We’re living in a time where technology is infiltrating every aspect of our lives. In 2022, nearly 45% of Americans report purchasing products or services online, compared to 31% who purchase in person and 23% who use mobile apps. This statistic is particularly significant because online shopping is now available 24/7, which means shoppers have access to goods when and wherever they want. This also means businesses have access to a larger retail base, as people can now shop from the comfort of their homes. In this way, online marketing has truly changed the game.
However, to capitalize on this opportunity, you have to be prepared to navigate the digital landscape. This includes having a clear understanding of how the internet works and what methods are effective in generating leads and engaging consumers.
Thankfully, you can learn all of this and more at a company called Purity Products. This premier group of companies ensures consumers have access to genuine, high-quality products by only partnering with reputable manufacturers.
Marketing on the Move
With more people shopping online, the opportunity to connect with customers when and where they are is critical. Mobile marketing has evolved to meet the demands of modern consumers, and much like online shopping, mobile marketing offers a variety of opportunities. For example, you can use text messaging to engage with consumers who have loaded your app or website on their phones. Alternatively, you could send them emails, follow them on social media, or advertise in digital magazines available on iOS or Android devices. Google and Facebook have also developed their own products designed for digital marketers, such as Google Marketing Platforms and Facebook Marketing Solutions, respectively. These platforms provide a one-stop shop for all of your digital marketing activities, from building a consumer profile to analyzing and improving performance.
A One-Stop-Shop for Online Marketing
With these various platforms at your fingertips, you no longer need to be limited to one channel to reach your customers. This convenience has resulted in multitasking being the norm, with consumers often using multiple devices and online spaces to accomplish tasks. For example, 48% of adults in the U.S. report using both their smartphones and laptops to search for information, while 24% use only their phones and laptops. Keeping up with all of this can be challenging, which is why Purity Products created a one-stop-shop for digital marketers. This hub, which is available for free to registered users, provides access to the tools necessary to plan, launch, and manage your digital marketing strategy. You can download the app and get started creating strategies today!
The Role of Online Marketing in 2022
As a marketer, what will your role be in 2022? More importantly, what should your role be? To ensure you’re prepared for the changes ahead, Michael Breen, Manager of Marketing at Purity Products, sat down with me to discuss the evolving role of online marketing in 2022 and beyond.
Broadly speaking, Breen suggests that marketers should focus less on traditional methods of attracting customers (e.g., through newspaper ads or radio promotions) and more on using data and digital marketing to build a relationship with consumers.
“The role of marketing in 2022 will be to establish and maintain healthy business relationships with customers through digital channels. This includes building a brand voice online, using social media to engage with consumers, and measuring the results of our marketing efforts,” says Breen. “To succeed in this space, marketers will need to learn how to use data and analytics to determine the true success of their marketing efforts and establish realistic goals for the future.”
To learn more, check out Breen’s blog post, which includes an FAQ section with further in-depth explanations about the role of marketing in 2022.
As a business owner, leader, or manager, you may be wondering what steps you should take to ensure your business succeeds in today’s marketplace. The answer depends on your situation but, for the most part, implementing the following strategies will likely prove beneficial: