No matter the kind of business you are in, you are always going to need to be doing some kind of marketing. Marketing can mean a lot of things to a lot of people, but for the sake of this blog post, we are going to refer to it as online marketing.
What is online marketing?
I’ll give you three guesses as to the answer to this question.
If you guessed SEO, content marketing, and PPC (pay per click), you would be correct. SEO stands for Search Engine Optimization and is all about getting traffic from search engines like Google or Bing to your website.
Content marketing, on the other hand, is all about creating high-quality content and sharing that content with a large audience. When you run a marketing agency, you will be doing a lot of content marketing. PPC, or pay per click, is when you pay a company to get people to click on your links. So, in short, SEO is about getting organic (not paid) traffic to your site, and content marketing is about creating content that people want to share.
Nowadays, everyone has a voice in the virtual world, and that voice can be used to reach an audience, whether that person is expressing their thoughts through a blog post, tweeting about a product or service, or speaking in a YouTube video.
If you’re a business owner or an entrepreneur, you’re most definitely going to be doing some kind of marketing. You’re either going to be attracting customers to your business, or you’re going to be growing your business.
This being said, you also need to be careful with how you market yourself. Just because you’ve got a blog or a social media account doesn’t mean that you’re automatically going to be able to connect with consumers. Building a brand and developing credibility are very important.
If you want to be able to attract and retain customers, you’re going to need to put in the work to make sure that your marketing is both effective and efficient. This is where an online marketing classroom comes in.
Why Learn Online Marketing?
If you’re reading this, I assume that you’re either a) a marketer yourself or b) know one. If you’re not sure, it’s time to find out.
The truth is, knowing how to market your business effectively can be very difficult. Even small businesses can have a difficult time figuring out what works and what doesn’t. This is where a classroom setting can come in handy.
In an online marketing class, you’ll not only be able to learn the fundamentals of marketing, you’ll also be able to practice and apply what you learn. So, not only will you be able to develop your own marketing strategy, but you’ll also be able to test it and see how it performs in practice.
Here are some other reasons why you might want to learn more about online marketing:
- E-commerce. With e-commerce, you don’t need to be limited to selling one or two products. You can put all sorts of things on your site, from clothing to furniture, and even purchase a virtual store where you can sell and promote a variety of products.
- Affiliate marketing. With affiliate marketing, you promote products that are relevant to your niche, and when someone buys a product or service after following a link or an ad on your site, you get a small commission. You don’t need to have a large catalogue of products to get started with affiliate marketing.
- Content marketing. Content marketing is all about creating and publishing content that is both interesting and valuable to your target audience. When you run a marketing agency, you’ll be doing a lot of content marketing. When you run your own cafe or a boutique hotel, you can use content marketing to both educate your visitors about the area and to draw in interested customers via articles and blogs.
- Social media marketing. With social media marketing, you use digital platforms like Twitter, Facebook, and LinkedIn to attract and engage with customers. The great thing about social media marketing is that you don’t need to have a large catalogue of products to get started.
- Video marketing. With the rise of TikTok and other video platforms, video marketing has really taken off. You can use video platforms to not only attract customers, but also to educate them about your product or service. Just remember to keep your videos short and sweet.
To give you an idea of the wide range of topics that you’ll learn in an online marketing class, here’s a small list of the sorts of things you’ll learn:
Digital Marketing Basics
Whether you’ve got a physical store or you’re providing a service, marketing is always going to be important. So, it makes sense to start with the basics and learn how to market yourself effectively online. This way, when you are ready to dive into more specific topics like SEO or content marketing, you’ll already be familiar with the basic concepts.
You’ll not only be learning the basics of digital marketing, but you’ll also be practicing what you learn on a dummy account. So, not only will you be able to apply what you learn in the classroom or through self-learning, but you’ll also be able to test out your strategies and track your results.
SEO For Retailers
In general, SEO for retailers is a lot different than SEO for brand-new businesses. When you’re just starting out, you don’t have any content to promote. So, your main goal is to get people to your site who are already interested in what you have to offer. This is known as targeted traffic and can be a lot more difficult to achieve than getting people who are just entering the scene.
Therefore, it’s important to learn how to approach SEO for retailers. One way is to look at what your competition is doing and see what you can do better. Sometimes it’s simply a matter of putting in the work to make sure that your site appears more frequently in the search results for important keywords. Other times, you might want to consider trying out a new SEO technique that your competition isn’t using yet.
Why Should You Learn Search Engine Optimization?
SEO, or search engine optimization, is essential for online marketers. Even if you’re just getting started, you’ll have to learn how to approach SEO in order to have any chance of being found when someone is searching for your product or service online. SEO is incredibly important if you want to be able to attract and retain customers. You don’t necessarily need to learn how to optimize websites for search engines to do SEO, but it certainly helps.
If you’re looking for a specific keyword and don’t see your product or service show up in the search results for that keyword, it can be a hint that there’s something wrong. In these cases, you’ll need to go back and analyze why your product or service isn’t showing up in the search results, and then make a plan to rectify the situation.
You’ll not only be learning the basics of SEO, but you’ll also be applying what you learn to an existing WordPress blog. This way, you’ll not only be getting the opportunity to practice what you learn, but you’ll also be able to use what you learn to improve your own blog or website.
Why Should You Learn Content Marketing?
Content marketing is all about promoting products or services by creating and curating high-quality content. When done well, content marketing can be a lot more effective than traditional advertising methods. This is because people are often more ready to listen to and believe in what they read or hear than they are to believe in something they see. So, even if you do the most amazing video ad ever created, you’re still going to want to learn how to create effective content if you want to learn about content marketing.
One of the best things about learning content marketing is that you don’t necessarily need to have a large catalogue of products to get started. In fact, you can literally start with nothing more than an idea and a bit of creativity.
An even better thing about content marketing is that it doesn’t necessarily mean that you have to be creating content for social media platforms like Twitter and Facebook. You can create content for websites or blogs and use social media to both promote and find your audience. When done well, content marketing can be a lot more effective than traditional advertising methods, because people are often more ready to listen to and believe in what they read or hear than they are to believe in something they see. This is why content marketing is such a versatile tool.