Did you know that you can learn a new skill through online courses?
All it takes is a few hours a day, and you can greatly increase your chances of becoming employable.
If you’re looking for a new challenge, consider one of these courses. You can learn many valuable things, including how to become a digital marketer, copywriter, or SEO specialist.
The Basics Of Online Marketing
To put it simply, online marketing is the process of getting customers to take action on your product or service, whether they want to buy it, request pricing, or simply enter their details so you can contact them later.
The goal is to gain an understanding of what makes someone click on an advert or visit a landing page, so you can replicate this behavior with your own marketing.
This kind of education does not need to be expensive. You can get started for less than $10 a week with many of the reputable digital marketing providers.
Why Are Online Marketing Courses Popular?
With the world shifting to an online landscape and more people getting access to educational opportunities online, courses relating to digital marketing have become extremely popular. Why?
It’s relatively simple. If you’re looking to change your career or looking to further your education and looking at online marketing classes, you’ll have your pick of courses, all of which you can take for free.
Plus, with so much information and learning materials available online, you’ll have the opportunity to take a class at any time, anywhere, with complete flexibility.
The Popular Courses
The following are some of the most popular courses relating to digital marketing:
Marketing Strategies For Business Growth
If you’ve ever been in the corporate world, you’ll know that marketing budgets can be quite restricted. However, as a business owner or manager, you should not be afraid to invest in marketing education. With this particular course, you’ll learn how to craft effective marketing strategies to drive sales and grow your business. You’ll also learn how to measure the success of your marketing initiatives, and how to continually refine your approach to provide the best results.
This course is ideal for anyone who’s looking to become a marketing strategist, or who’s already working in marketing and is looking to further their education. You’ll learn a broad range of marketing topics, including statistical analysis, digital marketing, analytics, and more.
Digital Marketing: A Brief Introduction
If you’re looking for a general introduction to the field of digital marketing, this is a great place to start. You’ll get an overview of what digital marketing is, the various elements involved, and the basics of marketing analytics.
Through this course, you’ll also build a robust foundation in digital marketing, learning the theory and practices that govern the field. You’ll be introduced to commonly used keywords, digital marketing tools, and the essential terminology necessary to advance your knowledge.
SEO Basics For Online Marketers
If you’ve ever worked in SEO (Search Engine Optimization), you’ll know that there’s a lot more to it than simply filling out a bunch of Google forms and hoping that the search engines will notice you. (While that may help, it’s certainly not the only factor that determines your rank.)
This SEO Basics for Online Marketers course will get you started down the right path to success by providing you with the knowledge you need to establish a process for ranking your content based on the user experience. You’ll learn the essentials of HTML, XML, and Meta tags, and how to properly name and set up your pages so that it’s easier for search engines to comprehend your content.
If you’ve ever been involved in content creation or marketing material such as websites, blog posts, and product descriptions, you might have come across copywriting. (If not, it’s about time you encountered it.)
While the majority of copywriters are employed within the literary field, the skillset required to be a successful copywriter are more extensive than you might think. You’ll learn the fundamentals of copywriting, including the difference between journalistic and commercial approaches, advertising, and marketing material. With this knowledge, you’ll be better positioned to take on any writing assignment you might encounter.
Content Marketing For Growth
As the name suggests, this is a course for content marketers. What is content marketing? Think of all the content you’ve ever come across in your life: blog posts, product descriptions, marketing materials, and more.
When a business creates content (e.g., videos, infographics, web content, and more), they are generally doing so for one or more of the following reasons:
- To inform
- To entertain
- To inspire
- To persuade
- To delight
- To educate
Regardless of the content’s purpose, someone has to write it, and that someone is you. Now is the time to learn how to write effectively for different content types, platforms, and purposes so you can attract, engage, and retain users across all channels.
How Do I Get Started?
To learn more, visit this link and you’ll be taken to a page that will guide you through the enrollment process. Simply click on the green button to begin your enrollment, and you’ll be directed to a dedicated dashboard, where you’ll find all the information you need to continue.
What Will I Learn?
As mentioned, there are several valuable things you’ll learn from this Online Marketing Class, not the least of which is the ability to establish yourself as an expert in the field. But, beyond that, you’ll learn about marketing analytics, SEO, and copywriting. These are just a fraction of the things you’ll learn, so keep an eye out for future courses offered by StudyCom.