If you’re looking to launch a product or service in Fresno, you might be wondering where to start. Choosing an online marketing company can be tricky. There are a lot of shady businesses that claim to be experts in social media and website development, but once you find out their true intentions, you might be surprised at how little they can actually do for you.
That’s why it’s so important to do your research before working with an online marketing company. Learn about the pros and cons of various agencies so that you can make the right decision for your needs. Keep reading for the best of the best when it comes to online marketing in Fresno.
1. The Content Factory – Creating and Publishing High-Quality Content
The Content Factory is probably the biggest and most reputable agency in Fresno. Not only do they have a good team of experienced copywriters, they also boast a group of talented social media experts. The Content Factory creates content for various industries, including real estate, finance, and food, and they specialize in producing content for social media use.
The amount of content that The Content Factory produces is staggering. Not only does it include blogs, infographics, and podcasts, but they also create content for video platforms like YouTube and Vimeo. In fact, you might already have seen some of their work if you’re unfamiliar. They often collaborate with companies to produce bespoke videos and social media posts for their clients’ content.
One of the main things that sets The Content Factory apart from other agencies is their focus on producing top-notch content. Not only do they strive to create original content, but they work hard to ensure that it is of a high quality. They understand the importance of having a well-written piece or a slick presentation with an image that complements the message you are trying to get across. The Content Factory prides itself on its content writers having an extensive knowledge of current affairs and affairs pertaining to their niche.
2. Mad Hippie Marketing – Targeted Email Marketing & Lead Conversion Using Data
Mad Hippie Marketing is another top-notch agency in Fresno. What makes them different from the rest is that they don’t just focus on marketing for online businesses. They also work with physical businesses and non-profit organizations to grow their audiences and convert them into paying customers. Mad Hippie is a marketing agency that specializes in email marketing, email campaign management, and lead generation for companies.
One of the things that sets Mad Hippie apart from The Content Factory is their approach to email marketing. They don’t just want to send you email alerts about products or offers that might be of interest to you. No, Mad Hippie wants to send you email alerts about products and offers that they think might interest you. In other words, they use data to identify their target audience, and then they build segmented lists of individuals who they think will be interested in your products or services.
Another major differentiator between Mad Hippie and The Content Factory is that Mad Hippie focuses on leads. While the Content Factory creates and publishes content, Mad Hippie generates leads and then transforms them into paying customers.
Varsity is a marketing agency that started out as an SEO (Search Engine Optimization) company, but today it does so much more. This San Francisco-based agency works with brands and businesses to get their message out to the world. What sets Varsity apart is that they don’t just focus on marketing for entrepreneurs. They also work with Fortune 500 companies and nonprofits to grow their audiences and drive revenue. Varsity has a very well developed process for getting involved with new clients, and they like to start out by doing research and gathering as much information as possible about their new clients.
One of the things that makes Varsity so good is that they want to make sure their clients are reaching the right audience. Not only do they offer SEO and social media marketing to businesses, but they also develop content for websites and digital platforms. The Content Factory even collaborates with Varsity to create SEO-ready content for their clients.
4. Razor Marketing – Conversion-focused Marketing Automation for Growth
Razor Marketing is a San Francisco-based digital marketing agency with offices in New York City. They provide marketing automation and analytics to digital businesses, including e-commerce stores, software companies, and creative agencies. What makes them different from the rest is that their focus is on growth. While the other agencies on this list have teams of experienced marketers who specialize in lead generation for businesses, Razor Marketing focuses on getting businesses to the next level.
Razor Marketing’s tools and tactics include content creation, email marketing, and display advertising. They also utilize a proprietary sales funnel to track engagement and conversion, so they can replicate and scale success as quickly as possible.
5. Hello Trendi – Strategy, Business, and Marketing analytics for Growth
Last but not least, we have Hello Trendi. This marketing analytics and business strategy firm works with digital businesses of all sizes around the world to create growth. What makes them different from the rest is that they offer an all-in-one strategy that incorporates marketing analytics, behavioral science, and business operations. Hello Trendi gathers extensive marketing data and uses their proprietary dashboard to track performance and engage with clients in real-time.
The Hello Trendi platform collects data on customers, visitors, activities, and conversions, so that you can gain a complete understanding of how your marketing efforts are performing. They use this data to inform your future marketing decisions and help guide you towards greater success.
When choosing an agency to work with, consider all the pros and the cons, and then make a decision based on your own needs. You can also consult the Better Business Bureau to see if there are any unresolved complaints against the agency. With all the different types of marketing and the varying opinions of what constitutes “best practice,” it might be hard to know exactly where to start. But with careful research and asking the right questions, you’ll be able to find the best agency for the job.