In 2022, marketing will be completely different. While many look to traditional marketing methods, such as print ads and billboards, to lead the charge, marketers must look to innovative digital marketing platforms for inspiration.
The advancements in technology have created opportunities for small businesses to take advantage of the internet to reach their customers. However, with competition becoming more fierce, savvy entrepreneurs must approach marketing with a digital-first mindset.
Here are 5 experts in online marketing that you can connect with to get started.
Digital Marketing Strategist
If you’re looking for expert help to carry out a digital marketing strategy, you’ve come to the right place. A digital marketing strategist is an expert who can develop your digital marketing plan and help you implement it. They will help you define your digital strategy, and then they will carry out the tasks necessary to make it a reality.
Your strategist will need to be an expert in SEO, content creation, and ideally, conversion optimization. In other words, they should be able to help you figureheads, blogs, and online stores that work for you.
SEO, or search engine optimization, is the practice of enhancing your content so that it shows up on search engines when searched for. Having your blog or website on the first page of search results is considered top-notch SEO. While there are no guarantees, optimizing your blog content for search engines is a surefire way to drive targeted traffic to your site and build your audience.
Content creation is all about gathering the materials necessary to create something new, and in our case, that something new is valuable information for our audience. If you’ve ever volunteered for a nonprofit organization, work for a government agency, or have an idea for a product or service, you’ll know what type of content creation I’m talking about.
Conversion optimization, or the process of optimizing your website or blog to make it more user-friendly and, ultimately, more profitable, is a critical piece of the digital marketing puzzle. In simple terms, conversion optimization entails getting the best possible result from your website or blog visit. You want your visitors to take action – either to subscribe to your newsletter, make a purchase, or just visit your site once. Your digital marketer will work with you to figurehead and grow your blog or website so that it becomes more authoritative and, therefore, more effective.
Online Marketers
If you’re looking to invest in online marketing in the near future, consider hiring an online marketer. An online marketer, also known as a digital marketer, is someone who focuses on the internet and all its various platforms, from SEO to content creation, and E-mail marketing, among others. They will work with you to get the best possible results from your online marketing efforts.
Depending on their expertise, an online marketer can be your best friend or your worst enemy. Therefore, it’s essential that you work with someone you can trust. An understanding of search engine optimization and the various tools needed to carry it out, is a great start. Once you’ve gotten that base knowledge, you can move on to the next layer and gain an even greater understanding of how search engines work and how you can manipulate them to your advantage. If security is a concern, look for an SEO company or digital marketer that has a history of getting high marks from the Better Business Bureau.
To become an expert in SEO, you must complete a bachelor’s degree in information technology, engineering, or a related field. An SEO certification, available from accredited educational institutions, is also a great way to learn the craft. Upon completion of the coursework, you will be able to carry out the required tasks with confidence.
An online marketer’s main responsibilities include creating compelling content to engage and retain your audience; carrying out keyword research and analysis; and regularly checking in with your marketing manager to make sure that everything is on track.
Digital Marketing Consultant
If you’re looking to grow your business using digital marketing methods, such as SEO and content creation, you’ve come to the right place. A digital marketing consultant, also known as a digital marketer, is a person who specializes in SEO, content creation, and E-mail marketing. A digital marketing consultant is someone who can help your business develop and implement a solid digital marketing strategy, and then closely monitor and coach you through the process. They will work with you to determine the best course of action for your unique situation.
In addition to advising you on strategy, the digital marketing consultant will help you accomplish specific tasks, such as writing and submitting content to various platforms, or utilizing social media to gain exposure and connect with potential customers.
A bachelor’s degree in business or information technology, and/or an equivalent amount of relevant work experience, is necessary to enter the field. In addition, you will need to complete an accredited digital marketing program that offers a certificate or diploma. Once you’ve completed the necessary coursework, you can look for jobs in major cities throughout the United States.
Online Engagement Strategist
If you’re looking to carry out strategy and analysis for online engagement, or the various forms of marketing that take place online, you’ve come to the right place. An online engagement strategist is an expert who can develop your strategy, carrying out tasks such as analyzing your target audience, creating personas, and coming up with an overall strategy. They will work with you to develop a comprehensive action plan, with specific tasks that must be achieved, and then help you measure the results of your plan.
While many focus on the funnel – the series of steps your visitor must take to reach your website or blog – an online engagement strategist sees the entire process, from beginning to end. They will help you figureheads, blogs, and online stores that work for you.
Expertise in digital marketing, SEO, and content creation, is necessary to enter the field. In addition, you will need a bachelor’s degree in business, or information technology, and/or an equivalent amount of relevant work experience.
Innovator in Digital Marketing
If you’re looking for a fresh approach to marketing that incorporates innovative technology, consider hiring an innovator in digital marketing. An innovator in digital marketing is someone who can come up with new ideas and strategies for marketing your business using digital methods. This could include anything from SEO and content creation to marketing analytics and measurement.
To enter this field, you will need a bachelor’s degree in business or information technology, as well as relevant experience in digital marketing. You will also need to be willing to continually learn and evolve with the ever-changing digital marketing landscape. In many cases, employers may ask for a proven portfolio of work that demonstrates your ability to come up with new ideas and strategies.
Marketing Automation Specialists
If you’re looking to take the handoff of your marketing operations, and want to have a specialist handle marketing analytics and measurement, or the process of collecting data and using that data to drive marketing decisions, you’ve come to the right place. A marketing automation specialist is someone who can take care of all the technical aspects of marketing automation including website set-up, email marketing, landing page design, and performance monitoring. They will work with you to carry out the various tasks involved in using marketing automation products to collect and analyze marketing data, and then present that data to you in a user-friendly way so that you can make better decisions regarding your marketing efforts.
This is one of the most in-demand non-geographic specializations in marketing. In most cases, marketing automation specialists will have a bachelor’s degree in business administration, marketing, or a related field. They will also need to have knowledge of various marketing automation products, including but not limited to, HubSpot, Marketo, and Pardee Salesforce.
SEM Specialists
If you’re looking for someone who can carry out SEO for a small business or non-profit, consider hiring an SEO specialist who can manage all aspects of SEO, from keyword research and analysis to content creation and implementation. A specialized search engine marketing specialist is someone who can get you to the first page of search results for your chosen keywords, and then help you maintain that ranking while attracting more organic traffic.
On the other hand, if you’re looking for an expert to help carry out online marketing and marketing strategy for a business, company, or non-profit entity, consider a digital marketing agency that offers the combined experience of a marketing manager and an SEO specialist. Depending on your needs, you may be able to get expert help from either one of these specializations.
To enter the field, you will need a bachelor’s degree in business or information technology, and relevant experience in marketing. Additional education, either online or at an accredited institution, is also necessary to stay competitive.