Online Marketing Consultant Adelaide – Who Should You Hire?

If you’re looking for an experienced online marketer to help you market your business online, look no further! Whether you’re just getting started or you already have a professional website, this blog post will help you figure out what you need and who you should hire. It will discuss the skills and qualifications of an online marketer as well as which platforms they find most useful for the job.

The Best Skills And Qualifications For An Online Marketer

An experienced and talented online marketer will have a variety of skills that serve them well in their role. They’ll have the ability to drive traffic to your site, create engaging content that will keep users coming back for more, and optimize your marketing efforts for maximum results. The following are the top skills and qualifications of an online marketer that you need to keep in mind:

User Experience

One of the most in-demand skills of an online marketer is the ability to create a great user experience on a business’s website. What does this mean exactly? Well, creating a good user experience means considering the preferences and behavior of your target audience when creating content, designing your pages, and programming your site. It also means establishing and following SEO (search engine optimization) guidelines which will help your site appear organically in search results for relevant terms. With great UX (user experience) comes great conversion – attracting, engaging, and converting the right type of visitors into leads and customers.

Content Strategy

An important part of an online marketer’s job is developing content strategies for different platforms and channels to promote products and services. A content strategist will take into account the type of content that your target audience is consuming and use that to guide the creation of marketing content in other platforms and media. They’ll work with a marketing team to establish content creation calendars and plans for content to be published across multiple platforms and media channels.

Digital Marketing

If you’re looking for an experienced marketer who has expertise in digital marketing, search engine optimization (SEO), and/or search engine marketing (SEM), then you need to hire them. What does this mean exactly? Well, SEO and SEM are all methods of getting traffic to a website – typically via search engines like Google and Bing – and converting that traffic into paying customers. A digital marketer will help you develop a marketing strategy for digital platforms like Google Ads (pay per click) and Facebook Ads (banner ads, promoted posts, and custom plugins) to name a few. They’ll also set up Google Analytics to track website traffic and perform A/B testing (split testing) to establish which strategies work best for your business.

Why should you hire an online marketer? Because they can help you gain a higher search placement in the SERP (search engine results page). Why is that important? Well, when a potential buyer types a keyword into Google and then reaches the results page, they’ll scan that page looking for promising content – typically products or services that they’re interested in purchasing. A higher search placement means that your website will pop up more often as a result when someone searches for your chosen keywords. This in turn can boost your conversion rate and prove to be very effective in improving your business bottom line. In fact, HubSpot Blogs found that every $10,000 spent on SEO resulted in $21,600 (USD) in revenue – and 66% of executives plan on increasing their digital marketing budgets in 2021.

Marketing Automation

If you’re looking for an experienced marketer who has knowledge of marketing automation, then you need to hire them. Marketing automation is software that helps businesses automate marketing tasks – like sending out emails or carrying out social media campaigns – so that they can focus on other areas of the business. The advantage of marketing automation is that it can save you a LOT of time and effort while also allowing you to scale your efforts quickly and easily as your business demands.

Why should you hire an online marketer who is skilled in marketing automation? Because they can setup automated emails and social media campaigns – and even track their success – so that you don’t have to. Even better, you can also hire them to set up automated email campaigns and social media marketing for your other marketing channels – like Google Ads or Facebook Ads – so that you don’t have to worry about creating those messages yourself.

SEO

If you’re looking for an experienced marketer who has expertise in SEO, then you need to hire them. Search engine optimization (SEO) is all about getting your website to show up on the first page of Google search results for relevant keywords. An SEO will use various tactics to get your site to appear at the top of an organic (non-paid) search results page – like building high-quality backlinks (links to your site from other sites) or getting guest posts on authoritative websites. However, maintaining a top position in search results is incredibly competitive, so you need to be prepared to work hard to convince Google that you are the best choice for your target audience.

Why should you hire an SEO? Well, it’ll help get your site in front of the right audience, and having a high-quality site that ranks well in search results is vital for any business. According to HubSpot Blogs, 60% of executives plan on increasing their search engine optimization (SEO) budgets in 2021.

Social Media

If you’re looking for an experienced marketer who has expertise in social media, then you need to hire them. Social media is all about engaging with current and potential customers via various platforms like Facebook, Instagram, and Twitter. The great thing about social media is that it’s all about what’s happening NOW, so you don’t have to worry about struggling to keep up with the ever-changing trends – like most jobs do. Simply find the most suitable platform for your business, and get started building a following.

Analytics

An important part of an online marketer’s job is keeping track of all website traffic and metrics. For this, they’ll need to have knowledge of at least one of the following platforms: Google Analytics, Facebook Analytics, or Bitmoji. Tracking website traffic and metrics is important because it allows you to find out which parts of your site are performing the best and which ones need work. Analytics can also be used to track the success of your different marketing campaigns, allowing you to determine which ones worked best and which ones you should avoid.

Pay Per Click (PPC)

If you’re looking for an experienced marketer who has expertise in pay per click (PPC), then you need to hire them. PPC, also known as Cost Per Click (CPC), is all about advertising on the Google Adwords platform for pay. When someone clicks on an ad and lands on a page containing affiliate links, you’ll earn a commission. To set up PPC marketing, you’ll need to determine your daily budget, select ads that fit your target audience, create relevant keywords and bids, and track your performance.

Search Engine Optimization (SEO)

If you’re looking for an experienced marketer who has expertise in SEO, then you need to hire them. Search engine optimization (SEO) is all about getting your website to show up on the first page of Google search results for relevant keywords. An SEO will use various tactics to get your site to appear at the top of an organic (non-paid) search results page – like building high-quality backlinks (links to your site from other sites) or getting guest posts on authoritative websites. However, maintaining a top position in search results is incredibly competitive, so you need to be prepared to work hard to convince Google that you are the best choice for your target audience.

Why should you hire an SEO? Well, it’ll help get your site in front of the right audience, and having a high-quality site that ranks well in search results is vital for any business. According to HubSpot Blogs, 60% of executives plan on increasing their search engine optimization (SEO) budgets in 2021.

Content Writing

If you’re looking for an experienced marketer who can write compelling content that educates potential customers and encourages them to make a purchase, then you need to hire them. Content writing is all about putting words in an article or webpage to create engaging copy that will keep the reader interested and motivated to learn more about your business or product. Many writers fall back on the tried and tested techniques of informational writing and using language that is easy to understand.

Why should you hire a content writer? Well, it’ll help get your site in front of the right audience, and having a high-quality site that ranks well in search results is vital for any business. According to HubSpot Blogs, 29% of executives plan on increasing their content writing budgets in 2021.