Are you dreaming of making a living doing what you love? A marketing consultant in Washington DC can help! The demand for marketing consultants is predicted to increase by 27% year from 2020 to 2025.
The average annual salary for a marketing consultant in Washington DC is $85,000, which isn’t bad if you consider the job offers that come with it. According to Payscale, an online marketplace for jobs, you can also start a negotiation session with an employer at only $65,000 per year. On the other hand, if you’re looking for a more stable job, you can take a look at the average salary for marketing managers in Washington DC (as of February 2021).
What is a Marketing Consultant?
The term ‘marketing consultant’ can be used to describe individuals who provide guidance on marketing-related issues for businesses. They can help companies gain brand awareness, increase sales, and maximize profits.
The responsibilities of a marketing consultant are to:
- Provide objective, unbiased feedback about a brand or product
- Make recommendations about upcoming marketing campaigns or strategies
- Develop marketing plans
- Manage a marketing budget
- Perform market research
- Benchmarking
- Measure the results of marketing activities
- Analyzing the performance of marketing campaigns
- Developing promotional strategies
The ideal candidate for a marketing consultant position has a bachelor’s degree in marketing, business administration, or a related field. They should also have significant previous experience working in a marketing capacity. A marketing consultant in Washington DC should be able to function effectively in a team environment, as well as independently. In addition, they should have exceptional communication skills, both written and verbal. Familiarity with Microsoft Office (including Excel) is also highly regarded.
Do I need a Masters to be a Marketing Consultant?
For those looking for further education, a master’s degree in business administration, or a related field, is recommended. Alternatively, for those wanting to enter the job market right away, a bachelor’s degree in marketing, business administration, or a related field is sufficient.
A marketing consultant won’t normally require additional education once they enter the job market. However, those seeking to work in certain niches, such as healthcare or legal marketing, may need to gain more specific skills. A marketing consultant in Washington DC should be able to identify the specific needs of their clients, and develop customized solutions.
Salary Expectations For A Marketing Consultant
According to PayScale, an online marketplace for jobs, the average income for a marketing consultant in the US is $85,000 per year. For non-profit organizations, the average income is slightly lower at $81,000 per year. Finally, individuals in the telecommunications industry can make $68,000 per year on average.
Since marketing consultants don’t usually require a lot of experience, you can expect to start out with an income that is close to what you’d make as an entry-level marketing manager at a for-profit company. This is one area where starting out with little to no experience can actually put you ahead of the competition. Don’t be afraid to ask for more income; over 75% of the jobs on PayScale have a negotiable salary.
Where Can I Find A Marketing Consultant Job?
The demand for marketing consultants is predicted to increase by 27% year from 2020 to 2025. That being said, finding a marketing consultant job doesn’t have to be difficult. For those looking to start out, the best place to look is online since there are plenty of platforms designed for job searching. Some of the best places to find a marketing consultant job include:
- Upwork
- Angie’s List
- Staffing Matters
- Indeed
In addition to online job sites, individuals looking to work as a marketing consultant can also try their luck in the traditional job market. Some of the best marketing consulting firms include:
- Grails Marketing Group
- VaynerMedia
- Accenture
- Parsons Brinckerhoff
- Drake Group
- JLL
If you’re looking for a stable job in a niche that is growing, pursuing a career as a marketing consultant may be a good choice. As mentioned before, the demand for marketing consultants is predicted to increase, which means better opportunities for those looking to enter the field.
If you’re looking for more inspiration, here’s a quick overview of some of the gigs available in the lucrative world of marketing consulting.
Key Jobs in Marketing Consulting
The following are some of the most in-demand jobs in marketing consulting, according to Payscale. Since marketing consults are so in-demand, employers can be generous with the paychecks. All of these positions require a bachelor’s degree in business administration or marketing: