The world of business is constantly evolving, and if you want to stay relevant and successful, you need to stay adaptable.
In the world of digital marketing, one of the most adaptable industries is the online marketing course. Each year, hundreds of thousands of students around the world study online marketing courses, and with the Covid-19 pandemic likely to further propel the popularity of these courses, it’s a great time to study this lucrative yet adaptable field.
If you’re considering studying online marketing, there are a few crucial things you need to know first. Let’s take a look.
Why Study Online Marketing?
With the world’s most popular social platforms, such as Facebook, YouTube and Instagram, driving traffic to your website and building your brand online is easier than ever. In fact, according to HubSpot Blogs research, 94% of consumers have adopted the digital marketing approach to research purchases while on the move.
This is great news for marketers, as mobile traffic is proving to be the best source of qualified leads, with 69% of survey respondents indicating they’d be willing to make a purchase after reading online content.
Further boosting the attractiveness of online marketing is the fact that the demand for digital marketing and social media specialists is projected to increase by 24% during the next five years, according to the American Association of Advertising Agencies (4A’s) Cost-Per-Click (CPC) Survey.
The CPC Survey projects that around 47% of overall industry spending will shift to online marketing and social media in 2022, up from around 32% in 2021. As a result, your clients will mostly likely be searching for brands and businesses online, and websites like Google, Facebook, and Twitter, which are heavily engaged in developing machine learning, will play a crucial role in your marketing success.
Common Course Offerings
While there are many online marketing specializations, common course offerings, as the name would suggest, are usually focused around marketing on the internet. But that doesn’t mean that you have to specialize in online marketing to enjoy the benefits of studying this subject.
The most popular online marketing courses typically include the following (the figures are from the most popular courses on the major learning platforms):
- digital marketing analytics
- online marketing
- search marketing
- marketing research
- marketing strategy
- measurement and reporting
These courses can be adapted to fit the needs and interests of any student, regardless of their location or whether they’re looking to gain sales or managerial skills.
Working After Studying
If you’re serious about marketing, you’ll obviously need to find a job in the field. And while it’s always great to enjoy your studies, you’ll soon realize that securing an internship or even a full-time job in your chosen field can be difficult, especially given the high competition for jobs.
Luckily, according to LinkedIn, there is currently a huge demand for marketing professionals, and the job prospects look good, particularly in the areas of social media and marketing analytics.
So if you’re looking for a career in marketing, don’t be discouraged by the thought of finding a job. Instead, use the resources that your university or college provides to start your career. They can help you find an internship or a full-time job, and help you get started in your chosen field. Additionally, as previously mentioned, the world of marketing is constantly evolving, so make sure you stay informed of the latest trends and methods by regularly attending seminars and getting certified in relevant specialties.
The Adaptability Of Online Marketing
The adaptability of online marketing is vital in today’s world. Just as businesses and industries evolve, so too must marketing. If you want to stay relevant and successful, you need to adapt and evolve with them.
Thanks to the increasing popularity of online marketing courses, adapting to the fast pace of changing technologies and digital Marketing tools is easier than ever. Thanks to platforms such as MOOCs (Massive Open Online Courses) and platforms that offer completely free learning such as YouTube.
The increasing use of algorithms and artificial intelligence by search engines, social media platforms, and even some e-commerce sites, means that marketers must consistently adapt their strategies to ensure they’re effective. As a student, you will be expected to adapt as the industry evolves, and this is essential for your long-term career success.
Overall Industry Trends
With the world shifting to a digital sphere, industries that heavily rely on traditional marketing, such as the travel and tourism industry, are seeing dramatic changes. In fact, 98% of millennials in America say they’re more likely to visit a business or brand they’ve discovered online, compared to one they’ve found on traditional media channels.
Additionally, 72% of millennials would rather read about an exciting brand or business venture online than watch an ad on television.
As a result, traditional marketing tools, such as radio and print ads, are no longer as effective as they used to be, and marketers must switch to more modern tools to reach this audience.
If you’re thinking about studying online marketing, or already doing so, there are a few crucial things you need to know. First and foremost, make sure you’re getting the most out of your studies. Some of the most popular online marketing courses out there are some of the most reputable firms in the field, so make sure you’re getting valuable information.
Additionally, make sure you’re getting the most out of your studies by continually asking yourself, “How can I apply this knowledge to my own life and career?”