With the changing nature of how we browse the internet, more and more people are relying on the web to discover news, read articles, listen to music, and keep abreast of events. It is important for marketers to keep up with these shifting habits and trends and stay relevant to what consumers want and need. With that in mind, here are five online marketing courses available this fall that you may want to consider.
Getting Started In Digital Marketing
In order to succeed in today’s digital world, you need to first understand digital marketing. This course is ideal for anyone looking to break into the industry, whether you have experience or are just stepping into the field. You will learn the basics of how digital marketing works, including search engine optimization (SEO), content strategy, and paid advertising. Most importantly, you will gain a firm grasp on the ethics behind digital marketing and learn how to maintain healthy working relationships with both clients and colleagues.
Digital Marketing Strategy
The strategy element of digital marketing is all about putting your best foot forward and establishing benchmarks for future growth. You will develop an understanding of different marketing strategies including content marketing, SEO, and paid marketing in order to choose the right course for your business. By the end of this course, you will understand the difference between a marketing strategy and tactics, and be able to choose the right strategy for your business.
Online Advertising & Marketing
If you are looking to break into the world of online marketing, this is a great option. Develop an understanding of different advertising techniques, including SEO, social media marketing (SMM), and content marketing. This is also a great choice for anyone who wants to delve into the field but lacks the formal education necessary to become a digital marketer. You will learn how to create engaging content that encourages visitors to explore further and make a purchase, using various tools and platforms. By the end of this course, you will have a clear idea of what online advertising and marketing is and how you can get involved in the industry.
Customer Engagement In Real-Time
Real-time customer engagement can be an invaluable tool in growing your business. Whether you are looking to establish direct communication with customers or want to know the most effective ways of engaging with those already within your circle of influence, this course will help you form sound habits and practices. You will learn a variety of techniques for one-on-one, personal (i.e., live chat), and group (i.e., social media) customer engagement. By the end of this course, you will have a clear idea of what real-time customer engagement is and how you can get involved in the industry.
Performance Marketing
Performance marketing is the practice of marketing a product or service using data and analytics to understand the behavior of target audiences. The courses below fall under the umbrella of performance marketing and are great options if you want to break into the field. You will learn how to measure marketing performance using different metrics including website traffic, social media activity, and conversion tracking. You will also learn about the various tools available to marketers looking to track performance, analyze trends, and make predictions about future marketing activities.
SEMrush
SEMrush is a tool designed to make the process of discovering and researching keywords easy and fun. You will learn the basics of how search engines work and how to use SEMrush to effectively find keywords and gain a competitive advantage in your area of business. This tool can also help to establish your website as an authority in your industry. With that in mind, you may want to consider this option if you are looking to improve your search engine optimization (SEO) skills or if you are simply interested in learning more about the topic.
HubSpot CRM
HubSpot CRM is a tool that allows you to create customer relationships that last a lifetime. This relatively new option in the market places a special emphasis on creating long-term, meaningful connections with customers. Study the fundamentals of customer relationship management (CRM) and how to leverage HubSpot’s built-in functions to gain a competitive advantage. This tool can also help to establish your website as an authority in your industry. With that in mind, you may want to consider this option if you are looking to improve your CRM skills or if you are simply interested in learning more about the topic.
Pardot
Pardot is an omni-channel marketing platform designed to make marketing data-driven. This course is great if you want to break into marketing but lack the necessary education or experience. You will learn how to access a variety of customer data including purchase behavior, demographics, and lifestyle interests. This information can help you to develop better marketing strategies and approaches. Additionally, you will learn about the different marketing channels including social media, email, and web. By the end of this course, you will have a clear idea of what a marketing analytics or omnichannel marketing platform is and how you can get involved in the industry.
Takeaway
If you are looking to break into the world of online marketing, these five online marketing courses available this fall may be a great fit. With the changing nature of how we browse the internet, more and more people are relying on the web to discover news, read articles, listen to music, and keep abreast of events. It is important for marketers to keep up with these shifting habits and trends and stay relevant to what consumers want and need. With that in mind, here are five online marketing courses available this fall that you may want to consider.