So you’re interested in becoming an online marketer, and you’ve decided to take the plunge and sign up for an online marketing course. Congrats! You’re making a smart decision. We’re confident you’re going to enjoy the experience, and we’re happy to have you as part of the Worthy Community. Now it’s time to dive into the nitty-gritty and get you started on your road to success. We hope this article will answer all of your questions and put you firmly on the right track to building a profitable business online. Take a moment to skim through the content, and let’s get started.
Digital Marketing Vs. Online Marketing
At face value, the name suggests itself: digital marketing is a type of marketing that uses digital tools and platforms to get the word out about a brand, company, or product. Think email marketing, social media marketing, and online advertising. While all of these tactics fall under the broad umbrella of digital marketing, there is one huge difference between them: location. The platforms and technologies that digital marketers use to reach and engage their audiences are global, so the ability to target the audience across the world is very real. Imagine reaching a potential customer in Australia, France, Canada, and the UK. The reach is nearly unlimited. With the click of a button, a marketer can have content delivered to a desktop, mobile, or tablet device. The opportunities to grow, engage, and learn are endless. Sounds great, right?
If the above description sounds all too good to be true, that’s probably because it is. Despite its conveniences and possibilities, digital marketing is not for the faint of heart. Managing multiple campaigns across different platforms while ensuring content is delivered successfully is a grind. Besides, having the right tools to effectively manage content can seem like a chore. Not to mention, measuring the results of your efforts can be downright frustrating. For all these reasons, not many people actually chose to work in this field. If you’re looking for a career in digital marketing, you’re going to have to put in the time and effort to learn the ropes. Don’t expect to jump in and perform at top-notch levels right away.
Skills Needed For a Career in Digital Marketing
If you’re looking to make a leap into the exciting world of digital marketing, it’s a good idea to learn about the skills needed for the job. Not many people may realize it, but having a skill set is essential even if you decide to go the blogging route. Before you begin establishing yourself as a professional blogger, you may want to consider whether or not you have the skills necessary to back up the role. Since much of digital marketing is based on marketing and analyzing data, you’ll likely need to learn basic statistics and a few other tools to get the job done. Even if you decide to dive in and learn as you go along, you’ll still need training to establish yourself as a professional.
Fortunately for you, we’re here to provide you with the skills needed to succeed in this field. Below is a list of everything you’ll need to know, including some of the basic technologies used in digital marketing along with the required mathematical and statistical knowledge to get the job done.
1. Computer Basics
In order to work in digital marketing, you’ll need to have a basic understanding of computers and the internet. It would be best if you had experience with setting up websites and used online platforms such as WordPress and Blogger to establish yourself as an experienced web developer. While it’s not absolutely necessary, having some coding knowledge can certainly help. Coding is simply writing computer instructions to manipulate text, graphics, and other elements on a website. For example, you may be asked to add a bit of code that allows users to subscribe to a blog via email. If you’re not comfortable with coding, don’t worry; there are plenty of tutorials online that you can learn to code and be able to add these types of features yourself without having to outsource the work. Better yet, you can establish yourself as an expert in the field and get paid to share your knowledge with others in need of help.
2. Marketing Basics
Marketing is often times viewed as a synonym for advertising, but marketing is much broader in its scope. Marketing is essentially the action of bringing a product to the attention of potential buyers. The first step in this process is attracting potential customers to your product through advertising or marketing. After you’ve attracted their attention, you can begin to educate them on the merits of your product or service. In order to establish yourself as an expert in digital marketing, you’ll need to have a firm grasp of marketing theory. Know what to look out for in terms of marketing plans and strategies, and how to analyze results. An online marketing course will equip you with the knowledge and tools you need to effectively market your products or services online, whether that’s through blogging, social media, or online advertising. Better yet, you’ll learn to do all of this and more. Once you’ve established yourself as an expert in the field, companies and agencies will come knocking at your door for help.
3. Statistical Analysis
If you’ve ever taken a Statistics 101 class in high school, then this skill might be familiar to you. However, most people don’t learn about statistical analysis and its applications in everyday life until later on in their academic careers. Statistical analysis allows marketers and business people to see the “big picture” and understand the implications of numbers being thrown around. For example, you may be tasked with analyzing the results of a marketing campaign and the impact on sales volumes. Without proper statistical analysis, it can be difficult to track down exactly what is causing sales to spike or plummet. Having a good grasp of statistics will certainly help you make more informed decisions regarding business and marketing. Along with your basic understanding of marketing and statistics, you’ll need to have access to a variety of software programs that can be used to analyze data and crunch numbers.
4. Digital Marketing
As mentioned, much of digital marketing is simply performing online marketing activities across different platforms. The name itself suggests itself: digital marketing is a mix of online marketing and traditional marketing (i.e. yellow pages, television, radio, etc.). The primary difference between online and traditional marketing is reach. With the click of a button, an experienced marketer can have content delivered to a desktop, mobile, or tablet device. The ability to target the audience across the globe is very real. If you’re looking for a career in digital marketing, you’re going to have to put in the time and effort to learn the ropes. Don’t expect to jump in and perform at top-notch levels right away. Better to find a supporting role where you can learn from more experienced individuals and grow your career gradually.
As you begin to think about your future in digital marketing, it’s important to learn about the resources available to you. There are many good books and blogs on the subject matter, and we recommend you get familiar with a few of them. Here are some recommended readings that may help you get started on the right foot.