If you’re looking for a way to get ahead in life, you’ve probably considered a career in digital marketing. Forbes recently valued the field at $130,000 a year and TheNew York Times cited it as one of the 10 fastest-growing careers in the country.
If you’re interested in breaking into the field, here’s what you need to know.
The Growth Of Online Marketing
A job in marketing automation, for example, is expected to grow by 24% year from 2020 to 2025, according to LinkedIn. One of the main drivers of this growth is the increasing requirement for digital marketers to manage multiple marketing channels.
Marketing automation also offers a promising career path in marketing analytics, where you can examine marketing performance and make informed decisions about future marketing campaigns.
The term “digital marketer” has become somewhat of a misnomer in recent years, as many marketers now focus on digital channels (e.g., SEO, SEM). The term originally referred to someone who was in charge of administering online stores, taking care of marketing on social media, and handling email marketing and customer marketing.
Nowadays, the responsibilities of a digital marketer typically include developing brand voice, creating compelling content, tracking and analyzing metrics, and presenting marketing findings to higher-level executives.
Marketing Specialist (Digital Marketing)
If you have an undergraduate degree in marketing and are looking for a career change, you might consider marketing specialists (also known as digital marketing associates or digital marketers). Most marketing specialists are responsible for developing and executing campaigns on various digital platforms (e.g., SEO, SEM, email marketing).
A marketing specialist’s duties may include, among other things, analyzing marketing data, creating or adjusting keyword lists, analyzing search engine rankings, and writing SEO and SEM content. A marketing specialist typically has a Bachelor’s degree in marketing and at least three years of professional experience. For more information, click here.
With so much of the work shifting to online channels, the demand for digital marketers and marketing specialists is on the rise.
According to the U.S. Bureau of Labor Statistics, as of 2022, there will be 125,000 new jobs available in the marketing automation field. The demand for marketers is projected to increase by 14% from 2020 to 2025, with a job opening rate of up to 5.5 million jobs per year.
If you’re looking to enter the field or want to change careers, you can take advantage of the growing demand by getting a Bachelor’s degree in marketing. You can also consider going the extra mile by getting a Master’s degree in marketing or a specialized certificate from a reputable institution.
A career in marketing can also be a stepping stone to other careers, such as advertising or sales. To learn more, visit the American Association of Advertising Agencies (4A’s) Career Center.
Overall, salaries for marketers vary by location and experience level. According to the U.S. Bureau of Labor Statistics, the average salary for a marketing manager is $80,820 per year, while the average salary for a marketing specialist is $63,710 per year. The top 10% of marketing managers can expect to earn $120,580-$140,820 per year, while the top 10% of marketing specialists can expect to earn $92,780-$105,680 per year.
The field of marketing is one of the most promising in terms of job opportunities and salary. This is particularly true during the upcoming decade. With the rise of big data and marketing automation, there will be continuous opportunities for marketers to develop and expand their skills.
According to the U.S. Bureau of Labor Statistics, there will be 125,000 new jobs available in the marketing automation field as of 2022. Companies like HubSpot, Marketo, and Pardot are creating an entirely new set of jobs that don’t even exist yet, so if you’re looking for a career change, this is a very promising field.