The internet has changed the way we work, play, and communicate. While the world of online marketing and social media has become a significant part of our lives, it’s not necessarily accessible to those who aren’t prepared to venture into the world of digital marketing. That’s where platforms like Coursera come in.
Coursera is a global, online learning platform where anyone can learn virtually any subject from the comfort of their home. With over 30 million courses and 20 million registered users, Coursera offers a variety of learning opportunities ranging from professional development to university degree courses.
What Are the Best Online Marketing Courses for 2019?
Marketing and Business Foundations for Digital Marketers
If you’re looking to study marketing and business at a university level, you’ll want to look into the top-rated online courses available through Coursera. These courses will not only prepare you for university but also put you in a good position to find a job in digital marketing once you graduate. Whether you’re brand new to marketing or looking to refresh your memory, these courses are a great place to start.
Find Your Niche
One of the things that makes these courses stand out is that they focus on providing tools and tricks to effectively find your niche in the marketing world. If you’ve been searching for a career in digital marketing and don’t know where to start, these courses will help you find your perfect fit.
You’ll learn everything from analytics and keyword research to SEO and social media marketing. By taking these courses, you’ll not only become well-versed in digital marketing, but you’ll also be able to easily find a job in one of the most in-demand industries. With the right training, you can make your way to the top.
The Google Analytics & Optimization Crash Course
Getting started in analytics and optimization can be a daunting task. The amount of data you need to parse through to get a clear picture of what’s working and what needs to be changed is often overwhelming. If you’re looking to get a job in digital or internet marketing, this is essential knowledge you’ll need to know.
The Google Analytics & Optimization Crash Course helps you get started with Google Analytics and basic optimization, providing you with the tools you need to make informed decisions about your website and content.
You’ll cover key analytics and optimization concepts such as:
- How to interpret the data you’re getting from your Google Analytics account
- How to set up automated email campaigns using HubSpot
- How to create a sitemap for your web-server (for SEO)
- How to make your website mobile-friendly
- How to track and report on website performance
- How to use Google Analytics for mobile apps
- How to create a Google Analytics profile for your blog
- How to use the Google Optimizer tool to create and test web pages
- How to make a plan and set measurable goals for your marketing initiatives
- How to use Google Analytics to find your audience and reach your goals
The Complete Online Marketing Degree
If you’re looking to further your education and become a marketer with a degree, you’ll want to consider the top-rated online marketing degrees on Coursera. These courses will not only give you a leg up on getting a job in digital marketing but will also set you up for life in the field. Whether you’re looking to become a brand manager, market strategist, or simply want to better understand the complex interplay of marketing and technology, these courses will teach you everything you need to know.
Become a data-driven marketer
Getting a degree in marketing and business isn’t the only way to go about preparing for a job in digital marketing. With the right amount of practical experience and training, you can make your way into the field even if you don’t have a formal education in marketing.
To get started, you can always look into the top-rated online marketing degrees on Coursera. These courses will put you in a good position to find a job in the field even if you don’t have a formal education. Once you’ve got your foot in the door, you can always ask for a referral to get access to more opportunities.