What is an Online Marketing Coordinator, you ask? In the simplest terms, it’s someone who manages a digital marketing campaign for a business or brand. But the role can vary from doing everything from setting up shopping websites to handling customer emails to following up with phone calls after online marketing activities (like advertising or social media posts). The main task in an online marketing coordinator’s day-to-day is to oversee the entire digital marketing process, from strategy to execution, for the clients they work with.

The Growth Of Online Marketing

Anyone who owns or works in a business can relate to the powerful effect that the internet, and social media in particular, had on the world of marketing. Having such a massive impact on consumer behaviour and digital marketing itself, it’s no surprise that more and more businesses are choosing to integrate online marketing strategies into their marketing mix.

The difference nowadays is that, rather than relying on traditional print and television media to gain attention, businesses must now develop a digital presence to be found online.

According to HubSpot Blogs research, 62% of marketers said that they increased their use of digital marketing in the past year alone, and 79% are planning to increase their use in the future.

This trend is supported by Google search data, which found that searches for “digital marketing” jumped up by 22% in the past year alone.

Why Should I Consider An Online Marketing Coordinator?

If you’re looking to beef up your marketing team or looking for a role that’ll allow you to take on more responsibility, consider an online marketing coordinator. Your responsibilities will range from overseeing the entire digital marketing process to developing and executing marketing strategies to measuring the success of your efforts. You’ll be working with a team of marketers who report to you, as well as various stakeholders, such as sales, product, and social media teams. This is a pivotal role in any organization, as you’ll be expected to set the direction of the digital marketing strategy and to be the face of the brand online. Essentially, you’ll be doing everything from driving traffic to web pages to engaging with that audience and converting them into paying customers.

The Responsibility Of An Online Marketing Coordinator

As the role of an online marketing coordinator evolved to encompass more strategic and managerial tasks, responsibilities changed accordingly. The digital marketing landscape is ever-evolving, with new platforms and methods emerging to meet the needs of modern marketers. It is your job to keep up with these changes and continue providing a world-class service to your clients while setting the direction for your own team. The following are some of the main responsibilities that you’ll face:

Developing The Overall Digital Marketing Strategy

An online marketing coordinator is not only responsible for overseeing the entire digital marketing campaign, but also for putting the strategy in place. This entails coming up with key marketing objectives, identifying the target audience, and formulating the strategy to reach those people.

There are many different methods that you can use to reach your target audience including online campaigns, social media platforms, and traditional marketing, such as advertising. Once you’ve established the strategy, you’ll need to work with the various stakeholders, including marketing, sales, product, and others, to make the strategy a reality.

Creating And Maintaining Key Performance Indicators (KPIs)

The most effective strategy is useless if you can’t measure it. That’s why you’ll need to establish key performance indicators (KPIs) for your marketing plan, so that you can determine whether or not you’re meeting your goals.

This is a tall order, but something that you’ll have to take on if you want to be an effective marketer. Your KPIs will depend on the type of business that you work for and the nature of your product or service. For example, you may want to track the number of new customers that you acquire through different marketing strategies, the revenue that your marketing initiatives generate, or the amount of traffic that you drive to individual websites or landing pages. You may even want to track the effectiveness of your different digital marketing tactics, such as paid ads, social media posts, emails, etc.

Overseeing The Entire Digital Marketing Process

Once you’ve set your strategy and developed a plan of action, you’ll need to get to work. This entails implementing the plan and measuring its success. You’ll have full responsibility for the entire digital marketing process, from developing the strategy to getting results. You’ll need to be hands-on throughout the process, from setting up automated tasks to checking analytics and making sure that everything is executed correctly. You’ll also need to take time to monitor and analyse the results of your efforts so that you can determine the effectiveness of your strategy. This is where you can use tools, like HubSpot Marketing, to ensure that everything is running smoothly, and to track the results of your campaign.

Empowering Marketers To Grow And Learn

To be effective, you’ll need to be at the front-line, participating in all aspects of digital marketing, including strategy, analytics, and execution. This gives you the opportunity to get involved in every aspect of the process, which can help you become more efficient and effective over time.

By applying what you learn from one area of digital marketing to another, you’ll grow as a marketer, understanding and acting on the principles of each. Being able to do this effectively is what sets you apart from others.

This role can also be seen as a stepping stone to a more senior role, allowing you to progress steadily through the ranks, gaining experience and responsibility along the way.