In today’s world, the ability to learn and adapt to new learning environments is essential, and there are numerous online learning platforms out there which provide exactly that – a flexible, online learning environment where you can learn what you want, when you want.

No longer do you need to be pigeon-holed into a single course, sitting in a room with a bunch of other people, in a scheduled time slot, to get the educational experience you desire.

An increasing number of students are finding the benefits of online learning and are reaping the rewards. According to a report from the American Association of Advertising Agencies (4A’s) in 2020, 72% of consumers have taken or considered taking an online course, and 77% of millennials plan to do so in the next 6 months.

Online marketing is a relatively new area of study, but the number of online learning platforms out there which offer quality courses and programs is increasing every year. If you’re looking for an online marketing course in Canada, here are some of the best options to consider.

Find The Right Fit

When browsing through the numerous online marketing courses available, it’s important to find the one which suits you best. If you’re searching for a traditional, classroom-based learning environment, there are numerous reputable universities and colleges in Canada that provide high-quality education and a strong sense of community. If, however, you’re looking for an online learning environment where you can work at your own pace and log in from anywhere, consider an e-learning platform like UBC’s Virtual Reality Marketing Camp or Marketing Management’s Digital Marketing Immersion Training.

As the COVID-19 pandemic continues to loom over the world, the demand for online learning platforms has increased, and more and more people are taking advantage of the opportunity to continue their education while adhering to social distancing guidelines.

Why UBC?

If you don’t live in Canada, you may wonder why you’d want to study in Canada. Well, besides the fact that it’s one of the best countries in the world, there are numerous reputable universities and colleges in Canada which provide a wealth of knowledge and opportunity. A great place to start your study in Canada is the University of British Columbia. In addition to being one of the best universities in Canada, UBC has a really impressive online presence, with many highly regarded and reputable educational institutions collaborating on a single online platform. As a UBC student, you’ll have access to a vibrant community of learning providers and can take your pick of online courses wherever you might want, at any time. If you can’t find a suitable course listed here, check out this website for a list of accredited educational institutions in Canada.

UBC Virtual Marketing Camp

If you’re interested in an online marketing course, but don’t want to commit to a full-time study, consider UBC’s Virtual Marketing Camp. This is a four-week long immersive marketing camp which you can complete remotely, allowing you to work at your own pace, and fit around your schedule. The camp is divided into two distinct sections, with the first three weeks focused on digital marketing and social media. The final week is devoted to traditional marketing, including newspaper ads and radio spots.

To ensure that you get the best possible education during this time, the entire camp will be delivered online. While you’ll have the option of taking part in weekly livestream lectures from marketing experts across North America and around the world, you can also work on individual projects, guided by professional facilitators, as well as engage with other students, via live chats, in a learning environment which is both engaging and accessible to all.

In addition to the marketing camp, the University of British Columbia also offers degree programs in several other disciplines, including management. If you have a clear business idea and the drive to succeed, but lack the specific degree to back it up, consider an MBA program. With a population of approximately 70,000 students, the Vancouver campus alone offers a diverse and interesting lifestyle, as well as plenty of job opportunities.

If you’re looking for an online marketing course and don’t have any other major priorities in your life, consider UBC’s highly ranked, and incredibly affordable, Executive MBA. For a limited time, you can also get an absolutely free MBA course, if you’re an undergrad or graduate student at the University of British Columbia.

Marketing Management’s Digital Marketing Immersion Training

If you’re interested in an online marketing course, but want to gain in-demand job skills straight out of school, consider Marketing Management’s Digital Marketing Immersion Training. This is a totally online marketing training program, designed to give you the skills and confidence you need to enter the workforce and effectively tackle digital marketing projects. The training is designed to be fast-paced and engaging, with students completing the program in just 12 months, and gaining access to job opportunities across North America.

One of the distinguishing factors of this program is its flexibility. You don’t have to be in Ontario to complete it, as the courses are entirely online. This also means you can fit the study around your existing schedule, or choose to take the course at any point in the year, as long as you meet the minimum requirements (which include having a reliable internet connection and device).

The training in itself is not cheap, costing around £4,500, but there are numerous ways you can reduce the cost of your studies. For example, if you’re eligible for an Ontario student loan, you may be able to get a student loan for the full amount payable for the course. Further to that, there are also government scholarships and loans available to support your studies.

Upper Canada’s Summer Academy for Digital Marketing and E-commerce

If you’re in high school or college, and want to get ahead in the world of digital marketing, consider Upper Canada’s Summer Academy for Digital Marketing and E-commerce. This is a 10-week program, available throughout the summer, which encourages students to develop essential digital marketing and e-commerce skills, and gain real-world experience. The academy is designed to expose students to a variety of topics within the field, as well as develop their problem solving skills, through challenging and engaging assignments and projects.

One of the distinguishing factors of this program is that it encourages students to develop a network. While much of the course content may be delivered online, and much of the interaction through live chats and project work, the programme also includes a residential element, where students live and work in small groups, sharing kitchen, bathroom and living space. This provides a great opportunity for everyone to get to know each other, outside the context of the online learning environment.

Richmond’s Digital Marketing and E-commerce Certificate

If you’re in Richmond, and want to get ahead in the world of digital marketing, consider Richmond’s Digital Marketing and E-commerce Certificate. This is a 12-week certificate program, designed for busy professionals who want to continue advancing their careers in a field which has massive growth potential. The program is taught remotely, through online video lectures, practical assignments and live chats with instructors. Students are expected to work in teams, with the final project being a fully functioning e-commerce store, incorporating all aspects of digital marketing and advertising – from marketing strategy to SEO, content creation and more.

The distinguishing factor of this programme is that it encourages a cross-disciplinary approach, combining business, economics, law and technology, to provide students with the skills they need to enter, and succeed in this, the most in-demand field in Canada right now.

As you can see above, there are numerous reputable online marketing courses in Canada which a student can get involved in. If you want to pursue an online marketing course in Canada but don’t have the time to commit to a full-time program, consider one of these options. With many reputable institutions providing online marketing education and training, as well as massive growth potential in a currently very in-demand field, it’s a great opportunity for future generations to learn about, and likely contribute to, the digitization of marketing as we know it.