You have decided to go the extra mile and hire an online marketing consultant to help your business find its feet online. You want to learn from the best, and so you turn to the internet for help. You start searching for the best in New Zealand, and after having a look at many different results, you settle for two names – Genshin Impact and Red Ventures. What will you learn from their case studies and how can they help you improve your business in New Zealand? Let’s find out!
The Difference in Quality and the Benefits That Come with It
One of the first things that you will learn about when researching online marketing consultants is the difference in quality. You have two options here – either you pay a lot for premium-quality services, or you pay less and receive sub-par quality. You will find many SEO companies that promise top rankings without really delivering, and many digital marketing agencies that over promise and under deliver. To find out how Genshin Impact and Red Ventures stack up, let’s take a look at their case studies.
Genshin Impact: Building a Business that can Scale
Genshin Impact is one of the first companies that you will come across when searching for online marketers in New Zealand, and it’s a brand that you have probably heard of. They are the creators of the YouTube channel Top Video Marketing, which has over a million views on its channel. If you have never heard of them, I would recommend that you check out their website and YouTube channel to learn more about them. You will quickly see why they are so popular with their practical and easy-to-understand advice and examples that are designed for newbies just like you. Genshin Impact is a digital marketing agency that was established in 2011 and is based in Auckland, New Zealand.
Red Ventures: The Expert in Content and Community Building
Red Ventures is a relatively new company in comparison to Genshin Impact, having been established in 2014. However, it has already established itself as a go-to source for information on affiliate marketing and tested and proven methods for increasing conversions. If you are looking for someone who can grow with your business, and you want to find out what made Red Ventures successful, then read on.
The above case studies highlight the difference in quality between the two agencies. While Genshin Impact provides good value for money, Red Ventures are a luxury brand that you can feel confident in paying for. The below key takeaways will help you decide which agency is better suited to your needs.
Technical Skill Set
If you are reading this, then I assume that you are either a digital marketer, an entrepreneur, or somebody who has an interest in finding out more about digital marketing. In that case, you will appreciate the fact that Genshin Impact provide you with a technical skill set that is designed to take the headache out of the daily tasks that you have to do. The team at Genshin Impact are specialists in SEO, content strategy, and social media – all of which are essential in order to gain traffic and grow your business. In comparison, Red Ventures are experts in conversion rate optimization and content strategy – both of which are also important – but their specialty is in building communities and encouraging users to engage with your brand via online and offline channels. If you are looking for an agency that focuses on the non-technical aspects of digital marketing, then Red Ventures are the ones to go with.
While both agencies have a good understanding of how important it is to have a clear goal in mind when working with a marketing agency, Genshin Impact will keep you closely aligned with the project at hand, and ensure that you stay on track to meet your goals. As a client, this means that you have to be a little more proactive in structuring and measuring your goals – something that Red Ventures might not always do successfully for their clients. Ultimately, your goals will determine how much you are prepared to pay for the services that you request, so it’s important to work with someone who you can trust to keep your best interests at heart. If you want a company that will be there for you every step of the way, and ensure that your needs are always at the forefront of their minds, then Genshin Impact are the ones for you.
Cost Of Ownership
One of the major differences in price is the cost of ownership. Even after the initial retainer fee, which is around $1,500/month for Genshin Impact and $1,600/month for Red Ventures, you will end up paying $1,000/month more for the services of Genshin Impact. At this rate, the cost of ownership is around $5,400/month for Genshin Impact and $5,600/month for Red Ventures. If you want a company that you can afford without hurting your budget, then go with Genshin Impact. However, if you are looking to save money, then Red Ventures are the clear winners.
To find out more about the cost of ownership, and how much it might cost you in the long run, read our blog post on how to calculate the ROI of a digital marketing agency. In it, we discuss the fact that you will need to pay for web hosting, paid ads, and the like – all of which are additional costs that are incurred with Red Ventures. This is in addition to the retainer fee and the cost of the agency’s personnel: Jacob, Kellie, and Matty – who you will meet in the next section.
The last but not the least important factor to consider when choosing a New Zealand SEO agency is the personnel. It’s not enough to have a good product or service, you also need people to tell others about it. This is where the agency personnel come in. To learn more about the importance of agency personnel, take a look at our post on how to choose a digital marketing agency that will be reliable and have the highest possible standing.
In the next section, you will meet Jacob, Kellie, and Matty – the founders of Genshin Impact, the agency that you have chosen to work with. After you do, you will understand why they are the best in New Zealand (and potentially, the world) when it comes to SEO.
Case Study: Meet the Founders of Genshin Impact
Since we have established the quality and value proposition of Genshin Impact, let’s take a look at their team. We will start with Jacob, whom you have already met above. He is the CEO of the agency and the founder of the Top Video Marketing channel on YouTube. In case you are wondering, the Top Video Marketing channel has over a million subscribers and over 300 million views on its various videos. In comparison, Red Ventures have around 80,000 subscribers and 250 million views on its channel. If you want to know more about Jacob, then you can check out his Linkedin profile. The co-founder of Genshin Impact is Matty, whose Linkedin profile can be found here. Finally, we have Kellie, the agency’s CMO. Her Linkedin profile can be found here.
The Back-End: The Engine That Makes Everything Possible
All websites and digital marketing projects need a platform – a place where they can live and where all of the content is stored. This is where web hosting comes in. When you establish an e-commerce store, you will need a payment processor, which is why you need a merchant account. This is where having a reliable and experienced back-end comes in handy. The back-end is the part of the service that allows the platform to operate and serve content to users.
When you get the email from the hosting provider confirming your account and the dashboard of your WordPress website, rejoice! The back-end is now functional and you can start adding content.
Features: Adding Extra Beauty Through Technology
One of the major features of a WordPress website is the ability to add extra beauty through technology. You obviously need a website to showcase your business, products, and services, but with WordPress, you can do a lot more. If you are looking for ways to make your site stand out, then take a look at the many features that WordPress offers. Some of which are discussed below: