When you’re starting your career in digital marketing, one of the first roles you’ll be trained on is Online Marketing Coordination.
Essentially, this is the role of a marketer’s office assistant, scheduling and executing online marketing activities such as email marketing, social media marketing, and Google Ads.
According to LinkedIn, the job site, the average salary for a digital marketer’s office assistant is $55,000 a year. While that seems high, consider the value you bring to the table: digital marketing is one of the most in-demand industries in 2020, according to Indeed.com.
What is digital marketing?
Put simply, digital marketing is the process of getting information about a product or service into the hands of consumers, with an emphasis on measuring the results of that process.
To accomplish this, marketers drive traffic to websites, social media channels, and apps using paid advertising (like Google Ads). Once a consumer clicks on an ad or links to a website from a social media post, that’s considered a conversion.
But the goal of the digital marketing process is to ultimately drive purchases, not just website clicks. Therefore, marketers use software like HubSpot to track and analyze activity on their websites and social media channels, and utilize tools like Google Analytics to understand their audience and where they come from.
The Changing Landscape of Online Marketing
In the past, most companies needed dedicated marketing staff to coordinate and manage online marketing activities. However, as individuals have taken on the responsibility of marketing their products on their own, companies have had to adjust their approach.
“Due to the inbound methodology, which emphasizes understanding your target audience’s needs and wants instead of pushing promotions at them, marketers are developing new skillsets, such as marketing analytics and software development to name a few,” said Jonathon Colon, Founder of Fuelybics.
Why is marketing leadership important?
According to Harriet Grant, Founder of Marketing Leaders, one of the most in-demand jobs right now is marketing leader. She noted that “as digital transformation continues to transform how we engage with customers online and offline, marketing leaders are emerging who can not only conceptualise, but also drive execution across marketing functions, including strategy, analytics, marketing operations, and creative.”
Because marketing is such a broad discipline, including SEO, Content Marketing, and Social Media Management. If you’re able to show that you can multi-task, can get along with people from various backgrounds, and can think strategically, then you’re setting yourself up for a successful career in marketing.
The Opportunity to Become an Online Marketing Coordinator
With the growing demand for Online Marketing Coordinators, the opportunity for those looking for a career in this field is at an all-time high.
In 2020 alone, the job site, Indeed.com, estimated there were about 263,500 jobs available in the U.S. for marketing managers and senior marketers. According to LinkedIn, the demand for marketing managers is expected to increase by 18% worldwide in the next five years.
If you’re looking for a stable career with good pay and the opportunity to grow, then online marketing is a field you should consider exploring.