What do you need to include in your job description for an online marketing consultant? In this article we will discuss what the perfect job description for an online marketing consultant should include. We’ll cover what to include and what not to include so you can be sure you are going to hire the right person for the job.
The Skills Required
As a marketer or an online marketer you will be responsible for coming up with ideas and implementing strategies for marketing a business or blog online. Your product or service will likely be used online so you need to make sure you’ve got the necessary skillset to be able to implement your ideas. This means you’ll need a strong understanding of digital marketing and SEO (search engine optimization) which are the two main pillars of online marketing. Your job will also likely include marketing analysis, research, and competitor analysis so you’ll need to be familiar with tools like Google Analytics, Ahrefs, and Kissmetrics. You’ll also need to be up to date with the latest SEO and digital marketing trends and technologies or have the skills to learn quickly.
The Experience Required
You’ll need to have previous experience in marketing or a related field for this role. This could be marketing management, marketing research, sales, or something similar. Ideally you’ll have had experience in a digital marketing agency, in-house marketing department, or similar role. If not, you can find your feet quickly in a similar role but with more responsibility.
Some of the responsibilities you’ll need to take on as an online marketing consultant include the following:
- Planning and executing marketing strategies
- Determining the target audience for a product or service and crafting content to connect with this audience
- Monitoring and measuring the results of your efforts
- Conducting A/B testing, analyzing data and acting on the insights to refine your strategy
- Presenting your findings and suggestions to senior management
- Creating high-quality content to share across all digital platforms
- Tracking website analytics and understanding how visitors are interacting with the content you create
- Designing and implementing online marketing campaigns
- Developing a marketing budget and strategy for the next fiscal year
- Researching competitor’s websites and gathering intelligence on their online marketing strategies
- Operating within a client-based environment using proven methodologies and toolsets
- Utilizing the various tools and platforms provided by your client (e.g., HubSpot, MailChimp, etc.)
- Using varied and varied techniques to research topics, collect data, and compose writing pieces
- Creating content to meet specific objectives and requirements
- Working within a team environment to accomplish tasks
- The ability to analyze problems and find logical and creative solutions
- Communicating effectively both verbally and in writing
- The curiosity to learn more about new topics and feel excited about continuous personal intellectual growth
All of these things and more are necessary for the job of an online marketing consultant so make sure you have everything you need before making a decision. Good luck out there.