In recent years, the world of online marketing has grown massively. Thanks to the rise of online stores that allow for online shopping and digital marketing, along with social media platforms that provide marketers with an endless amount of opportunities to target consumers. In 2020 alone, the digital marketing market was valued at US$16.83 billion and is anticipated to grow to $26.94 billion by 2025.
Despite the growth of the industry, it’s still considered a bit of a Wild West. There is no single source for accurate figures, but analysts have estimated that only about 10% of all online marketers are actually engaged in performance marketing (PPC, SEO, etc.). The other 90% are relying on marketing automation to conduct their campaigns.
Whether you’re a seasoned marketer or a newbie, when it comes to creating and running an effective digital marketing campaign, the number of tools available can seem overwhelming. And that’s what make these top 10 companies special: Not only do they provide you with an abundance of digital marketing tools, but they also take care of all the heavy lifting so you can just get on with what’s important to you.
HubSpot is one of the giants of the online marketing world. The company was founded in 2006 and up until recently, the headquarters were located in Boston. The product itself is a robust marketing platform that allows for easy management of campaigns across multiple channels (web, mobile, social media, email, etc.).
The HubSpot platform was originally built for inbound marketers, that is, marketers who want to attract, engage and retain customers by providing value through compelling content.
It’s undeniable that HubSpot has grown significantly in the past few years, opening offices in over 40 countries and establishing itself as the de facto standard for inbound marketing. But despite its fame, the company doesn’t do much (if anything) to promote itself. It relies on word of mouth to spread the news about its existence.
Founded in 2006, MarketingCharts is another company that provides marketing tools to help executives, marketers and businesses make effective decisions. The platform can handle all the back-end work of a marketing plan, from collecting and analyzing data to delivering insights via informative reports. The team at MarketingCharts also produces in-house reports and offers a robust list of specialties, such as e-commerce, display, social and mobile marketing, SEO, video, and more.
The strength of MarketingCharts’ platform is that it brings simplicity to the complex world of marketing. When you download the app, you’re immediately presented with a dashboard that displays all the relevant data from across all channels. From here, you can start creating and executing a marketing strategy in no time. The platform also incorporates machine learning, which means it can learn from your actions and continuously improve its performance. If you’re looking for a one-stop-shop for your marketing needs, then MarketingCharts is the clear choice.
HubSpot & MarketingCharts ||
Three Marketing Giants
Last but not least, we have Google Analytics. Google Analytics is the gold standard in the field and the most popular tool among digital marketers. The strength of Google Analytics lies in its versatility: It provides users with everything from in-depth insights into traffic and conversions to identifying popular content and performing competitive analysis. Most importantly, Google Analytics gives marketers the ability to measure, analyze and improve the results of their campaigns. In simple terms, you can say that Google Analytics helps you determine the effectiveness of your marketing efforts.
One of the great things about Google Analytics is that it’s extremely flexible when it comes to integrating with various marketing platforms. If you’ve got an e-commerce store or blog, you can use the tool to track the performance of your online marketing efforts. You can even set up automated traffic lights that let you know when certain pages on your site are performing well and which areas could use some work.
Hootsuite is the world’s leading social media management platform, designed for marketers who want to engage with their audience through social media channels. The product is ideal for small to mid-sized brands and businesses that want to communicate with their audience on a regular basis.
It’s the de facto standard among marketers because it’s so easy to use. Once you’ve got an account set up, you can start posting to multiple platforms (e.g., Twitter, Instagram, and LinkedIn) from a single dashboard. You can also schedule posts in advance, so you don’t have to worry about finding the time to create content.
Hootsuite also offers analytics tools that can help you track the performance of your social media campaigns. The platform will track the progress of your efforts and provide you with a complete picture of how well your strategy is going. If you post regularly to social media channels, then Hootsuite is the perfect tool for you.
MailChimp is the world’s #1 provider of marketing automation tools for businesses of all sizes. The company was founded in 2006 and launched in Europe and the UK in 2008. As of 2020, the MailChimp platform is available in 22 languages and supports 47 currencies. MailChimp’s specialties include e-commerce, marketing automation, mobile marketing and social media management.
MailChimp has gained significant traction among marketers over the past few years and its tools are now widely used by businesses in a number of industries, from fashion to food to automotive. One of the reasons why MailChimp is so effective is that it provides users with a one-stop-shop for their marketing needs.
As with many other marketing platforms, the strength of MailChimp’s platform lies in its integrations. It can handle all the back-end work of a marketing plan so you don’t have to worry about collecting and organizing your own data. The platform also provides users with a clear picture of how effective their campaigns are via analysis of the data it collects. If you’re looking for a no-fuss marketing platform that can grow with you as your business expands, then MailChimp should be at the top of your list.
To learn more, visit this special page on MailChimp’s website that lists all their various marketing tools.
Pardot is the world’s #1 marketing automation software made for marketing teams. Founded in 2006 and based out of Santa Monica, California, Pardot is the ultimate in customer-centric marketing software. The product is built around a single purpose: enabling marketers to engage with customers across platforms and channels to drive long-term growth.
Pardot’s strength is that it’s simple to use but incredibly effective. The drag-and-drop editor makes it easy to create engaging content that can be distributed across multiple platforms and channels. It’s the perfect fit for businesses and marketers that want to build and grow a following on social media channels.
Pardot also scores highly when it comes to usability. The product is very straightforward and it’s easy for anyone to get started with little to no technical training.
However, even with all its strengths, Pardot is far from perfect. The problem is that, unless you have a sizable marketing budget, you’ll have a hard time paying for the product on your own. And that’s a problem for a lot of entrepreneurs and startups, who can’t afford to spend large amounts of money on marketing tools. It’s also not the simplest product in the world to use and there are some significant learning curves before you can become effective with Pardot.
Aber is the enterprise-level version of the popular email marketing tool MailChimp. Founded in 2006, the company is headquartered in Dublin, with offices around the world. Its products are built for global brands that want to engage with consumers on a daily basis via email.
Aber’s strength is that it provides businesses with the tools to create beautiful, personalized emails that will appeal to their audience. It also has a very active user community and one of the things that make Aber such a valuable product is that it constantly provides users with helpful tips and tricks for using the platform effectively.
One of the unique things about Aber is that it was founded with the purpose of providing value to businesses: Whether you’re a seasoned marketer or simply want to get started with email marketing, you can find helpful tutorials and best practices for using the tool.
Aber is also very popular among content creators and bloggers, who often use it to send out a daily email blast to their audience, with subject lines that often include the word “exclusive.” It’s a tool that can be particularly effective when used in conjunction with other marketing platforms such as Twitter.