Bonafide Marketing Genius

Online Marketing Course – Learn to Sell & Market Online

You’re reading the right blog if you’re interested in marketing, e-commerce, or sales. We cover all aspects of online marketing including product research, pricing, and competition analysis. Along with that we look at marketing analytics, sales, and conversion optimization.

Why Should You Take This Course?

If you want to learn how to sell online, this is the course for you. We’ll introduce you to SEO, content marketing, email marketing, and PPC (Pay Per Click) which are the four pillars of digital marketing. You’ll also get access to a private Facebook group where you can interact with the instructor and course community.

The advantage of this course is that you’re not going to be overwhelmed with information. It’s a well-structured course with a clear direction. You’ll definitely feel that you’re making progress and learning something new every step of the way.

What Will You Get From This Course?

When you complete this course, you will have a good understanding of online marketing, sales, and marketing analytics.

This is a comprehensive course that will give you the foundational knowledge you need to grow your business online. Along with the practical elements you’ll learn the theory behind why things work the way they do. You’ll understand the relationship between marketing, sales, and the different channels that can be used to drive business.

Here’s a quick overview of what you’ll learn in this course:

  • Marketing Analytics
  • E-commerce
  • SEO
  • Content Marketing
  • Email Marketing
  • PPC (Pay Per Click)
  • Salesforce
  • Marketing Channels
  • Mobile Marketing
  • Inbound Marketing
  • Customer Engagement
  • Digital Marketing
  • Marketing Plan
  • Conversion Optimization
  • Marketing Mix
  • Multivariate Testing
  • Facebook Ads Optimization
  • Google Ads Optimization
  • Retargeting
  • Analytics

How Is This Course Different From The One You May Be Studying Now?

This is a completely new approach to teaching marketing. Traditional marketing courses focus on macro trends and major marketing theories such as the four Ps (Product, Price, Place, and Promotion) or the 80/20 rule (wherein approximately 80 percent of sales come from just 20 percent of the products a company offers).

What if we told you there was a way to learn marketing without having to learn about all those boring theories? What if we gave you tools to apply right away?

That’s what this course is all about. You’re not going to learn about the big P versus Q argument that is relevant 40 years ago but has little to no impact today. You’re going to learn how to apply the theory of marketing to get results in the marketplace.

How Is This Course Structured?

This course has 10 lessons and each lesson builds on the previous one. You’ll start by learning the foundations of marketing including Marketing analytics, before moving on to digital marketing and learning the basics of SEO, content marketing, email marketing, and PPC. At the end of each unit, you’ll have a project to put what you’ve learned into practice. This is also when you’ll have the opportunity to show off your work and get instant feedback from the instructor and the community.

What Is The Course Sequence?

You’ll begin by learning the foundations of marketing including Marketing analytics, before moving on to digital marketing and learning the basics of SEO, content marketing, email marketing, and PPC. At the end of each unit, you’ll have a project to put what you’ve learned into practice. This is also when you’ll have the opportunity to show off your work and get instant feedback from the instructor and the community.

Since marketing is a broad subject, you’ll have the opportunity to specialize in one of three tracks:

  • Marketing analytics
  • E-commerce
  • SEM (Search Engine Marketing)
  • Social Media Marketing
  • PPC (Pay Per Click)
  • Inbound Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing

Will This Course Make A Difference In Your Life?

You’re in the right place if you’re looking for an opportunity to learn something new and implement it into your life. We’re sure that you’ll find information in this course that you can use to improve your daily routines or processes. Maybe you’ll even discover a new skill that you can put to use right away. The only thing you have to do is make the most of it.