The ‘chimp’ is a funny looking animal, a cross between a human and a gorilla. Its appearance can best be described as that of a human with a silver nose and goatee-like whiskers. One of its most prominent features is its extremely long arms which it likes to fling about when excited or angry. This ‘chimp’ instinct has resulted in the naming of the creature ‘Chimp’ in the first place.
This animal is extremely intelligent and is known to be very street-smart. It has a very high success rate when it comes to marketing and getting its name out there. In this article, we will explore how you can leverage this same intelligence in your business to market yourself and your products effectively and profitably online.
1. Create compelling content.
An easy way to engage with potential customers is to provide them with valuable content that will keep them coming back for more. This content should be both relevant and useful to your target audience. For example, if you are selling furniture, you may want to write an article on how to choose the right piece of furniture for your home or office.
If you are blogging, make sure that you are providing your readers with valuable information that they can use. In today’s world, people are overloaded with information and feel that they are getting constantly bombarded with digital noise. Your content should help them to get a different perspective and enable them to make better decisions.
2. Use keywords in your content.
If you are writing an article for publication, make sure that your chosen words and phrases are appropriate and that they will be relevant to your target audience. When you are writing online content, whether for blogs or websites, you have a chance to add more words and phrases to your content to make it more meaningful to a search engine. When a person searches for content relating to your business, you want your website and articles to come up at the top of the list.
To find the right keywords, use a tool like Google Keyword Planner to get an idea of the relative search volume for different keywords. You can enter your product or service and the city or region that you operate in, and it will show you a list of keywords and phrases that are relevant to your site.
3. Build a community.
Allowing your audience to engage with you and your brand via social media is a great way to gain credibility and build trust. Create a Twitter account for your business or platform and start engaging with potential customers and creating online communities. Join groups related to your niche on social media and participate in the conversation.
Your social media network should be used to connect with like-minded people who are interested in the same topics as you are. This may mean participating in discussions about marketing, sales, or customer service. It is a great way to pick up tips and tricks from others in your industry and build a thought leadership position.
4. Measure the success of your efforts.
To determine the effectiveness of your marketing efforts, measure the results that you are getting. If you are just starting out, it may be difficult to know what kind of impact your campaigns are having. The ‘chimpanzee factor’ comes into play here – if you are new to marketing, it is advisable to try and see how much ‘chimping’ is going on before you determine the success of your efforts. Do not get so absorbed in one metric that you do not consider other important metrics – for example, does your website get a lot of traffic, does your social media account gain a following, and are you getting a lot of engagement on your blog? Determine which areas need the most work and concentrate your efforts on those platforms.
5. Continue to evolve.
In today’s world, marketing evolves with the times and changes to stay fresh. If you want to ensure your marketing efforts are up to date and make an impact, you need to be continuing to evolve your strategy and approach. Look for the latest research data on your industry and the tools and platforms that can be used to effectively market your business. Keep up with all of the new developments in digital marketing and make sure that you put them into practice.
The ‘chimpanzee factor’ also comes into play here – if you want to stay ahead of the digital curve, make sure that you are continually evaluating and measuring the effectiveness of your campaigns. The key to staying at the forefront of your industry is staying engaged with your audience and providing them with value. By continually finding ways to improve, you will ensure that you offer the best possible experience to your customers and develop a brand that people want to work with. In other words, “we need more chimpanses in marketing”.