This year, more and more companies are realizing the power of online marketing and are taking the plunge, investing in online marketing agencies in Pune to help them grow their businesses. With the right tools and strategy, businesses can connect with consumers, grow their customer base, and gain valuable information about their customers’ buying habits, all from the convenience of their office chairs. In this article, we will discuss the advantages and disadvantages of various online marketing companies in Pune, to help you make the right decision for your business.
Traditional (Offline) vs. Digital Marketing
For many businesses, the decision to go online or stay offline is a hard one to make. After all, the convenience of having all of your customers and potential customers just a click away is incredibly alluring. However, despite the apparent convenience of online marketing, many businesses still prefer to stay away from these channels and rely on offline marketing methods to reach their target audience. Here are the reasons why.
With traditional offline marketing, a business can use various methods to reach potential customers including newspaper ads, radio spots, and TV commercials. While these methods can be effective, they can also be quite impersonal. With personal touch, or what some call “bricks and mortar” marketing, a business can use face-to-face meetings and telephone calls to connect with their customers. Through these personal interactions, a business can engage with their audience, demonstrate their expertise, and establish long-term relationships. In addition, by staying connected through personal interactions, a business can also keep track of their audience, collect feedback, and improve their products or services as needed. Think of personal interactions as the face of a business—if you meet someone who is nice and personable, you’re more likely to feel comfortable doing business with them.
Even if you run a business that is 100% online, you should consider implementing personal touches into your marketing strategy. After all, just because a potential customer is online, it doesn’t mean that they want to be marketed to online. Do you think that all of your customers are online?
Data & Analytics
One of the biggest advantages of going digital is that it is a data-driven industry. Thanks to tools such as Google Analytics, businesses can track the success of their marketing efforts and implement changes to grow and improve their business. In addition, with the right analytics software, businesses can discover hidden patterns in their data, enabling them to make better decisions and improve their results.
Whether you’re an entrepreneur just starting out or you’re already running a business, make sure to invest in analytics software. In this way, you can discover what is and isn’t working with your marketing efforts, make changes, and adapt as needed. Better understanding the results of your marketing efforts allows you to better tailor your approach and improve your results.
When creating content for your target audience, it is important to consider who you’re writing for and what they want. To use an example from the world of TV, when creating content for Korean audiences, you might want to avoid using words like “almond” and “cashew” because these are usually unfamiliar food items to Koreans. By understanding your target audience’s needs and wants, you can create content that they will value and appreciate.
The concept of “targeted audience” is even more important when marketing online. Thanks to the many different platforms and tools that digital marketers use, it is possible to target the audience of an entire country, or even the world. In other words, instead of aiming your online marketing at just the people in your local area, you can broaden your approach and reach a wider audience.
For example, if you run a blog for “entrepreneurs,” you might want to consider creating content for the Brazilian market, which is incredibly vast, just to get your content out there to as many people as possible. Thanks to tools like Google Analytics, which can be integrated into any website or blog, even a business’s own site, entrepreneurs can discover the demographics, interests, and behaviors of their visitors, ultimately enabling them to better position themselves as experts in their industry.
Whether you are creating content for a foreign market or addressing an entirely different audience with your products or services, understanding your target audience is essential to effective marketing.
So, which audience is best suited for your business?
New Customers Vs. Current Customers
Most businesses are naturally inclined to want to grow their customer base. After all, having more customers means more referrals and more business. However, if you’re trying to grow your customer base through online marketing, you might want to consider whether you want to focus on new or current customers.
If you’re targeting new customers, you’ll need to put in the time and effort to reach and engage with them. Thanks to the many different tactics that digital marketers use, from SEO to content creation to email marketing, you can utilize various methods to attract potential customers to your business. In this way, you can provide them with value and engage with them on their behalf, rather than just relying on them to come back to your business once they’re aware of your existence.
On the other hand, if you’re targeting current customers, you can develop content that is more tailored to them. In other words, if you’re already getting some traffic from a particular channel or source, you can create content that is more in-line with what those users are looking for. In addition, if you have an established customer base, you can track the buying habits of your users, learn from their feedback, and implement changes to provide the best possible experience for your existing customers. In summary, if you’re looking to grow your customer base, consider whether you want to focus on new or current customers.
Local vs. International
Many businesses, particularly those that are expanding overseas, are naturally inclined to want to target audiences outside of their local area. After all, if you’re expanding your business, you’ll inevitably have to learn to operate in a different country and adapt to the different customs, laws, and business practices.
This is one of the major differences between local and international marketing. In local marketing, your target audience is most likely to be within your area, so it is important to learn and embrace the differences. For example, in China, a business might want to avoid using words that could be associated with politics, such as “independence” and “democracy.” In this case, they would want to use phrases such as “economic reform” and “stability.”
However, when marketing internationally, your target audience is likely to be in another country, so it’s important to learn about and consider the differences in language, culture, and business customs. In some countries, it is common for businesses to address their customers by their first name, while in others, it is customary to use last names.
Even in countries where it is not customary to use your first name, you might want to use it for your own business. After all, whatever makes your business special makes you special, and being personal will make your customers more engaged and encourage them to behave differently. Don’t be afraid to be personal—your customers will appreciate it.
If you’re looking to take your business international, consider the country you are in and the language you’re required to use. In some countries, starting a business is as easy as getting a business license, filing a few corporate documents, and registering your company with the local government. In other countries, you might have to register your business with the Federal Trade Commission and get approval from the Ministry of Commerce. In either case, making sure that you do business the right way from the very beginning will make a massive difference in your ability to conduct business abroad.
Pay-Per-Click Vs. Pay-Per-Mille
When you’re deciding which online marketing company to go with, make sure to consider the cost associated with each strategy. The basic strategy behind pay-per-click (PPC) marketing is to put up ads on various websites, of which there are hundreds, thousands, or even millions. When a user clicks on one of your ads, you’ll be paid a small fee, either based on a fixed price or by the number of visitors that click through to your site.