As the name would suggest, an online marketing consultant is someone who provides expert guidance and advice on digital marketing strategies and tactics. That could mean everything from helping businesses optimize blog content for SEO to analyzing their competitors’ campaigns and advising on which digital marketing tactics to use against them.
If you’re interested in working in a consulting capacity for businesses looking to increase their online presence, you can start your own freelancing business or find a company that offers such a position and become an online marketing consultant.
The Rising Popularity Of Online Marketing Consultants
With the world shifting to a digital sphere, it’s not surprising that business and marketing consultancy is one of the most in-demand job roles.
According to the Bureau of Labor Statistics, there were 121,600 job postings for marketing and business consulting professionals in May 2019. That’s a 16% increase from April 2019 and a huge 252% increase from May 2018.
The popularity of this role will only increase as businesses become more aware of the benefits that online marketing can have on a diverse range of industries. Here are just a few of the benefits that come with a digital marketing strategy:
Attracting A Totally New Audience
With traditional marketing, an adverts manager would look to target a specific audience and try and get as many people to see their ads as possible.
In the digital world, that is known as ‘traditional’ marketing. What happens now is that marketers can segment their potential audience by looking at their digital footprint and the behavior of those who have accessed their content before.
This level of segmentation and targeting allows marketers to create much more compelling ads, which in turn can lead to higher click-through rates and more conversions.
Higher Position In The Mind Of The Consumer
For many businesses, getting in front of the right audience is critical to their success. Having a business that consumers know and trust elevates your company in the eyes of the buying public and creates a higher chance of gaining brand loyalty from that audience.
If you’re working for a reputable company, they will likely have a higher purpose and a longer business history, which gives you some credibility when providing advice. Moreover, the fact that they’re willing to pay for quality content shows that they’re committed to having a truly quality product or service. In turn, that makes you more attractive to potential clients.
Boosting Organic Search Rankings
Getting found on Google isn’t a gift. It takes a lot of work to ensure that your website shows up in the right spot in relation to the keywords or keyphrases that a potential client may use when searching for an answer to their question.
When done right, digital marketing can increase your organic rankings on search engines like Google. Whether you’re a business owner looking for the right adviser to help them get started or an SEO manager looking to find the right person to take the reins on their campaigns, there’s a spot for you.
Boosting Website Traffic And Generating Leads
Getting traffic to your site is a crucial part of the process, and it takes a lot of work to ensure that you’re getting the most out of your efforts.
As a business owner or marketing manager, it’s your job to bring traffic to your site. But beyond that, you also need to ensure that those visitors are actually turning into paying customers.
Getting traffic is easy enough – you just need to find a way to get the word out there that your business exists. Once you have that, you can use a variety of tactics to drive people to your site.
One of the most effective ways to do this is through social media. By sharing quality content on platforms like Facebook and Twitter, you can attract potential customers who are looking for your product or service. Moreover, you never know what social media platforms your target audience may use. So, it’s always a good idea to be present on as many platforms as possible.
Pro-actively Monitoring The Trending Topics
Being proactive and keeping up with the latest trends can be beneficial in many ways. From keeping your finger on the pulse of the market to creating high-quality content that gets noticed for its topicality, keeping up with the trends can give you a leg up on your competition.
For marketers, keeping up with the trends can mean maintaining a finger on the pulse of what’s happening in the general world of marketing and connecting the dots between marketing and commerce.
From a consumer standpoint, it’s extremely convenient to be able to look up and see the trending topics for almost any category or niche.
On the other hand, being reactive and responding to customer behavior can be beneficial as well. If you see that an area of your industry is becoming increasingly popular, you can take that as a cue to provide more insight into that topic within your content. Doing so can make all the difference in terms of retaining your audience and encouraging them to visit your site again.
The trending topics for almost any industry provide a quick glimpse into what consumers are interested in and can help marketers to remain connected to their target audience. Moreover, by tracking these topics, you can see which ones are resonating with your target audience and which ones you may want to avoid.
Having the ability to track the success of your various marketing campaigns is essential to doing your job as a marketer.
You’ll begin to see the benefits of tracking these things when you start to see the data that tells you what’s working and what’s not. When you have that data, you can make informed decisions as to whether or not to continue a certain campaign or align your strategy with a new one.
The data that comes from marketing analytics tools can help you gauge the success of your various marketing campaigns. From getting traffic to your site to converting that traffic into paying customers, tracking the performance of your campaigns across different channels is essential to know how well you’re doing and what you need to change to achieve greater results.
The ability to segment and target your audience by their digital behaviors and interests is a critical component of marketing in the digital world. Having the ability to get in front of your target audience and provide value where they are is the key to digital marketing success.