Every business is aware that marketing is important, but some struggle to find the best way to approach marketing to their business. The problem is that many businesses don’t have the money to blow on ads, social media, or other traditional marketing methods. This is where BLEU comes in.
What is BLEU?
Blue Lives Matter, Effective Understanding, and Loyalty are the three pillars of what makes up BLEU. The pillars’ goal is to help businesses of all sizes and across all industries approach marketing in a new way. To learn more, visit BLEU.com.
The Cost Of Building A Digital Marketing Strategy
The average cost of creating a digital marketing strategy is $16,000. To put that in perspective, you could hire a digital marketer at the same level of experience for 4 months, and have money left over. Considering the time it takes to create a marketing plan, that’s a lot of money saved.
The reason why it’s so expensive is because there are a lot of moving parts involved in building a solid digital marketing strategy. You’re not just paying for the plan, you’re paying for the expertise of a strategist who can put the strategy into action and manage your day-to-day campaigns. It’s a major investment, and you’ll need to factor that cost into your business’ financial calculations. Then there’s the hidden cost of all those hours you’re losing because you’re not focusing on growing your business. And, let’s be honest, no one likes to spend their time working on something that doesn’t seem to be contributing to the bottom line. The whole process can be exhausting, and you’ll need a break occasionally to remind yourself of why you’re doing this in the first place.
The Benefits Of Having A Digital Marketing Strategy
The average cost of creating a digital marketing strategy is high, but that price is more than worth it. Having a digital marketing strategy means you’re putting all your digital marketing bets on one basket because you know what they say about putting all your eggs in one basket. But, in this case, you’re putting the right basket. Studies show that having a digital marketing strategy increases your odds of being found online when a customer is searching for your product or service.
When a customer finds your website, they usually stay for a couple of minutes before moving on to the next website. So, what does this mean for you? It means that at least part of your prospective customer base is already learning about your company, and maybe even trying to find your product or service. The fact that they’re visiting your site shows that you’ve put something interesting and helpful on the internet, and it makes you stand out from the crowd.
Your customers are also more engaged with your brand. According to HubSpot Blogs’ research, companies with a digital marketing strategy have 46% more customers who are actively involved in the conversation. So, it appears that customers who have an interest in your product or service are more engaged with you because of it.
Where Do I Start?
Now that you have a clear picture of what a digital marketing strategy costs, it’s time to determine where to start. If you’re a business that deals mainly in physical goods, you might want to consider investing in a website. But, what if your business is more of a service-based business?
If you’re still deciding which direction to take your business, it might be a good idea to consider talking to a trusted business adviser. They can give you an outside point of view that will help you make the right decision for your business. In the meantime, here are a few places you can start researching the cost of online marketing.
Online Marketing Forums
As we mentioned above, creating a digital marketing strategy is complex. It requires a lot of time and a steady hand. If you want to find out what others say about the subject, there are a few places you can turn to. The first place is the Wealthy Affiliate community. WA is the best place to get a head start on your research because they have over 200 experts who are happy to help you build a successful business. No other platform offers the level of support that WA provides. Plus, it’s completely free.
Websites That Categorize Marketers By Their Niche
If you’re really looking to get ahead of the competition, consider creating a niche for yourself in a saturated market. Once you’ve established yourself as an expert in your chosen field, you can start charging thousands of dollars for one-on-one coaching sessions and membership into exclusive mastermind groups. There are dozens of niches out there, and the list is growing every day. If you can become the go-to source for information on your chosen topic, you can rest assured that your business will never be the same.
Social Media Monitoring Tools
Once you’ve established yourself as an expert in your field, you can take advantage of the fact that most people are now consuming content on social media. The fact is, we live in a world dominated by social media; over 90% of our time on the internet is spent on social media platforms. So, if you’ve got a Twitter account, it’s probably the first place you should be spending your time. You can also set up alerts on various platforms so you’re always aware of what’s going on.
The great thing about social media is that you can keep track of all the activity in one place. This is extremely useful for somebody who wants to manage their online presence. The downside is that a lot of the content on social media is incredibly shallow, and that’s what attracts the general public. To make sure your content is engaging and adds value, you’ll need to put in the time and effort to develop your own social media strategy. This is where tools such as Hootsuite, Tailored Mindset, and others can help. Monitoring platforms can also help you analyze the content that’s been shared on your behalf. This will help you determine what topics you should be covering and which ones you should avoid.
Content Creation Tools
If you’ve made it this far and are still deciding whether or not to invest in a digital marketing strategy, it might be time to consider putting money into content creation. The fact is, people are much more likely to trust something that is written by an expert, whether that be an individual or a business. If you can prove to people that you’re an expert, they’ll be much more willing to listen to you. Plus, if you can connect with potential customers, you can be sure they’ll be back for more.
The cost of creating high-quality content is constantly dropping. Thanks to technology, the skills needed to produce quality content are now available to everyone. If you’ve got a knack for writing, create some content for free just to get the hang of it. Once you’ve established yourself as an expert in your field, consider selling and promoting your own content. This might mean hiring some freelancers to help you churn out some articles for you or using a content creation tool to do it all automatically.
Don’t Forget About Email Marketing
People are more likely to remember an email than they are a website. If you want to follow up with a customer after they’ve learned about your product or service, consider sending them an email. If you’ve got a sales-focused website, it’s an obvious place to start. But, if you’re after a broader audience, try a blog-based email campaign. Put yourself in your customer’s shoes for a moment. Imagine you’re on the internet looking for information about your product or service, and you stumble upon a website that gives you the info you need. Wouldn’t it be great if that website emailed you once you’ve submitted your details to confirm your interest in the product or service?
Now, you can’t expect that every single person who visits your website is going to want to buy your product or service. But, for that small segment of the population who does, you can be sure that an email will jog their memories.
Marketing isn’t one-size-fits-all. Each business is different, and what works for one won’t necessarily work for another. But, when it comes to finding the best cost-effective way to market a business, nobody does it better than digital marketers.