People always say that the best relationships are built on honest and open communication. And when it comes to marketing and selling your products or services online, nothing could be truer. When working with an online marketing company in the Bay Area, you will need to make sure that you and your business partner are on the same page about your goals and objectives. An honest and open line of communication will make or break your working relationship. It can be highly beneficial to work with a company whose values and culture you share. That way, you know that your voice will be heard and that you are creating a work environment that you feel comfortable and confident in.
Understand The Online Marketing Process
When choosing an online marketing company in the Bay Area, you need to make sure that you understand the entire process from A to Z. Simply put, the entire process starts with SEO (search engine optimization) and ends with PPC (pay per call marketing). When working with an SEO agency in the Bay Area, you will need to provide detailed information about your product and marketing objectives. While it is not necessary to have total understanding of SEO or PPC, it is essential that you understand the basics. Additionally, you should be comfortable working with a company that specializes in organic search engine optimization. As a general rule of thumb, the more experience that company has the better. The last thing you want to do is pull the trigger on an SEO campaign only to find out that your selected company does not have the necessary skill set to generate the results you’re looking for. Better to walk away then.
Set The Right Budget
Budget is always a key consideration when selecting any type of marketing or sales effort. There are a variety of tactics and strategies that one can use to reach one’s target audience, and each one comes with a price tag. Setting a budget and sticking to it is the key to effective online marketing. When choosing an SEO agency in the Bay Area, be sure to ask about their pricing structure so you can have an idea of what you’ll need to budget for. Some SEO agencies in the Bay Area may charge you anywhere from $500 to $1500 per month. The cost will vary based on the size of your website and your SEO goals. Be sure to budget for the following:
- SEO consultant’s salary
- Website maintenance cost (SEO is a continuous process and you won’t be able to deactivate or delete your website once it has been optimized. It is therefore important that you budget for ongoing costs)
- Pay per call costs (These are costs that you will incur when individuals call your phone number and leave a voicemail. The calling party typically will be charged per completed call, so you will need to budget for these costs)
- Digital marketing materials cost (This includes any and all costs associated with online marketing and sales, including email marketing, social media, and PPC. You will need to budget for costs such as banner ads, email template design, social media banner ads, etc.)
- SEO agency’s overhead (This is the cost of the office space, the costs of the employees, and the costs of the equipment. Be sure to include all costs associated with running an SEO agency)
- Monthly analytics cost (You will need to budget for the cost of analyzing and reporting on the performance of your website. This includes any and all costs associated with Google Analytics, Hootsuite, or any other analytics tool. Be sure to include all costs associated with keeping track of website activity, traffic, and conversion rates)
Check Out Reviews
Nowadays, it’s extremely important to do your research before committing to any type of business or marketing relationship. Whether you are in the process of choosing an SEO agency in the Bay Area or an online marketing company, it’s vital that you read reviews first. When it comes to SEO, there are a variety of companies out there whose only goal is to take your money and leave you with a bad experience. Some of these companies may have an excellent reputation, but this does not mean that they are going to be the best fit for your business. Be sure to do your research by reading reviews and checking out their previous customers’ experiences before making a decision. Never, ever agree to pay any type of refundable deposit until you have had a chance to fully investigate the company you are working with.
Consider More Than Just Cost
When choosing an SEO agency or an online marketing company, you need to put other important things into consideration as well. Issues such as experience, portfolio, the quality of the work, and the culture of the company should not be overlooked. As a general rule of thumb, the more experience that company has, the better. It usually takes years of learning and experience to become an expert in SEO or PPC. When choosing a SEO agency or a PPC company, make sure that you have considered all of the important factors including cost, experience, and a personal phone call to get to know the person on the other end of the line. Talking to a live person is always the best option, but when it comes to spending money, nobody wants to hear about your problems. Therefore, if you feel that you have to go this route, then be sure to explain the situation and the problems you are facing. Sometimes, this is the only way you’ll get the person on the other end of the phone line to actually listen to you and help out. When you are feeling frustrated because you can’t seem to get through to anyone on the phone, it may be a good idea to work with an agency or company that has a physical presence somewhere near you.
Think Of All The Other Online Marketing Companies You Could Work With
If you’re looking for a one-stop-shop for all of your digital marketing and sales needs, then you may want to consider contacting other online marketing companies. There are a variety of agencies and companies out there that specialize in digital marketing and conversion optimization. When contacting these companies, make sure that you are upfront about your goals and expectations. This will help ensure that you are working with a business that is a perfect match for your needs. Additionally, be sure to ask about their pricing structure as well as the terms of the deal. Some companies may be able to offer you a better deal if you are a new customer, and vice versa if you are an existing customer. This could be a way for them to gain your trust and build a long-term business relationship with you. Thinking of all the other companies and agencies you could work with is a crucial step toward choosing the right online marketing partner for you in the Bay Area.
Avoid Agencies That Promise Too Much
An important thing to watch out for if you are working with an SEO agency in the Bay Area is that they should never, ever promise you silver bullet SEO results. Remember, this is not a simple process and it can be quite the opposite of straightforward. When people say that their product or service is the best in the industry, but you are paying them to get you where you want to go, it could be a red flag. Avoid any agency that makes outrageous claims about getting you 100% of the traffic you may ever get. Avoid these agencies at all costs and try to work with someone who is upfront about their results.
Look For Agencies That Are Members Of Industry Fierce
If you are in the business of selling products or providing services online, then it’s crucial that you work with an agency or company that is a member of industry fierc. You should look for brands and businesses that have a proven track record of success in the industry. Additionally, make sure to ask about their membership in other industries and groups that are relevant to your business. Working with a company that is a member of these groups can open up a world of opportunity for you. Being a member of these groups can help you identify networking events and business matches that could prove to be profitable for your business. Industry fierces are considered to be the authoritative source and the top tier of membership in these groups. By checking out these links, you will be able to get the full story on what membership entails and how it can benefit your business.
Last but not least, do thorough research before making a decision about working with an SEO company or an online marketing company. You will need to consider a variety of questions including the following: