The Covid-19 pandemic has changed the way we live forever. Most people are still adapting to the “new normal” while brands scramble to figure out how to engage with their customers in a more efficient manner.
One of the most significant impacts of the pandemic is the fact that many businesses cannot operate offline. Thanks to automation and remote working, brands can now reach and interact with customers even when they are physically apart.
If you are wondering what this means for your marketing efforts, you have come to the right place. In this blog post, we will discuss the various implications of being an online marketing company in Los Angeles.
E-commerce Is The Norm
For decades, traditional retailers have been the kings and queens of the offline world. Thanks to the rise of e-commerce and the ability to sell directly to consumers, brick-and-mortar stores are now considered “luxury goods’ merchants”, and digital nomads have taken their place.
The shift towards online shopping has been so significant that many brands have adjusted their strategies and implemented new models to remain competitive. As a digital marketer in Los Angeles, this also means you will have to develop and implement marketing strategies focused on online marketing, social media marketing, and email marketing.
Small Businesses & Startups Are The Stars
Being in Los Angeles, you will undoubtedly run into a few small businesses and startups who see the pandemic as an opportunity to grow. Faced with the inability to engage with customers face-to-face, many companies have turned to online marketing as a way to find new ways to connect with customers and grow their businesses.
Due to the overwhelming dominance of large online retail chains, many marketers and business owners have been lured into the false belief that customer acquisition is as simple as “growing a business online”. While this may be the case for certain industries and products, it is far from true for all businesses and all industries.
Marketing To Gen Z, Millennials, & Other Visible Demographics
If you are not aware, the term “digital nomad” describes someone who works remotely for a business or brand they love, while occasionally traveling for work. Thanks to automation and the ability to work remotely, many digital nomads now exist who have taken their place among the ranks of the chronically underpaid.
Being a digital marketer in Los Angeles, you will have to adapt your strategies to attract and retain the attention of the Millennial and Gen Z audiences, who now dominate social media platforms. Developing and implementing marketing strategies to appeal to the young adult audiences is a must.
Video Is On The Rise
Thanks to platforms like YouTube and TikTok, video content is on the rise. People are now capable of creating video content at a much faster rate than traditional television, and they use this newfound ability to consume content in an engaged manner.
Developing and implementing marketing strategies to engage and retain customers through video is a must. Thanks to platforms like YouTube and TikTok, video content is on the rise. People are now capable of creating video content at a much faster rate than traditional television, and they use this newfound ability to consume content in an engaged manner.
YouTube viewers are now engaged in a manner reminiscent of pre-Covid days. Thanks to platforms like TikTok, video content is now the preferred choice for many consumers. It’s important to remember that YouTube’s most popular videos often serve as marketing assets for huge international brands so it’s essential that you develop a strategy to ensure your videos reach as many potential customers as possible.
The Importance Of Website Design & Conversion Optimization
A website is an integral part of any marketing strategy, and it serves as a digital storefront for businesses large and small. Even more so now that many industries have shifted to online marketing, having a functional and attractive website is a must.
You also need to consider the design of your website. Make sure that it is attractive, functional, and easy to navigate. You can also use tools like Google’s “free website analyzer” to easily find and fix any errors on your site before launching.
Many businesses have rushed to put up websites, but they have not always put the time and effort into making them exceptional. Having a well-designed, functional, and search engine optimized website will make a significant difference in your online marketing success.
Creative Marketing Takes Time
Developing and implementing a marketing strategy is not a simple task, and it will take time. You will need to consider multiple factors, including your budget, your competitors, and your personal preferences. You can also consult with a professional business strategist who can help you develop a comprehensive marketing strategy.
Thanks to the pandemic, the world has changed, and so has marketing. While many businesses and brands are still struggling to figure out how to operate in this new world, you as a digital marketer in Los Angeles will have to adapt your strategies to ensure your business remains relevant and profitable.