If you’re looking to step up your game and need some help getting there, then look no further because we have the perfect service for you.
What is digital marketing coaching?
If you’re looking to take your digital marketing skills to the next level, then look no further because we have the perfect service for you.
What is digital marketing coaching?
If you’re looking to take your digital marketing skills to the next level, then look no further because we have the perfect service for you.
What is digital marketing coaching?
If you’re looking to take your digital marketing skills to the next level, then look no further because we have the perfect service for you.
What is digital marketing coaching?
If you’re looking to take your digital marketing skills to the next level, then look no further because we have the perfect service for you.
What is digital marketing coaching?
If you’re looking to take your digital marketing skills to the next level, then look no further because we have the perfect service for you.
Why Online Marketing Coaching
Although there are plenty of excellent traditional marketing coaches out there, the truth is that the world of digital marketing has changed in recent years and so has the way we practice marketing. Nowadays, we’re much more likely to find success online than we are in person.
To prove this point, let’s take a quick look at the 2018 Marketing Planner’s Top 20 Online Marketing Predictions Report.
The 20th-annual report from the Marketing Planner predicts that 73% of all marketing activity will happen online in 2018.
In other words, marketing will be a hybrid form of online and off-line activity.
Furthermore, let’s not forget that marketing was originally invented (at least, in its current form) as a means of advertising and marketing. Back in the day, people would actually sit down with a notebook and a pen and make a list of the top 10 marketing ideas they could think of. They then would create letters to these ideas, which they would mail to potential customers.
However, although marketing was originally invented back in the day, businesses today struggle to understand and apply the theory because so much has changed since those times. When it comes to digital marketing, you can’t just apply the rules of thumb from yesteryear.
You also need to consider the times in which we live today. People are much more likely to go online to research products and services before purchasing them. Thanks to the Internet, we can literally perform an instant research project into the quality of service or product without even leaving the comfort of our homes. In fact, 37% of consumers have now gone through the entire product lifecycle (from research to purchase to usage) without ever setting foot in a physical store.
As a business owner, this is important to remember. Your customers aren’t visiting your store to browse your products. They’re using your site to learn about your product, and then either purchasing it or taking it up on a trial basis (i.e., “product trialism”).
This brings us to the primary purpose of digital marketing coaching: to help you develop the skills needed to market your product or service successfully online.
Developing The Right Marketing Mix For Your Business
If you’re looking to succeed in the online world, then you can’t simply sit back and wait for customers to come to you. Thanks to the power of the Internet and social media, you now have the opportunity to connect with your customers and potential customers whenever you want. You can take advantage of this connectedness and develop a two-way street for marketing and feedback.
To do this, you need a plan. Just like any other part of business, marketing is a process that can be improved upon through planning and experimentation. Much like a chef who wants to create the perfect meal, you can take the time to develop a menu of tested and proven marketing ideas that can be used to form the basis of your strategy.
This is called a marketing mix, and it consists of the following four elements:
Product
Your product is the foundation of your marketing strategy. You can’t have effective marketing without a good product to market. However, just because you have a product doesn’t mean that you should limit yourself to just one type of marketing. Thanks to the power of digital marketing, you have the ability to target individuals based on their interests, behaviors, and demographic.
For instance, if you sell shoes, you might want to target women between the ages of 18 and 24 who live in urban areas.
You can use niche interest and segmentation strategies to target specific groups of people who have a shared interest in your product. For instance, if you’re a fashion brand selling men’s and women’s shoes, you might want to advertise on Instagram to get more women interested in your products.
By understanding your customers’ interests, activities, and demographics, you can create content that they’ll find valuable, engaging, and, most importantly, profitable.
Include details on how to purchase the item(s), how others are benefiting from using the product or service, and scientific support for why the product or service is better than its competitors. When done right, product descriptions can be as effective (if not more effective) than the promotional material used to initially introduce a brand or product to customers.
Branding
Branding is the identity of your product or service and everything associated with it. When done right, branding can be extremely effective both on- and offline because it conveys a sense of trust, competence, and responsibility. In today’s world, branding is essentially synonymous with “marketing” because it’s all about creating an identity for your product or service and then leveraging that identity to attract consumers.
The key to effective branding is consistency. When a customer sees and interacts with your brand over and over again, they will begin to associate that identity with meaningful, positive experiences. So, in some instances, you might want to advertise on social media to promote a new product and then also use social media to engage with customers and promote other products that your brand is associated with.
Place
Where you choose to promote your product or service is important. You want to make sure that you select a venue that is relevant to your target audience. For instance, if you’re promoting a fashion brand, then you might want to select an Instagram account that is focused on style and lifestyle or a Snapchat account that is designed for stories about fashion.
If you do select a physical store, then make sure that it’s well-lit and has a decent amount of parking spaces. Furthermore, if possible, find a location that is near (or even in) your target audience. This will make it much easier for them to find what they’re looking for and will also help you establish a physical presence (which is always beneficial, especially when doing business online).
To wrap things up, let’s take a quick look at one of the most effective marketing and branding strategies currently available: Instagram stories.
Instagram stories allow users to post stories that last for only 24 hours and then disappear. This meant that even though the content was posted only 24 hours ago, it will vanish from the platform once the next round of updates is installed. As a result, content that is posted in strict accordance with these rules will gain the most value because it will be highly relevant to, and visible to, the consumer for such a short period of time before being replaced by something new.
This is effective because it gives the illusion that what you’re posting is always changing and will never be duplicated. As a result, your content will appear to be more valuable and, therefore, more effective than traditional content.
In short, if you want to succeed in the online world, then develop the right marketing mix. Use a multichannel approach (i.e., online and off-line) to reach your audience. Experiment and evolve your strategy as you learn from your mistakes.