Marketing conferences are where the industry comes together to share knowledge and resources. The biggest one in America is the MarketingCharts Conference, which returns this year on August 3-4 in New York City.
This is the 10th year for the MarketingCharts Conference, which is one of the only truly holistic marketing conferences in the country. The conference draws more than 1,000 marketers and strategists from more than 30 companies. You’ll learn about marketing analytics, optimisation, and more.
At the same time, in 2017, several smaller, more focused marketing events will also take place.
The MarketingCharts Conference
The biggest marketing conference in America is the MarketingCharts Conference. Taking place in New York City on August 3-4, the 10th anniversary of this annual event will see more than 1,000 marketers and strategists from more than 30 companies. You’ll learn about marketing analytics, optimisation, and more.
The MarketingCharts Conference is organised by the American Marketing Association (3A’s). Marketers from around the world will be visiting the Big Apple to take part in this annual event. Many of the biggest brands in America will have booths at the conference with experts available to talk to you about their products.
The MarketingCharts Conference is a great place to hear about marketing trends and get inspired to innovate. While you’re there, why not grab a bite to eat or a drink and network with fellow marketers? The conference will offer plenty of opportunities for you to socialise.
Websters, Clicktivity, and HubSpot’s Get Response Conference
The next marketing conference on our list is the Get Response Conference, which is an annual event organised by the American Association of Advertising Agencies (4A’s). The conference takes place in Chicago and is one of the largest marketing conferences in North America. The 3rd annual Get Response Conference takes place on August 17-19.
The three-day conference will feature more than 500 speakers and tens of thousands of attendees. You’ll hear from thought leaders in marketing, sales, and analytics about how to gain more traction with email marketing, social media, and SEO. The conference is a great place to share innovations and network with the industry.
One of the highlights of the Get Response Conference is the Expo. This is where attendees can meet more than 100 brand booths representing top companies in the marketing, sales, and technology spaces. You’ll also find hundreds of vendors selling all sorts of tools and gadgets for the internet marketer.
The Get Response Conference is another great place to learn about marketing trends and develop your professional network. While you’re there, why not grab a bite to eat or a drink and network with fellow marketing professionals?
The American Advertising Federation (AAF)’s Engagement Summit
The American Advertising Federation (AAF) is one of the biggest advertising associations in America and runs several prominent marketing events throughout the year. The biggest one is the AAF Engagement Summit, which is where the industry comes together to share knowledge and resources. This year’s summit will be based in Atlanta and will take place on September 6-8. You’ll be able to hear from experts in digital marketing, paid media, social media, and website design, among other areas.
The AAF Engagement Summit is a great place to network with fellow marketers and learn about how to generate more leads and grow your business.
If you’re in Atlanta on the 6th-8th of September, why not attend this year’s summit and see where the industry is headed? While you’re there, why not grab a bite to eat and meet some of the bigwigs in the industry? You can also check out the AAF website for more info about upcoming events.
The Online Marketing Society (OMS)’s Marketing Analytics Conference
The OMS is where data science meets marketing and attracts hundreds of marketing analytics professionals each year. One of the biggest events in this space is the annual Marketing Analytics Conference. This year’s edition of the conference will take place in San Francisco on November 4-5.
The online marketing sphere is a big one and keeps expanding, which is great for professionals in the field. The upcoming Marketing Analytics Conference will feature keynotes from thought leaders in marketing, data science, and economics. There will also be many networking opportunities and a trade show with 100+ exhibitors.
The Marketing Analytics Conference is a great opportunity to hear from industry experts about the latest innovations and techniques in marketing analytics.
The Marketing Optimization Conference
Our last event takes us back to Europe for the European Marketing Optimization Conference, which will be held in Cologne, Germany on November 11-12. The first European Marketing Optimization Conference was launched in London in 2015 and has since expanded to several other major cities across Europe. This year’s edition of the conference will feature many keynotes and workshops from industry experts on topics such as conversion optimisation, content strategy, and digital marketing.
The Marketing Optimization Conference is a chance to network with fellow marketers and learn from expert speakers about cutting edge marketing strategies and the most effective tools for implementing them.
Hopefully, this article will help you decide which marketing conferences to visit this year and which ones to skip. As you may have guessed, some of these events are bigger than others, with some having greater influence than others in the industry. The decision is entirely up to you.