Online Marketing Coordinator David Weekley: How to Build a Business Online

This post will take you through the steps of becoming an online marketer, as well as, sharing my own experience as an entrepreneur and online marketer. It will also discuss the many skills you will need to succeed in this field.

Decide To Become An Online Marketer

There are a number of reasons why you might want to consider a career in marketing online. For one, the skills you learn and the flexibility of the work hours are invaluable. Plus, you get to work remotely which can be very appealing. Perhaps the biggest draw is the possibility of working for yourself and having complete control over your destiny.

If you’re serious about becoming an online marketer, take some time to research the various niches and explore the different opportunities that exist. You may find that there are several career paths you can take, depending on your interests and skillset. Here are just a few.

Product Marketer

As the name implies, a product marketer develops strategies and marketing materials to promote a specific product or service. This position requires a deep understanding of marketing, sales, and the product itself. You will conduct marketing research, analyze sales data, and prepare marketing plans and pitches.

You may become a product marketer because you’re passionate about a particular product or service. If this is the case, consider building a demo account for product testing or get ready to launch a product of your own and begin the arduous task of gaining traction and generating sales.


A salesperson is responsible for generating sales. This role plays a crucial part in the success of any business. The ideal candidate will have strong communication skills and be able to interact with customers at all stages of the buying process.

If you’re looking for a role that will require heavy interaction with customers, consider exploring the world of sales. You can take any of the various sales job postings online and begin your sales career.

Market Research Analyst

A market research analyst examines the demand for a particular product or service. This includes looking at historical data as well as conducting market research studies to determine future sales trends. There is a lot of demand for this type of role, especially with the growing popularity of research-backed content.

As a market research analyst, you will be expected to crunch a lot of numbers. In addition to analyzing general market trends, you will study the demographics and psychographics of potential customers and make accurate forecasts regarding purchase patterns. If you’re looking for a job that will allow you to travel the world and crunch numbers, consider pursuing this career path.

Content Marketer

A content marketer creates content for websites, blogs, and online stores. This can include anything from e-books to infographics or videos to web content. While the skills are similar to those of a product marketer, the job requires a deeper understanding of search engine optimization, content creation and engagement. You will design content to appeal to your audience and engage them to create lasting impressions and drive sales.

If you are skilled in creating compelling content, you may consider exploring the world of content marketing. You can take any of the various content marketer job postings online and begin your career with this specialization. Just remember that the competition for these roles is fierce, so be sure to develop the necessary skills and qualifications to stand out from the crowd.

Communications Specialist

If you’re interested in a role that combines marketing with public relations, consider exploring the world of communications. A communications specialist develops and implements marketing strategies to grow a business. He or she also conducts media interviews and handles press releases and social media. This position requires a deep understanding of marketing and communications theory as well as practice.

This is a fantastic role for those looking for a change of pace from the hustle and bustle of day-to-day marketing. As a communications specialist, you will be expected to develop and refine marketing messages, write compelling press releases, and communicate with journalists and bloggers. You may also be called upon to conduct marketing seminars or webinars for various businesses or associations. This is a fantastic way to develop your professional network and gain experience while pursuing your dream job.

As you can see, there are several options for someone looking for a marketing role. Once you’ve determined that this is the path you want to take, take some time to research the various specialties and explore the different industries and businesses available. With this knowledge, you will be prepared to seek out the appropriate opportunities. Good luck out there!