The online marketing company in dubai provides various marketing services to businesses and organizations. A popular service among consumers is email marketing. An email marketing company in Dubai can help businesses set up automated emails campaigns that will grow their lists and increase revenue.
But setting up automated emails isn’t the only thing that the company can do. They can also provide adverts on social media channels such as Twitter and Facebook. These ads can be used to gain brand awareness and drive web traffic to a business’ website.
In order to find the right online marketing company in Dubai, one must consider a number of different aspects. In this article, we will discuss how to find the right marketing company without wasting too much time. We will also look at how to get the best return on investment (ROI) for your investment in digital marketing.
When searching for a digital marketing agency in Dubai, one should look for the ones that can provide the following features.
- Email Marketing
- Social Media Advertising
- Pay Per Click Advertising
- Content Marketing
- Search Engine Optimization (SEO)
- Website Development
These are all critical aspects of any digital marketing campaign. An email marketing company in Dubai should be able to provide a robust email marketing platform, capable of sending out large amounts of automated emails quickly and efficiently. This is critical for any business that relies heavily on email marketing for their revenue.
Social media advertising is a form of digital marketing where companies pay to have their ads displayed on social media platforms such as Twitter and Facebook. With social media advertising, your ads will be displayed to a massive audience that can potentially become your customers. The more targeted the audience, the more effective the ad campaign will be.
Pay per Click Advertising (PPC) is also a form of digital marketing where companies pay to have their ads displayed when someone clicks on those ads. With PPC, your ads will be displayed on top of search results on search engines such as Google. Like social media advertising, the more targeted the audience, the more effective the ad campaign will be.
Content marketing refers to the act of creating high-quality informative content that will appeal to potential customers. This content can be delivered in various forms such as articles, guides, how-to-videos, etc. The content might be written by the agency or by third-party writers. Regardless, the content should contain value to potential customers and demonstrate that the producer is indeed an expert in their field.
The search engine optimization (SEO) process involves tweaking website content and architecture to improve the organic ranking of a website or a specific web page in search engine results. By implementing SEO tactics on a website, one can improve the organic ranking of their site and its web pages in search engine results. A good SEO strategy can significantly increase a business’ online presence and brand awareness, potentially driving more leads to a website and converting them into paying customers.
The physical location of a marketing agency in Dubai is just as important as the team behind the agency. One should look for offices in high traffic areas that are near popular shopping malls. This way, even if one’s website isn’t ranking high in search engine results, they will still be able to drive traffic to their site.
Shopping malls are highly populated areas, typically found in middle-class neighborhoods. As a result, there will always be people around, which makes it easy for potential customers to find your business.
Anthropologically, these people are called “prospects”, which means they are potential customers that you are trying to attract. The idea is to get these people to choose your product and then become regular customers. This is where mall locations come in handy because there will always be people around, whether they are potential or existing customers.
There are many factors that go into determining the cost of a digital marketing company in Dubai. One should consider the following:
- Size of the team
- Frequency of services required
- Marketing plan
- Location and travel time
- Tools required to do the job
- Additional services required (web analytics, PPC management, content marketing, etc.)
The larger the team, the more expensive the agency will be. It’s always a good idea to contact the agency directly and get a feel for the size of their team. Do they have a lot of staff or just a couple of people? The more people that work for the company, the more expensive it will be to hire them.
Frequency of services required refers to how often a business needs the services of a marketing agency. Some businesses might only need to conduct a web analytics analysis, while others might need a complete overhaul. The more services that a business needs, the more expensive the agency will be. It’s always a good idea to contact the agency directly and get a feel for what services they offer and how often they need to be performed.
A business’ marketing plan is a written document which lays out the objectives and the reasons behind those objects. The plan should include things such as key performance indicators (KPIs) and the approximate dates for reaching those KPIs. Every business is different and some might not even have a plan yet, but it’s a good idea to have one. Keeping track of progress via KPIs is much easier when there’s a plan in place.
The location and travel time of a marketing agency in Dubai is another cost factor which needs to be considered. People in Dubai don’t have the same travel costs as people in other parts of the world, so the cost of travel to and from Dubai can be dramatically reduced. This is why it’s important to be in a high traffic area near a shopping mall. Even if one’s website isn’t directly connected to Dubai, they will still be able to draw traffic from all over the world, potentially increasing their revenue.
Tools are important for any business, and they can’t function without them. When choosing a marketing agency in Dubai, one should ensure that the tools available are appropriate for the task at hand. Even if one has a relatively simple website, implementing PPC, SEO and content marketing might require specialized tools that are not available in a basic web designer’s toolbox.
Additional services required are almost always part of any marketing plan. These are typically things that are done after the initial contract has been signed and payment has been made. Additional services include things such as:
- Website analytics (Hootsuite, W3 Total, etc.)
- PPC management (Google AdWords, Bing Ads, etc.)
- Content marketing (HubSpot, Marketo, etc.)
- Email marketing (Elijah)
- Social media marketing (Hootsuite, etc.)
- Website redesign (Websitenow, etc.)
- Search engine optimization
- Link building
- Pay per click advertising
- Video marketing
- Print advertising
- Email marketing
The tools required to do the job refers to the specialized equipment and software that is required to perform the services offered by the agency. Again, not all agencies will have all of these tools, but it’s important to consider them nonetheless. Even if one has designed a web page themselves, implementing PPC, SEO and content marketing might require specialized tools that are not available in a basic web designer’s toolbox.
Traveling to other parts of the world to do business is highly expensive. One of the best things that a business can do for their bottom line is to not have to travel to other countries to do business. Through online marketing, a business can target audiences all over the world and increase their revenue without having to pay for travel or for tools that might not even be available in their home country.
Having a physical location abroad means additional costs such as rent and business taxes. Depending on where one lives, one could save quite a bit of money by operating a remote office overseas. This is one of the reasons why it’s important to be in a high-traffic area near a shopping mall when choosing a marketing agency in Dubai.