If you’re looking to take your online marketing to the next level, then it’s time to explore the UK market. Here we’re going to run down the best online marketing companies in the country, providing you with the tools, training, and support you need to become an effective digital marketer.
GoConcept was founded in 2010 and currently has offices in the United Kingdom, Malta, and The Republic of Ireland. They provide online market places for brands and retailers to engage with consumers, showcasing products and services in an easy to browse and search format. With GoConcept, you can build and manage your store in just a few clicks – no technical expertise required. Plus, you can take advantage of the free 14 day trial so you can test out the platform without risk.
Founded in 2006, HubSpot is a marketing automation platform that allows users to create automated email campaigns, online forms, and landing pages – all from a single dashboard.
Using HubSpot, you can manage all of your marketing activities – from email marketing to lead capturing and nurturing – from one place. This makes the platform incredibly powerful and useful as you don’t need to log-in to multiple platforms to perform a variety of functions. Plus, with the HubSpot Mobile App, you can access all of your data from anywhere.
MailChimp is the most popular email marketing platform in the world, with over 500 million active users. What differentiates them from other email platforms is their in-house AI, which scans through your emails to offer smart suggestions on how to improve your campaigns. This automated approach allows users to focus on creating engaging content, while MailChimp takes care of the rest. All you need to do is set up your email list and start sending out automated emails – it’s that easy!
HootSuite is one of the first companies we recommend to entrepreneurs and marketers who want to take their digital marketing to the next level. It’s a complete social media management platform, allowing you to create and schedule posts across multiple platforms – including Facebook, Instagram, and Twitter.
One of the distinguishing factors of HootSuite is their incredible customer support. It’s a pleasure to work with the team, as they’re always willing to help with any questions or suggestions you might have – even during non-working hours.
Inquire Beats was founded in 2011 and is currently headquartered in London. They provide businesses with the tools and training they need to conduct digital marketing research, gathering data on consumers’ online behaviour and analysing demographics.
This data can then be used to tailor marketing campaigns and identify target audiences in order to engage with them more effectively. What’s more, with Inquire Beats you get a complete package deal including a marketing analytics tool and a live chat service. This allows you to focus on growing your business, while the platform does the rest.
MarketingCharts is a UK-based company founded in 2012 that provides marketing analytics and performance tools to businesses. What makes them different is the fact that they utilize the Google Analytics platform and the Amazon Marketing Performance platform, blending innovative technology with high-quality, in-house research and analysis to provide you with crucial marketing information.
With MarketingCharts, you have access to all of the tools you need in order to conduct online research and analyse the results. What’s more, the platform collaborates with leading marketing consultancy, Blue Light, ensuring you get the most out of your research.
VaynerMedia is a global digital marketing firm that was founded in 2006 and is headquartered in New York City. They have offices in the UK and provide a wide range of digital marketing services, including SEO, PPC management, content creation, and social media strategy – all from one agency.
What makes a company like VaynerMedia stand out is the fact that they continue to innovate and provide customers with the best possible experience. For example, they recently launched Hamlet 2.0, a sophisticated email marketing tool that allows users to schedule automatic campaigns, track opens and clicks, and test different subject lines and messaging.
Hamlet is one of the most popular web management tools used by businesses and marketers. Launching a successful product is one thing. Keeping customers happy is another. That’s why with Hamlet 2.0, you’ll find a host of new features designed to delight customers and help them remain engaged with your brand.
Blue Light Advisory
Blue Light Advisory is a leading market research and consulting firm that was founded in 1922 and is headquartered in London. What sets them apart from other research houses is the integration of marketing and digital marketing experience so you can get the most out of your research while also benefitting from best practise for your digital marketing activities.
One of the areas where Blue Light Advisory excels is their ability to reach key decision makers across multiple industry sectors. They’ve been at the forefront of marketing research and consulting in the UK, and continue to grow their offering across Europe and the US. What’s more, they provide in-house public relations counsel and set up private rooms for interviews, if needed.
The NPD Group
The NPD Group is a leading market research and consulting firm that was founded in 1922 and is headquartered in London. Similar to Blue Light Advisory, The NPD Group provides in-house public relations counsel and offer private rooms for interviews, if needed.
What sets The NPD Group apart from other research companies is their ability to provide cross-functional research and analysis – using not only market research but also behavioural science, statistical modelling, and other methodologies.
You’ll often see their research featured in reputable newspapers, magazines, and websites – making them a go-to source for information.
Criteo is a marketing and data analysis firm that was founded in Paris in 1998 and has offices throughout the world. They provide a wide range of marketing and analytical tools to businesses including SEO, PPC management, email marketing, and social media marketing.
One of the distinguishing factors of Criteo is their innovative marketing technology and approach to marketing analytics. They utilize the Google Analytics platform and the Amazon Marketing Performance platform to provide you with crucial marketing information about your customers – including age, gender, location, habits, and more.
This data can then be used to build an audience segmentation strategy, tailoring content and campaigns to specific groups of people – ensuring you target the right audience with each individual campaign.
GroupM is a marketing and data analysis firm that was founded in France in 1994 and has offices in the UK, France, and Germany. They provide a complete range of marketing and analytical tools to businesses including SEO, PPC management, email marketing, and social media marketing.
What makes GroupM different is the fact that they take a holistic approach to marketing, considering not only the numbers but also the methods and tools used – to ensure you get the best possible results. Plus, with the GroupM toolkit, you’ll get access to all of their products and ensure you always have the most up-to-date information available.
Smaato is a marketing and data analytics company that was founded in 2013 and is headquartered in London. Similar to GroupM, they offer a complete range of marketing and analytical tools to businesses including SEO, PPC management, email marketing, and social media marketing. Additionally, they provide in-house public relations counsel and offer private rooms for interviews, if needed.
Smaato is different to the other companies on this list in that they utilize deep learning and artificial intelligence to identify the key performance indicators that dictate success – and then craft customisable reports, dashboards, and analytics platforms to show you the information you need, when you need it.
This approach has enabled them to become one of the go-to platforms for marketing research within the industry – and gaining valuable, in-house marketing knowledge that can be applied to your business.
Radius is a marketing and sales platform that was founded in 2009 and is headquartered in Copenhagen. They provide a single platform that connects customers to brands, allowing them to conduct business through digital channels – including email, web, and social media marketing.