A career in digital marketing might be one of the most in-demand careers in 2020. The demand for digital marketers is projected to grow 29% year from 2020 to 2025.
If you are looking to break into the digital marketing industry, you should consider the following:
The Growth Of Digital Marketing
The landscape of digital marketing has changed a lot in the past five years. Where once the job search engine AdWords was the only game in town, there are now hundreds of other platforms and technologies emerging, all with their own distinct advantage.
According to Fit Small Business, digital marketing jobs are projected to grow 29% year from 2020 to 2025. To keep up with the demand, online marketing training will be essential for your job search.
Digital Marketing Specialties Are Endless
The field of digital marketing is very diverse, and it’s often described as the “Wild West” of marketing.
Because of this, you will definitely need to train yourself to be a jack-of-all-trades in order to secure employment. There are two areas of expertise that have become particularly prominent: SEO and digital advertising. But beyond that, you will need to become an expert in email marketing, performance marketing, content marketing, and more.
If you’re looking for a career in digital marketing, make sure to specialize in one of the above areas.
Where Can I Publish My Book?
One of the first questions you’ll need to ask yourself when considering a career in digital marketing is, “Where can I publish my book?”
While the answer will depend on your writing style and the desired audience for your work, it’s important to be able to identify as many potential publishing venues as possible. Being able to secure a traditional publishing deal can be very beneficial, especially if you want to become an author. But it’s also worth considering digital-only pubs or self-publishing through platforms like Kindle or Smashwords.
The Home Advisor Career Path
Another exciting career option to consider in 2020 is that of a home advisor. A career in real estate can be very rewarding, as you will be helping people buy a home that suits their needs and lifestyle. But what exactly is a home advisor?
A home advisor is someone who provides objective advice and analysis on investment properties, especially residential real estate. A typical day might involve researching and analyzing housing trends, making practical and financial recommendations, and responding to client emails efficiently and accurately. An additional bonus of this career path is the fact that you will be helping others save money, manage their finances, and hopefully become more independent.
The Role Of The Consultant
To recap, a consultant is someone who provides advice and tips on a freelance basis. So even though you will be working in an office, you will be acting more like a counselor or an adviser.
What Will My Day Look Like?
As a digital marketing consultant, you will be supporting a variety of marketing campaigns, analyzing performance, and providing recommendations for improving results. On any given day, you might be dealing with client queries via email, phone calls, or meetings. You will also be creating content (e.g., white papers, webinars, case studies) to share with potential clients.
In addition to advising clients on marketing strategies, you may be tasked with conducting marketing research, analyzing traffic, and setting up automated email campaigns. You will be expected to know how to use various software packages, such as Google Analytics, Hootsuite, and MailChimp.
Depending on your experience, you may be required to draft emails, plan website content, write blog posts, or design graphics. You may also be asked to conduct webinars or live chat sessions with prospective clients or customers. Above all, you will need to possess strong verbal and written communication skills.
The Rise Of Telemarketing
While most people think of marketing when considering a career in digital marketing, there has been a major shift in the industry toward more traditional marketing methods. Gone are the days of one-way marketing (you’ll get a mailer in the mail, but you won’t get much else), and in their place is a mix of inbound and outbound marketing. (Inbound marketing is a method of marketing that focuses on attracting, engaging, and delighting users through content marketing, social media, and online campaigns.)
As a digital marketer, you will work on inbound marketing campaigns, which can involve building websites, launching email campaigns, and using social media to engage with and educate potential clients. While inbound marketing focuses on attracting and engaging potential customers, the outbound method involves actually selling products or services to these consumers. (You can think of outbound marketing as the grass-roots level of marketing. The outbound method involves marketing managers creating marketing campaigns, which are then executed by sales people.)
Outbound methods include direct mail, telemarketing, or phone call marketing. While not everyone will be responsible for this type of activity, it’s still a very viable option for those interested in a sales career.
The Bottom Line
A career in digital marketing can be very rewarding, as the field is continually expanding and offering more specialization and opportunity. But just remember: like any other industry, the field of digital marketing is constantly changing, and you will need to stay informed of the latest trends, technologies, and specialization areas.