It’s a question that haunts every marketer: how can I create a marketing strategy that will have a lasting impact?

That’s a lot of pressure. You want to put your best foot forward but you don’t want to come off as arrogant. You don’t want to underestimate the competition, but you also don’t want to appear overly confident. What’s a marketer to do?

You might be wondering whether you should specialize in digital marketing or try to become an online marketing expert. Both paths can lead you to a fulfilling career, but which one should you pursue? Let’s take a look.

Digital Marketing Specialization

If you’re deciding between becoming an online marketing consultant and specializing in digital marketing, you should go with the latter. Why?

There are several distinct advantages to specializing in digital marketing. To begin with, the field is always in demand. Even in conservative estimates, there will be a need for digital marketers in 2022.

Another plus is that it’s possible to specialize in a single area of digital marketing and become accredited in a relatively short amount of time. Finally, the learning curve for becoming a digital marketer is much more accessible than that of an online marketing consultant. You don’t need a formal education to jump in and start creating effective digital marketing campaigns. You’ll find plenty of jobs with reputable organizations if you can prove your worth as a digital marketer.

Online Marketing Specialization

If you’re deciding between being an online marketing consultant and specializing in online marketing, you should go with the former. Why?

There are several distinct advantages to specializing in online marketing. To begin with, the field is always in demand. Even in conservative estimates, there will be a need for online marketers in 2022. Another plus is that it’s possible to specialize in a single area of online marketing and become accredited in a relatively short amount of time. Finally, the learning curve for becoming an online marketer is much more accessible than that of an online marketing consultant. You don’t need a formal education to jump in and start creating effective online marketing campaigns. You’ll find plenty of jobs with reputable organizations if you can prove your worth as an online marketer.

Now, if you’re wondering which specialization to choose, you need to consider your strengths. If you have a natural affinity for marketing, you might want to consider specializing in online marketing. However, if you’re better at developing websites than marketing them, you’re better off choosing digital marketing. Finally, if you want to work in a larger organization, you might want to specialize in digital marketing to gain exposure to senior management.

The Job Market

Where do you see yourself at the end of 2022? One thing is certain: there will be plenty of jobs for anyone who is looking for them. The key is to find a way to stand out from the crowd and prove you have what it takes to be an effective member of the workforce. You might want to consider applying for jobs and getting paid to explore new territory. That way, you’ll be able to get the most out of your studies and gradually build up your professional network. You never know when an unexpected opportunity might arise.

Formal Education

While you don’t need a formal education to become an effective member of the workforce, it certainly doesn’t hurt. In fact, getting a college degree will generally give you an advantage in the professional world. Why? Because most employers will assume you’ve got the general education necessary to do the job. If you do have a formal education, make sure to seek out opportunities to further your knowledge. Most importantly, don’t be afraid to ask questions about what you’re learning. A good instructor will appreciate your interest and be happy to help you gain the most out of your education.

Ultimately, it’s a very personal choice. If you prefer the stability of a full-time job with a known employer, you might want to consider specializing in online marketing or digital marketing. On the other hand, if you prefer the opportunity to explore and develop your skills, you might want to specialize in online marketing consulting. It’s all about what you want out of life. If you want to succeed in the world of marketing, make sure to learn from the best and keep your eyes open for new opportunities. Good luck out there.