Online Marketing: A Beginner’s Guide to Corsi

In this article, you will learn about the ins and outs of online marketing, including everything from marketing analytics to paid advertising. You will also discover how to measure the success of your online marketing plan, so you can improve your strategy and gain more insights from the data.

What Is Online Marketing?

If you’re reading this, I assume you know what online marketing is and how it works. But for the sake of the unacquainted, let’s lay out some of the basics.

Marketing online is generally done via online platforms like social media, websites, or email marketing. However, offline marketing – like traditional marketing through advertising agencies or billboards – is also used.

When potential customers visit a retail website or click a link in an email, they are considered to be in the “online market.” As a result, online marketing encompasses how you engage with potential customers both online and offline.

Why Is Online Marketing Important?

In today’s world, everyone seems to be online – even those who aren’t necessarily “computer people.” It is considered “normal” to be able to access the internet from anywhere at any time.

This, coupled with the fact that people are constantly connected to social media platforms like Facebook and Twitter, makes marketing online important for everyone. In 2019, internet usage surpassed desktop usage for the first time, meaning that people are gaining access to the web through their phones rather than their computers.

This is big news for marketing strategists and data scientists who specialize in internet research. With more people gaining access to the web through their phones, it opens the door for mobile marketing and web marketing.

What Is Mobile Marketing?

If you’re reading this, I assume you know what mobile marketing is and how it works. But for the sake of the unacquainted, let’s lay out some of the basics.

Although traditional marketing is also used for mobile marketing, apps and websites are generally used to gain customer traction. This is because marketing on a smartphone involves more than just sending out emails and trying to catch people’s attention on social media.

Marketing on a smartphone involves actively engaging with potential customers through in-app messages, push notifications, and website visits.

Why Is Mobile Marketing Important?

As people increasingly rely on their smartphones for everything from getting directions to finding out the weather to keeping up with news, blogs, and Facebook updates, marketers should be optimizing their content and messages for mobile use.

Because of this, mobile marketing is important for everyone. Not only do you want to ensure your marketing content is accessible on any smartphone – whether it’s an iPhone, Samsung, or Google Device – but you also want to create a good experience for users. You don’t want them to have a bad experience on your phone just because they’re trying to access content on the internet.

So rather than just sending out emails or trying to get people to come back to your site via social media, marketers should be building a rapport with potential customers on their smartphones. This way, when they do navigate to another site or click a social media link, they’ll be visiting your site rather than someone else’s.

Types Of Marketing

Depending on your expertise and the industry, you may be best suited for one type of marketing rather than another. For example, if you’re a professional service provider, you may want to consider doing some direct marketing rather than rely on an agency to do all the heavy lifting. Here are some of the most common types of marketing and the specialists who specialize in them.

Traditional Marketing

Traditional marketing, which is often considered “old school” because it was introduced in the 20th century, is still very important today. Although it may not seem like it, traditional marketing can be used digitally and involves a lot of strategy, research, and analysis.

When a potential customer types “McDonald’s” into the search bar of their browser, they’re seeking information about the company. However, what they actually get is an ad for a Mcdonald’s restaurant located in their neighborhood.

To determine the best strategy for this particular customer, you need to consider a lot of data points – like income levels, education, and family structure. You can also look at how previous customers behaved on your site and whether or not they opted in for your newsletters or other frequent email campaigns.

The good news is traditional marketing can be digital. With a few tweaks here and there, you can integrate traditional marketing with digital platforms – like email marketing, paid advertising, or social media.

Direct Marketing

Since the early days of the internet, e-mail marketing has been one of the most popular forms of digital marketing. This is because it’s so easy to set up and allows for incredible customization.

Rather than just relying on websites to gain traffic, direct marketers will often supplement search engine optimization (SEO) with email marketing, using software like HubSpot to create and send out marketing emails. These are generally triggered by a marketing action – like a purchase or an inquiry about your product or service.

If you’re looking to get started with email marketing, you can utilize platforms like MailChimp, which can be integrated with nearly every other marketing app or website to create and send out email campaigns. With their affiliate program, you can even monetize the traffic you’re sending out through email marketing.

Internet Marketing

If you’re reading this, I assume you know what internet marketing is and how it works. But for the sake of the unacquainted, let’s lay out some of the basics.

Internet marketing encompasses much more than banners and popups. When someone types “Sears” into the search bar of their browser, they aren’t just going to get the usual ads for appliances and furniture – they’re also going to get a slew of ads for various businesses that offer a “Sears approach” to buying appliances and furniture.

The difference between internet marketing and traditional marketing is the emphasis on strategy and the variety of ways it can be implemented. With a little luck and a lot of testing, you can really put internet marketing to work for you – generating leads, growing your email list, and boosting sales.

Paid Advertising

Paid advertising, also known as display advertising or paid search, is a form of internet marketing that allows businesses to pay to have their ads shown on websites and to be indexed by search engines.

Although paid advertising can be a useful tool for a business, it can also be extremely expensive. That’s why it’s important to implement strategies to effectively measure the results of your paid advertising efforts. You can use platforms like Google AdWords to track the performance of your ads and determine the best approach for future campaigns – like testing paid ads against organic search results or comparing different ad strategies to see which generates the most qualified leads.

Social Media Marketing

Although the internet was originally built for science faring purposes, it’s become a place for people to connect, share, and discover. As a result, social media marketing – also known as digital marketing or internet marketing – grew as businesses looked to take advantage of this environment.

What is social media marketing?

In general, social media marketing entails using various platforms – like Facebook, Twitter, and YouTube – to gain publicity and engage with customers. However, it is not necessarily limited to these platforms.

You can integrate your social media accounts with your email marketing and other platforms to gain even more fans, gain their trust, and ultimately grow your business. For example, if you have a YouTube channel about fashion, you can use email marketing to communicate with your audience about upcoming fashion trends – like spring/summer 2020 – and then provide a link back to your channel for more information.

Email Marketing

One of the most popular forms of digital marketing, email marketing, also known as electronic marketing, can be used to communicate with potential customers via mail.

So rather than using traditional flyers and mailboxes, businesses often send emails with offers, updates, and valuable information. These emails are often triggered by a marketing action, like a purchase or an inquiry about a product or service. Once you have an email list, you can continue to communicate with them about products and services that matter to them – like your next furniture or appliance purchase or an offer for a free consultation – and grow your business.