You’re scrambling for a quick sale, but don’t have the time to learn marketing.
Thanks to digital marketing tools, you can get the same effect as a PPC campaign for free.
Here are three such tools that can help you get started.
1. GrowMap
GrowMap is a free marketing solution that can help you connect with audiences
in Australia. The platform, which was co-founded by Michael Buckbee and Kevin Van Voorhis,
allows you to create blog tours, hold virtual exhibitions, and run online
marketing campaigns. It also provides you with the tools to connect with
exhibitors, speakers, and attendees via social media channels.
The basic plan, which includes everything you need to get started, is free.
You can then choose to pay a one-time fee of $49 for a standard plan that provides
you with additional features. These include email marketing, CRM integration,
and hosting the blog on a custom-built platform.
If you’ve tried and failed to market your small business in traditional ways,
GrowMap is a great choice because it encourages you to think
outside of the box. It provides the tools to do just that.
The fact that it’s free means you can try it out for a week and see how it functions
before you make a decision. You can also use the platform to track the results
of your campaign to see how effective it was.
2. Hello Fresh
If you’ve ever shopped at Nordstrom, you may have strolled past a display filled with beautiful fruit.
The store’s chefs partnered with online grocer Hello Fresh to bring you a selection of seasonal
grapes and berries grown in Sweden. You can use the platform to order just the
fruits you want to use in cooking or baking, or you can opt for a box of seasonal
produce that comes with a recipe card.
Hello Fresh charges you $5 per month for the service, so if you want to use
this platform to grow your small business, you’ll need to consider whether
or not this is a viable option. However, if you’re looking to try out a new
veggie recipe, or want to stock your house with the finest food available,
this is the perfect option.
The fact that it’s an online grocer makes it highly accessible to customers.
If you own a small business that serves the local community, this is an option
worth considering.
3. Thryve
Thryve is a content marketing platform that was built to help small businesses
connect with customers. The platform is owned by MarketLever, a company that
specializes in digital marketing for small businesses. On the surface,
Thryve appears to be like a standard content management system (CMS) that
allows you to create and manage blogs, build websites, and schedule news articles.
However, it also provides you with marketing tools to engage with followers
online.
You can use Thryve to create blogs, build websites, and manage news articles,
but you’d be remiss to consider it a traditional CMS since it provides you
with so much more. This includes SEO tools to get your blog ranked higher
in the search engines, a blog writer for hire, and a virtual assistant who
can take care of all your social media content.
Based on the number of customers you have, Thryve scales the plan pricing
to provide you with a suitable package. For example, if you have 50,000 monthly
active users, you can opt for their basic plan, which is free, or go for their
entrepreneur plan at $12.50 per month. If you own a small business or are
looking to grow a new one, Thryve provides you with the digital marketing
platform you need to get started.