In case you’re wondering, I currently work as an online marketing consultant in Maryland. I’ve been doing this for about five years now and have helped a lot of businesses grow and succeed. If you’re thinking about becoming an online marketing consultant, buckle up because this is what you need to know.
The Best Place To Start
First of all, the city I live in, Baltimore, is quite competitive when it comes to job opportunities. This is mostly due to the fact that our region has one of the nation’s largest concentrations of higher education institutions. People here are very open-minded and creative, which is one of the main reasons why the state of Maryland has been ranked as the 4th happiest in the country. If you’re thinking about moving here, make sure to have a good command of the English language, as most of the jobs are tied to online marketing and advertising. It would also be wise to research the local economy before doing anything, as you won’t want to move to a place where there aren’t any job opportunities.
The Average Salary
The average salary for an online marketing consultant in Maryland is around $60,000 per year. However, there are some really talented individuals out there who can make a lot more money. The key is to find a good niche and build a reputation for yourself. For instance, someone who specializes in SEO may design web pages to improve the search engine rankings of their clients’ websites. In exchange for their design services, they can expect to make around $125,000 per year. Another option could be to become an e-commerce consultant and help businesses build their online stores. This is a very lucrative field and often leads to a more traditional path in terms of salary. You can even get a part-time job as an online marketing consultant and make quite a bit of extra money that way. Remember, though, that the more you do, the more you’ll earn. So, don’t just settle for one job and expect to survive on one income, as there’s a good chance you’ll end up making more than you need through several small side-hustles.
The Education Req
If you’re thinking about becoming an online marketing consultant, you’ll need to have a college degree. However, you don’t need a four-year degree to do this job; you can get on-the-job training and still make a huge impact. Many large companies and agencies will even provide you with all the education and training you need in-house, so make sure you’re ready to join their team.
To succeed as an online marketing consultant, you need to have a good understanding of digital marketing, SEO, conversion optimization, and website analytics. A surprising number of jobs out there don’t require a four-year degree, but they do require you to have a good knowledge of website design, HTML, and basic computer skills. If you can show them you have what it takes, employers may see you as an asset to the company rather than just another employee needing training. This can lead to better pay and benefits for you as well as the potential to advance within the company.
What Equipment Do You Need?
Depending on the type of work you’ll need to do, you might need to get some specific equipment. For example, if you work with a business to help them improve their website’s presence on social media, you’ll need a tool that can help you analyze their social media marketing strategy and provide them with actionable insights. If you’re going to be doing a lot of graphic design work for clients, you’ll need a computer with at least a mid-range graphics card to handle the heavy lifting. Larger businesses may also require you to have a whiteboard or a dry-erase board to help you communicate ideas and concepts to clients. In a nutshell, there are a number of technical requirements that come with the job, but you shouldn’t forget about the soft skills required as well.
Know When To Brag, And When To Shun
Being a successful online marketing consultant is all about knowing when to boast and when to shun. You’ll need to learn how to politely deflect bragging rights when they’re not yours to claim and how to encourage others to brag about your achievements when it’s warranted. For example, if you’re asked about the growth of your agency’s SEO work, you can give them the credit and encourage them to keep doing what they’re doing. There are also instances when you might need to deflect praise or give constructive criticism, as it’s often difficult to know how much to say about one’s self when dealing with a professional. Learning how to be a good team player is an important part of being a successful consultant.
Last but not least, let’s discuss networking. Being in a place like Maryland, where there’s a huge population of graduates, you’ll definitely need to join various social networks to meet other professionals. LinkedIn is a great place to start, but don’t forget about other popular networks like Twitter and Facebook. There’s a good chance you’ll find colleagues, friends, and even acquaintances who can help you get started in your career. Last but not least, make sure you keep yourself updated with the latest trends and technologies. Connections and social media can bring you opportunities that you might not have seen otherwise.
There are a lot of career opportunities out there, but not all of them are created equal. Make sure you research the average salaries and earnings for your location before getting too distracted by the glitz and glamor of the internet marketing world. There’s tons of money to be made, but you’ll need to be careful about which opportunities you pursue. Make sure you have a team of people you can rely on for support and guidance along with a clear idea of what you’re getting into. Then, you can begin to enjoy the benefits that a successful career in online marketing can have in your life.