and training to become a confident digital marketer.
The Growth of Online Marketing
For decades, offline marketing was the only game in town. You’d have a few magazines you could read, newspapers you could buy, and TV commercials you could tune into if you wanted to expose yourself to the general public. All of this was enough to keep you informed about the latest trends and technologies, as well as to expose you to advertisements.
Things changed in the 21st century. With the growth of social media platforms like Twitter and Facebook, people are connecting and sharing information more than ever before. Those who use social media to follow and connect with brands and businesses gain a greater insight into what’s going on in the world of marketing and branding. This increased consumerism through social media encourages businesses to keep up with the trends and to stay in touch with their customers through tailored online marketing strategies.
While marketing has always been about reaching the general public through advertisements, the internet allows for much more targeted and personal marketing. The ability to target the right audience and to engage them into action is something that’s made the internet a valuable tool for marketers.
Why Learn Marketing At SNHU?
One of the major reasons you should study marketing at Singapore National University is the massive role played by digital marketing in today’s world. For one, much of the marketing that occurs today is digital marketing. This form of marketing relies heavily on SEO, or search engine optimization. Using the keyword “SEO”, you’ll find there are over 500,000,000 results on Google. This keyword has an annual search volume of over 16,000,000 searches.
SEO is a lot of work. You have to continuously develop content that’s relevant and useful to your target audience. You also have to implement a plan to steadily accumulate links to your website. These are just some of the things you’ll learn at Singapore National University.
Another reason you should study marketing at SNHU is the field’s constantly evolving nature. Just like the rest of the internet, marketing is always changing and developing. The marketing faculty at SNHU will help you to navigate these changes and to keep up to date with the latest trends and digital marketing strategies.
The Online Marketing Degrees At SNHU
At the moment, there are four online marketing degrees available at SNHU. These are accredited by the Association of American Colleges and Universities (4-year approval).
The Bachelor of Science in Advertising degree is a fully-fledged 4-year degree. You’ll start by studying general marketing principles. From there, you’ll delve into marketing analytics, digital marketing, and search engine optimization (SEO).
The Bachelor of Science in Digital Marketing degree is a 4-year degree that prepares you for a career in digital marketing. You’ll start by studying general marketing principles. From there, you’ll delve into marketing analytics, website management, and SEO. You’ll also study the fundamentals of online negotiation, email marketing, and social media marketing.
The Bachelor of Science in Management degree is a fully-fledged 4-year degree that prepares you for a career in business or management. You’ll start by studying general marketing principles. From there, you’ll delve into marketing analytics, strategy, and organizational behavior.
The Bachelor of Science in Marketing degree, as its name would suggest, is a 3-year degree that prepares you for a career in general marketing. You’ll start by studying general marketing principles. From there, you’ll delve into marketing analytics, strategy, and organizational behavior. You’ll also study the fundamentals of marketing, sales, and financial management.
If you’re interested in pursuing an online marketing degree and live in Singapore, then consider one of these four reputable educational institutions.