In the last couple of years, online marketing has exploded in popularity, especially with brands looking to grow their reach to a global audience.
More and more companies are realizing the power of digital marketing to drive sales and growth, and many are choosing to outsource their marketing operations to expert agencies.
If you’re looking to hire an online marketing company in Mumbai, here’s a detailed guide to help you make the right decision.
The Rise In Online Marketing
In the past, people might have turned to printed catalogs to find a product or service that interested them. Today, with the help of internet search engines, social media, and smartphones, customers have an unprecedented number of options for everything from travel to clothes and accessories to cars and houses, all at the fingertips of the casual shopper.
In the past, a company’s website would be their only point of contact with potential customers. However, with email marketing, social media, and mobile advertising becoming such an integral part of any marketing plan, a business’ web content isn’t the only thing drawing in the eyeballs of prospective customers.
To better understand the growing popularity of online marketing, let’s take a quick peek at how search engines work.
Search Engines and Their Growing Role In Marketing
Did you know that 88% of all online activity happens on just eight websites? These are the massive online platforms such as Google, Facebook, and Twitter. And what do these giants do? They provide websites with free hosting, designing, and measuring software, as well as access to a massive audience.
When people get online, whether via a desktop computer, mobile device, or tablet, they use search engines to find information and products that interest them. In general, search engines can be both lucrative and fun to work with. For instance, let’s say you’re the founder of a digital marketing agency in Mumbai and you want to find experienced contractors to help you expand your operation. You might enter the following search query into a search engine:
- marketing agency Mumbai
- digital marketing agency
- web design agency Mumbai
- search engine optimization agency Mumbai
- content creation agency Mumbai
If you’re using a search engine to find a marketing agency in Mumbai, you’ll see a list of results that look something like this:
- [Title]: Top Web Design Companies in Mumbai
- [Blog article]:
Top Web Design Companies in Mumbai
If you click on the headline for this blog post, you’ll be taken to the blog’s article, which contains a brief summary of the product or service, along with pricing and a small description. What you don’t see is the whole post’s entire text.
In some cases, you might see a tiny bit of content from the blog post’s author below the headline, but you’ll have to click to read more.
This is a common thread among all of today’s prominent search engines: the closer you are to the top of the search results, the more clicks your content will get. However, the closer you are to the top of the search engine results page, the more targeted your audience will be. As a result, there’s a thin line between gaining popularity and gaining visibility. Once your content starts appearing on an important search engine, the benefits will become clear to you.
The Growing Popularity of Email List Building and Content Marketing
Did you know that people spend more time on average online than they do watching TV? With so much activity happening on the web, marketers have turned to email marketing as a tried and true method for getting messages in front of consumers who are likely to be interested in their products or services.
Many marketers find that email list building and content marketing are a great way to grow a business and to attract new customers. Essentially, with content marketing, you are presenting interesting, valuable information to engage the audience and grow a relationship. With email list building, you are using the list of email addresses to send highly targeted messages to engage with potential customers and grow a business.
To see how these two methods work together, let’s say you’re an internet marketing company in Mumbai and you’ve decided to expand your reach to include Europe. To do this, you’ll need to partner with a content marketing agency in Mumbai to create a series of engaging blog posts about digital marketing in general, along with how to succeed in this space.
Let’s say that your company’s first post is on the subject of email marketing, and it encourages readers to check out your blog for more information. Soon after, you’ll receive an email from a content marketing agency in Mumbai, asking if you’d like to be added to their mailing list. Of course, you say yes, and a short time later, you’ll start receiving emails from their agency that are full of helpful tips and information on ways to effectively grow a business online.
In this example, you’re using the blog article as a way to engage with your readers and grow a business, while the content marketing agency is using the list to provide valuable information to their clients.