Looking to expand your reach in the Middle East? You’re in luck, because several major online marketing players have offices there. Whether you’re a solo operator, a small group, or a multinational corporation, you can take advantage of the region’s massive online audience. Here are three companies worth checking out.
Founded in 2006, MarketingCharts is a B2B marketing analytics company with offices in London, New York, and now Riyadh. The firm specializes in inbound marketing analytics and personalization.
The company offers a self-service reporting platform that gives marketing professionals in the Middle East the ability to track the performance of their marketing campaigns and drive profitable growth. By focusing on inbound marketing methodologies, MarketingCharts allows companies to build trust with their customers through authenticity and transparency.
The tool provides deep insights into the performance of each campaign including audience segments, lead generation, and conversion. With this information, marketers can decide which campaigns generate the most interest and buzz, and use that insight to inform future strategies.
Founded in 2011, HubSpot is one of the biggest names in digital marketing and sales outreach. With offices in five cities around the world, including Riyadh, the firm is ramping up to take on the challenges of a more digital and global world. HubSpot focuses on inbound marketing methodologies and helps businesses of all sizes and stages to become more digital.
One of the key ways in which HubSpot offers value is with its platform for marketing and sales outreach. With the tool, marketers can send automated emails, schedule calls, and schedule meetings with potential customers. HubSpot also offers a CRM software and webinars for marketing campaigns and strategy sessions.
The platform integrates with your favorite email service and can be accessed from any device. It’s pretty comprehensive and offers a lot of features.
This Australian company specializes in marketing and sales enablement tools for businesses. Its software helps professionals to drive more profitable growth by providing them with key metrics and insights into their marketing and sales efforts. Founded in 2012 and headquartered in Sydney, the company focuses on the Australian market, with additional offices in New York and London.
The company’s marketing automation and email marketing tools help businesses to target and engage with top-interest groups of consumers. Its software is also used by sales and marketing professionals to track the progress of a lead through to a sale.
GoSquared’s software integrates with your email service provider, and offers an email marketing widget that can be placed on a website. The platform’s features allow businesses to segment their audience, target individual subscribers, and measure the effectiveness of their campaigns.
Founded in 2012, Rainwater is an eCommerce company that provides businesses with the tools they need to sell their products and services online. While the company focuses on retailers, publishers, and brand managers in the B2C market, it has an eye on the growing B2B market in the Middle East. Currently, the platform is available in the UAE, Bahrain, and Saudi Arabia.
The key differentiator of Rainwater is that it offers a white-labeled solution that gives retailers the ability to create their own branded online stores. Using the company’s software, retailers can set up online stores in minutes and start selling their products through e-commerce platforms such as Magento, Shopify, and WooCommerce.
Rainwater integrates with your email marketing platform of choice and provides functionality that extends beyond marketing tasks to include sales and customer management. The platform also offers analytics that track the performance of your online store, from traffic to sales.
These companies specialize in digital marketing and marketing analytics, but they each bring something unique to the table. Not sure which company to go with? We recommend you check out all three!